We have outlined our core beliefs in terms of our approach to meeting the goals our clients set for us and gone into some of the specific steps which will ensure that we can achieve that, so let us bring it all together and let you see the roadmap Slinky will follow if you become one of our clients.
Whilst some of this does follow sequentially in terms of timing, there is going to be some overlap, with some of the specific tasks being ones that we will be fulfilling throughout the process, whilst others will be one-off actions. Regardless of where any part of it fits in, it is important to realise that it is the combination of each component part that is key to our SEO succeeding, thus generating the improving search engine rankings you seek for your website.
Initial Website/SEO Audit: The first, and extremely important task, is for us to comprehensively review your website’s current status with respect to its rankings which may have been previously implemented. Knowing where your website currently stands organically, it allows us to identify those areas which need the most attention and those that might be well optimised as they are currently and to then plan our overall strategy for fulfilling your SEO.
Researching Keywords: As you may have gathered already, much of SEO is based on the words people use when they are entering a search on Google. Knowing what these keywords and keyphrases are then allows us to plan for all the other optimisation that we are going to undertake so that they target the most important and relevant search terms, whether that be on your website or off-site, with the anchor text on backlinks, for example.
Competitor Analysis: Knowledge is power, so the phrase goes, and knowing what your closest competitors are doing can help quicken and maximise results. Information such as what keywords your competitors’ websites are ranking for, the type of content they are posting, and where they are acquiring their backlinks tells us what SEO we need to implement to outrank them. At Slinky, we know how to acquire that information.
Content Creation: The importance of having relevant, high-quality content can never be underestimated, which is why we focus on it. Apart from the actual creation of content, we will research what is the most appropriate so that it is liked and hopefully shared by those who read it so that the engagement and the SEO functions that content should fulfil are achieved.
On-Page Optimisation: Plenty of organic ranking factors need to be optimised on your website, so obviously, that is where a lot of our efforts will be focussed. Whether it is a ranking factor that is visible such as optimising your website images or developing internal links on your website or one which is addressed in your website’s control panel and administration area, Slinky will have a checklist to ensure each is completed by one of our on-page SEO experts.
Off-Page Optimisation: Primarily, this will involve researching and acquiring high-quality backlinks, but prior to that, we will also ensure that each of your current backlinks, if you have any, is helping your ranking rather than hindering it. Other functions will include setting up and optimising your GMB and implementing any agreed social media campaigns. Read more about Off-page SEO
Reporting And Enhancing: One of the many things we are proud of at Slinky is the degree to which we give our clients detailed feedback and data as to how their campaign is progressing. This way you can see exactly how each element of the campaign is working with respect to rankings, and if we need to amend, improve, add, or expand upon anything, we will happily do so to further optimise the campaign.
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Hopefully, you now have a much fuller understanding of the way in which Google ranks websites and how SEO can enhance the ranking of your website in order to see it have more organic traffic with the ultimate goal of seeing those visitors becoming paid clients and customers.
If you have read all the ways Slinky’s team can plan and implement an SEO campaign for you to improve your website’s rankings, you would like to discuss taking the next step towards that goal, then please complete our contact form. Soon after, one of our friendly and professional team will get in touch with you in order to provide you with a free consultation and advise you on how we can help take your business to the top of Google.