7 Incredible Benefits For Jewellers Who Utilise Email Marketing

The number of avenues open to jewellery businesses for marketing is immense. Still, if you were to analyse which of them provides jewellers with the most traffic and revenue, four or five stand out; of those, there are many business sectors where email marketing is voted the favourite, and almost certainly, that will be the case for jewellers too.

If you run a jewellery business and have not yet added email to your marketing armoury, you must quickly reverse that situation. Email marketing is one of the most tried and tested marketing channels available online, and that is because it continues to provide business owners with several significant benefits. Read on, and you will discover those benefits and why they can enhance your jewellery business.

Email Marketing Is Very Simple To Implement: One of the most-loved aspects of email marketing for jewellery business owners is its simplicity. Everything can be planned, set up, and organised on an autoresponder online platform. The learning curve required to use autoresponders is minimal, so you could set up your first email campaign within an hour.

Email Marketing Can Be Scheduled In Advance: Imagine having an automated marketing machine, earning your jewellery business revenue while on holiday or dining in a restaurant with your loved ones. That is the reality of email marketing because you can pre-write and schedule one, ten or one hundred emails in advance, and your autoresponder will automatically send each message at its allotted time.

Email Marketing Is Ideal For Building Trust With Your Subscribers: You must know email marketing should not just be a barrage of emails pushing your subscribers to buy something from you. Instead, it should be used to build a relationship with your subscribers, which leads them to trust you increasingly, and it is at that point your sales emails will convert at a higher rate.

Email Marketing Is Perfect For Offers And Promotions: Email marketing generates revenue, and it can do so for your jewellery business by emailing promotions to your subscribers. Great ways to maximise returns include emailing offers exclusive to your subscribers and following up with at least one or two reminder emails restating your propositions.

Email Marketing Allows You To Target Specific Subscribers By Their Actions: One way email marketing conversion rates can improve is through segmentation. For more effective targeting, the actions a subscriber takes following receipt of an email places them into a subset of subscribers within your autoresponder, such as those who buy certain types of jewellery or have clicked links within emails to register interest in something.

Email Marketing Results Can Be Measured Precisely: If you use email marketing, you constantly seek to improve results. That is facilitated by your autoresponder, particularly the excellent performance data they provide. This allows you to see which emails worked and which bombed and indicates how to improve future emails and email campaigns.

Email Marketing Offers A Huge Return On Investment: Every dollar you invest in your jewellery business aims to earn a return on that investment. From email marketing if it is done correctly, the ROI has the potential to be huge. You can generate a flood of new orders and revenue from a single email promoting a popular offer.

The Blog

The Importance Of Content With SEO

We are not being overdramatic when we say that the importance of content in SEO is greater than just about any other factor that comes into play when trying to rank on search engines, especially on Google. Whilst Google never divulges the intricacies of its ranking algorithms, it has certainly made it clear, both by its public announcements and by the evidence …

Read More

What is the ROI of Digital Marketing for a Business?

In the thriving economic hub of Perth, businesses are always looking for innovative ways to stay ahead of the curve. It’s no secret that digital marketing plays a pivotal role in brand visibility and customer engagement. But one question that often arises is, “What is the ROI (Return on Investment) of digital marketing for a Perth business?” At Slinky Digital …

Read More

How Much Do Digital Marketing Services Cost in Perth?

If you’re a business owner in Perth, you have likely heard of digital marketing. In a rapidly evolving online landscape, staying ahead of the curve is crucial. So, the burning question on everyone’s mind is: “How much do online marketing services cost in Perth?” As the pioneers of website marketing in Western Australia, Slinky Digital Agency is here to demystify …

Read More

What is SEO, and How Can It Help My Perth-Based Business?

Navigating the intricacies of the digital landscape can be daunting, especially when terms like “SEO” start floating around. If you’ve found yourself wondering, “What is SEO, and how can it help my Perth-based business?” you’re in the right place. As leaders in the digital marketing space, Slinky Digital Agency is committed to making the complex simple, offering insights that can …

Read More

Some more of the wonderful clients we have worked with

Blue Print Homes
Herron Todd White
Landscapes WA
Benara Nurseries

Slinky Digital

Building Brands Online
Call Now: (08) 6102 8944