SEO Australia

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Growing Companies in Australia With Professional SEO Services

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Slinky SEO

SEO To Improve Rankings & BoostWebsite Traffic

By optimising your online visibility, we get you more website visitors to drive sales and overall business growth.

Boost your SEO traffic by getting higher organic rankings in search engines
Effective, affordable SEO packages.

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SEO Decoded

Our SEO Process

Expertise Meets Strategy for Top Results

As businesses become more reliant on the internet for their prospective customers to find them, they are finding out that SEO is becoming more and more important to them. They realise that they need to be in front of these prospective customers when they go to Google with the intent to buy the products or services that they sell.

Our SEO process includes the following:

Keyword research: to identify the most relevant and the most important keywords for your Perth based business.
Content development: to make sure that your website remains optimised for all of the most important Perth related keywords. This can include both updating your existing content and creating new content.
Internal and external link building: to make sure that your site has a high authority in the eyes of search engine crawler bots.
Search engine ranking and traffic analysis: for the major Perth keywords that we have targeted to help us identify our targets going forward.
Further keyword and competitor research: to make sure that we remain up to date with the most relevant targets for your website.

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SEO Services

Tailored SEO Services & Strategies for Your Business Success

Here are some of the specifics that our SEO consulting services cover.
SEO Audit:
Just as a doctor cannot determine what treatment to give a patient without a thorough examination, the same applies to us before we can begin to put together a strategy to improve your search engine rankings. We need to determine what your current SEO looks like, and we do this by carrying out a comprehensive SEO audit on your business. This will look in detail at your website and any other online assets that you may have such as social media. There are multiple factors that can influence a website’s search engine ranking, and what our SEO experts will do is assess the current status of them all, which will allow us to advise you on what actions we can take to improve the SEO of your website.
Keyword Research:
Regardless of which specific SEO services you wish us to implement for you, they will all rely to some degree on keyword research. For example, the content we write, the backlinks we build, and the SEO optimisation of your website are all influenced by what keywords you want to rank for. As part of our Australia SEO consulting services, we conduct comprehensive keyword research, which will allow us to identify multiple search terms that your website can rank for.

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Content Optimisation:
One of the most effective ways to enhance your SEO is with high-quality content. Our SEO consulting service in Australia can include the planning, creation, and optimisation of content on your website. Everything is written by our highly skilled writers, and once published it means visitors to your website will find interesting information and content that will also start the process of converting them into customers.
Website Optimisation:
Your website should be the online focus of your business where potential customers visit and soon become buyers. Those visitors first need to know your website exists, and that is where Australia SEO comes to the fore in terms of helping your website rank higher in search engine results. Google’s search algorithm looks at over 200 ranking factors and thanks to the skills and experience of our SEO experts, we know which of those factors have the greatest influence, and how to optimise for them in the most effective way.
Link Building:
A structured and effective link building strategy is one of the most impactful ways of boosting a website’s ranking and we know exactly how to create and implement such a strategy as part of our SEO consulting services. While increasing the number of links to your website is important, we focus mainly on ensuring that the quality of the backlinks we build is as high as possible. It is those high-quality links that get noticed most by Google, and that this why they help increase rankings.
Online Reputation Management:
One of the SEO consulting services which we can offer is Online Reputation Management (ORM). Google’s search results are influenced by how positive or negative a business’s online reviews and comments are. We can help you ensure that your positive reputation is maintained, and that any negativity is nulled or removed. All our Australia SEO consulting services come with a dedicated project manager who oversees your entire project and is available if you need to speak to someone about how your SEO is progressing. To find out more about this, and all our other SEO consulting services, please get in touch.

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The Art Of Seo

Testimonials

Client Success Stories

Our clients speak volumes about our impact:

Professional SEO consultants with great support. I have had a great experience with SLINKY, and would definitely recommend them to anyone looking to have professional SEO work done. I would like to thank you for your hard work in getting outstanding results for our website.

Read many more endorsements, emphasizing our commitment to delivering SEO success.

Comprehensive SEO Audit

The starting point for any SEO campaign is a comprehensive SEO audit.

Just as your car and your body need regular check-ups to ensure they are in good order and, more importantly, that nothing potentially harmful exists, the same applies to your website.

No matter how well you think you have taken the proper steps to optimise the SEO of your Australia website, there is plenty to be gained by carrying out an audit of your website to confirm it. We could list almost 100 different aspects of your website, but a more reasonable approach is to check the ones that are going to have the most impact, positively or negatively, depending on whether they are set up correctly or not.

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They can be broken down into four different categories;

On-Site checks are probably the easiest as the can be done by simply looking your website and checking the most important SEO elements to ensure they are in place. The first of these is the title and description of the website and ensuring they make it clear what the website is about. Other simple on-site elements which must be checked are the headings used throughout the content and text formatting. Sticking with the site’s content, this needs to be assessed to ensure it is relevant, and if it has not already been checked via an online duplicate checker it should be. Other factors like content length, and it being fresh and up-to-date also apply. Images on a website should have their SEO effectiveness checked, so this will mean alt text, filenames and file size all being audited.

In respect of the other on-site elements, the internal link structure needs to be optimised with the use of anchor text, the appropriate number of links on each page, and the repair or removal of broken internal links. The linking structure, as well as the content, will determine how user-friendly your website is, and the more it is the better it is in terms of SEO Whilst the on-site checks have several elements, for an off-site audit you are only going to have to look at two. These are backlinks and your competitors.

For your competitors using a tool like Ahrefs or SEMrush to analyse their websites can give you lots of data and information on how they are ranking where they are. Using these insights allows you to emulate and improve upon the SEO for your website. Backlinks will always be part of any SEO activity, so ensuring both the number and the appropriateness of the links to your website is optimal will help. You should be using this part of the audit to determine what opportunities exist for you to acquire further backlinks.

The technical SEO audit will reference several elements of your website, but these will be what could be considered ‘back of house’ rather than customer facing and tend to be mostly for Google’s benefit when its spiders crawl the website. The list of items that need to be optimized includes the following:

In addition to all of these you also need to have your website registered on the Google Search Console. This alone can tell you many elements of your website that are or are not optimised, which makes any Australia SEO audit more complete. Social media may not have the same significance as some the technical or on-page elements, but it influences and can affect the ranking of a website. You can choose any of the myriad of social media sites out there but the bigger ones such as Facebook, Twitter, Instagram, Pinterest and LinkedIn do carry more weight.

Comprehensive Seo Services

Locally Driven SEO

If you run a local business, your website’s ranking for any local search results will be critical in the quest to get traffic from Google and other search engines.

Most Australia SEO experts will tell you that you need to be in the local pack of three websites that appear at the top, but if you are unable to do so, all is not lost.

While you should do everything you can to get in the local pack, there are plenty of other SEO factors that you can optimize, which will help to get your website as high up in the organic rankings as possible. Some will be well-known to you if you have ever studied anything about local SEO, and some are less known but nonetheless can add enough to make a positive difference.

Whilst Google does not explicitly tell us exactly how much each factor influences their rankings, they have published enough for everyone to make an educated assessment. Add to that the myriad of data and analyses that have been produced by those who do local SEO testing on thousands of websites, and then we can be relatively sure about the importance of each factor.

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Here are the those which should take priority:

1) Quantity And Authority Of Inbound Links:
Backlinks from other high authority websites are a big signal to Google about the importance and relevance of the website they are linking to. Obviously, the more there are, the more this comes in to play, which is why a strategy of building backlinks should be a part of any local SEO plan.

2) Domain Authority:
This a factor that will influence a website’s ranking in the overall SERPs, but it plays an even bigger role when it comes to ranking websites for local searches. Lots of factors can determine domain authority scores, which means there are many opportunities to increase it.

3) Inbound Link Diversity:
Google rewards websites whose link building seems natural as opposed to contrived, and one of the ways this is identified is with a diverse array of inbound links. This means you want the links to your local business website to come from a variety of sources such as blogs, news sites, directories, and social media sites.

4) Topical Keyword Relevance:
This is simpler than it sounds. It refers to any keyword used for a search and the content on a page being relevant to it. The purpose of this factor in Google’s eyes is that they want their search engine results to be as useful to its users as possible, so they will rank higher those pages which it believes is most closely relevant to a search term.

5) Mobile-Friendly Website:
Walk down any busy street, and it’s almost certain you’ll see at least one person using a mobile device. These have become an intrinsic part of our lives, and Google knows that. That is why it has been giving mobile responsive websites higher ranking than those that do not for some time. If you want your local business website to compete for local ranking you need to make sure it is mobile-friendly.

6) Geographic Relevance:
You must be aware that people will search for locations in different ways. For example, they could use the state, the city, the borough, county, district and even the street if that is where they are standing and searching using their mobile device. Optimising for each of the possibilities in your local area is preferable to doing it for just one.

7) Anchor Text in Backlinks:
As important as backlinks are, it is not enough to merely have them as raw URLs pointing back to your website. For local ranking, you should be using relevant anchor text which can relate to the products or services you offer, and various geographical terms for the local area that you want to rank for.

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