Digital Marketing Perth

Both SEO and PPC (Google Ads) have their place in digital marketing but are used in very different ways. SEO is perfect for organic searches, establishing your domain authority, and building for the longer term. PPC, on the other hand, can bring immediate results and can be used to target very specific demographics such as location, age, and income.

PPC means you are paying for every click from the search engine to your website, and in order to continue getting visitors you need to keep paying. It can often require a very large budget, and certainly requires careful research and targeting of keywords so that the budget is used effectively.

SEO is often regarded as the free option, and while the traffic you receive costs nothing, it always makes sense to invest in proper SEO management to ensure that your website is optimised correctly for the search engines. As for which is cheaper, in most cases SEO should be in the longer term, since PPC traffic will always need to be paid for.

A/B testing also known as the split testing is the most effective and reliable method to test and identify the effective versions and design of your digital marketing campaigns. This method is also used to test marketing tactics on your website home page, landing pages, banner ads and call to actions.

By using A/B testing, we measure the actual behaviour of your visitors. According to the findings we draw from this testing method, we recommend you changes in web design, digital marketing campaign, site’s colour, the placement of call-to-action tabs, telephone numbers etc

A/B Testing Takes the Guesswork Out of Google Ad Optimisation. We don’t just randomly suggest digital marketing or design changes, we recommend you solid and result-driven changes based on in-depth and extensive A/B testing methodology. We provide you data-backed web design and digital marketing campaign changes.

The virtual world is highly-competitive and dynamic; websites and online marketing campaigns that worked in the past may not be as effective today. Therefore to ensure you stay competitive, grow, sustain and thrive, A/B testing will help.

So, to stay ahead of the competition with an edge, get in touch with us today! Our A/B testings service can help you optimise your Google Ads campaign and improve your conversion rate significantly!

The biggest challenge for businesses online is to persuade the generated leads into taking the desired call to action that convert into sales. This is what landing pages can help you achieve. A landing page is the second point of contact that you have with your potential customer after the potential customer views and clicks on your Google Ad.

Many businesses have a myopic approach. They only focus on the first point of contact which is the Google ad. However, the success of the Google digital marketing campaign lies in not the clicks – but the conversion rate. Click is the cost and conversion is return on investment.

To increase ROI, the Google digital marketing campaign has to be well-conceived and strategic. From the Google ad, the potential customer is directed to the landing page. The design and the appeal of your landing page can help you achieve your conversion goal.

At Slinky Digital, we are experienced at designing digital marketing landing pages that are bound to improve your conversion rate. To deliver you high converting landing pages, we have onboard the best and most experienced website designers and digital marketing experts in Australia. By using our wealth of experience, expertise and the latest techniques like A/B tests, UX tests and Multivariate tests, we design customised and profit driven digital marketing landing pages that help you achieve your conversion goals.

Our creative genius enables us to develop landing pages that engages and persuades the potential buyer to take the desired action. At Slinky Digital, we don’t shoot in the dark, we deliver you flawless and high converting landing pages based on thorough research.

Based on the test results from conversion testing, eye-tracking and motivational research, we create, design and develop impeccable and high converting landing pages. Our specialists pay attention to each element on the landing page including the page copy, design of the page, call to action buttons, their placement and more.

We use innovative imagery to control page visitor’s eye flow, emphasise the incentive, reduce anxiety of the visitor by writing compelling copy that builds trust and focus on the visitor’s attention on the call to action.