The number of avenues open to jewellery businesses for marketing is immense. Still, if you were to analyse which of them provides jewellers with the most traffic and revenue, four or five stand out; of those, there are many business sectors where email marketing is voted the favourite, and almost certainly, that will be the case for jewellers too.
If you run a jewellery business and have not yet added email to your marketing armoury, you must quickly reverse that situation. Email marketing is one of the most tried and tested marketing channels available online, and that is because it continues to provide business owners with several significant benefits. Read on, and you will discover those benefits and why they can enhance your jewellery business.
Email Marketing Is Very Simple To Implement: One of the most-loved aspects of email marketing for jewellery business owners is its simplicity. Everything can be planned, set up, and organised on an autoresponder online platform. The learning curve required to use autoresponders is minimal, so you could set up your first email campaign within an hour.
Email Marketing Can Be Scheduled In Advance: Imagine having an automated marketing machine, earning your jewellery business revenue while on holiday or dining in a restaurant with your loved ones. That is the reality of email marketing because you can pre-write and schedule one, ten or one hundred emails in advance, and your autoresponder will automatically send each message at its allotted time.
Email Marketing Is Ideal For Building Trust With Your Subscribers: You must know email marketing should not just be a barrage of emails pushing your subscribers to buy something from you. Instead, it should be used to build a relationship with your subscribers, which leads them to trust you increasingly, and it is at that point your sales emails will convert at a higher rate.
Email Marketing Is Perfect For Offers And Promotions: Email marketing generates revenue, and it can do so for your jewellery business by emailing promotions to your subscribers. Great ways to maximise returns include emailing offers exclusive to your subscribers and following up with at least one or two reminder emails restating your propositions.
Email Marketing Allows You To Target Specific Subscribers By Their Actions: One way email marketing conversion rates can improve is through segmentation. For more effective targeting, the actions a subscriber takes following receipt of an email places them into a subset of subscribers within your autoresponder, such as those who buy certain types of jewellery or have clicked links within emails to register interest in something.
Email Marketing Results Can Be Measured Precisely: If you use email marketing, you constantly seek to improve results. That is facilitated by your autoresponder, particularly the excellent performance data they provide. This allows you to see which emails worked and which bombed and indicates how to improve future emails and email campaigns.
Email Marketing Offers A Huge Return On Investment: Every dollar you invest in your jewellery business aims to earn a return on that investment. From email marketing if it is done correctly, the ROI has the potential to be huge. You can generate a flood of new orders and revenue from a single email promoting a popular offer.