Not many people know that the dental business sector can be highly competitive. Given that in any town or city location there is a finite number of potential dental patients, most dentists are only too aware that if they do not replace patients who leave, their dental practice could eventually be at risk.
One of the ways for your dental practice to address this issue is to ensure that your website, and all parts of it, is so well designed that when any visitor arrives there, they are not only impressed but also go further and make an enquiry about becoming a patient of your dental practice. The caveat here is that other dental practices know this too, and thus you have the competition we discussed in the article’s opening sentence.
The solution to this issue is to ensure that, no matter how much competition your dental practice has, your website stands head and shoulders above all your competitors’ websites. The big question here is “How?”, and the answer is taking a series of steps to improve your website. Here are seven of those steps that can set your website apart in a positive way against your competition.
#1 – Ensure Navigation Throughout Your Website Is Simple
We guarantee that many of your competitors in the dentist sector will have got this wrong and have websites that are akin to a maze. Make your website easy to navigate by having a simple, clearly labelled menu and a button to return to the home page on every page.
#2 – Make Taking Action Easy
You want visitors to your website to indicate that they are interested in finding out more about registering as a patient with your dental practice so do not make them jump through hoops to do so. Have a simple registration process on your website such as calling you via phone or completing a simple enquiry form.
#3 – Use High-Quality Images On Every Page
Today’s internet is highly visual compared to the text-based internet of the late 90s. This means images and graphics greatly influence a visitor’s perception of your dental practice’s website. So, meet that expectation by having clear, high-quality website images, especially those which show staff and patients.
#4 – Check If Your Website Is Mobile-Friendly
This should not be an issue if your website has recently been designed and it was done so by a professional web design agency. If not, you could be turning away thousands of visitors who are trying to access your website on their mobile devices. Check now to see how your website looks on your mobile device, and if it does not display properly, take immediate steps to fix it.
#5 – Ensure Consistency Exists Throughout Your Website
Visitors will be put off completely if your website appears to be nothing more than a collection of random pages with little to identify them being associated with your dental practice. Assuming you have branding, even if it is only your dental practice logo, have this on each page and keep colours consistent on each of your website’s pages.
#6 – Aim To Publish Fresh Content As Often As Possible
It can be tempting to ignore the need for new content on your website, especially if the existing content has proved to be liked by previous visitors. The problem here is that whilst you rest on your laurels, your competitors publish fresh content on their websites, leaving yours jaded. So, commit to having at least one new post or page on your website weekly.
#7 – Have Reviews And Testimonials Highlighted
The dental business sector is one where reputation is everything, and this is why you should cherish the reviews and testimonials you receive from delighted patients. So much so, you should have the best of them highlighted throughout your website due to their positive impact in converting visitors to new patients.