If you were to search on Google for the term ‘recommended SEO tools’, you will find countless articles and almost certainly no two of them will list the exact same ones. This is to be expected as each individual will have tools which they do and do not like.
However, you will notice there are certain SEO tools that tend to appear on every list, and here we are going to list 7 of the SEO tools which almost every SEO expert rates highly.
Google Analytics: A no-brainer in the sense that if you want to rank on Google who better to analyse your website than…Google?
Google Page speed Insights: With load speeds playing a particularly important role in ranking, knowing how fast your website loads in the eyes of Google is invaluable. This tool will analyse your website load speed for desktop and mobile.
Yoast SEO Plugin: There are lots of great SEO plugins but only one of them can be the most popular and that accolade goes to Yoast. It is #1 for the simple reason that it has proved itself time and time again when it comes to helping website owners improve site rankings.
SEMrush: Keyword research is very much enhanced if you know what keywords your competitors are ranking for, and that is exactly what SEMrush’s keyword research tool does. It is as simple as copy and pasting their website URL, and their top-ranked keywords appear.
Buzzsumo: This is a content writer’s dream as it takes any search terms or keywords you plan to write about, and it then goes and finds which content is ranking highest for them. You do not copy it obviously but instead mimic it, in terms of length, style, and subject matter, so that it also ranks well.
Ahrefs: If you wish to analyse the backlinks for your own website, or of a competitor’s website, then Ahrefs is the go-to tool for most SEO experts. It is easy to use and also indexes more than 3 trillion links.
Moz Pro: This is more of suite of tools than one with a specific purpose. It has keyword research, backlink analysis, content optimisation capabilities and it can track rankings too.