All jewellers that want to succeed must have the means to attract new customers and clients. Given that jewellery is not an everyday purchase, relying on existing customers to make additional purchases in the future is simply not enough. New customers must be found, or more to the point, attracted to a jewellery business, and so the question that most jewellers now ask is “How?”.
It is not just jewellers asking that question but every business, and sadly, for those that do not find the answer, the risk is that their business diminishes and, worst of all, becomes unsustainable. We will help you ensure that this nightmare scenario does not arise for your jewellery business by telling you that the answer is a digital marketing campaign and go even further by outlining seven highly effective techniques that maximise the results from digital marketing.
Start Correctly By Planning Your Campaign
Nothing you do should be thrown together at the last minute, as a digital marketing campaign can only succeed if appropriately planned. Create a marketing calendar so that you know exactly when each action will take place and who is responsible for it.
Rise In Google Rankings Using SEO
Potential customers are searching online for jewellery stores, and if your website appears at the top of those search results, it can generate lots of traffic, aka interested buyers. You get those top rankings via SEO; given its complexities, our advice is to seek help from an SEO agency.
Create And Publish Amazing Content
Those who use the internet love content, but it must be high quality if there is hope of them acting upon it. Therefore, any content you create for your website and social media pages must be well-written, useful, and of such quality that it helps augment your brand and reputation. Read more about content marketing.
Place Email Marketing At The Core Of Your Campaign
Any jewellery business which does not use email marketing is severely curtailing its ability to generate a loyal following and regular sales. All the top marketers and businesses use email marketing, and the reason is quite simple…it works. More than that, those that use it in any business sector have a huge commercial advantage over those competitors that do not use email marketing.
Gain Massive Audiences On Social Media
Social media might not be to everyone’s liking, but jewellery businesses must be aware that there are likely to be thousands of local consumers who do use social media. For that reason, you should include social media as part of your digital marketing, and if you do not fancy doing it yourself, it can be outsourced cheaply.
Measure, Test, Tweak And Improve Constantly
One of the most important elements of a successful digital marketing campaign is the continual emphasis on improving results. This is achieved by measuring success and failures, adjusting where necessary, and then checking to see whether those actions have made a positive difference or not.
Achieve Maximum Success By Employing A Digital Marketing Agency
For any jeweller who loves some or all of the above but feels somewhat overwhelmed as they have never done digital marketing before, we highly recommend that you seek the help and guidance of a digital marketing agency that can plan, set up, and implement a successful digital marketing campaign for you.