Slinky Digital Agency

slow websites

7 Reasons Why Your Website Might Be Loading Slowly

One of the most common problems that web design teams are asked about by prospective clients is slow loading websites. In this age where everything has to happen five seconds ago, and with super-fast broadband, it is an issue that does not normally have one generic answer. The reason for this is there are numerous reasons why a website might be loading slowly, and often more than one of them is occurring at the same time.

Apart from the fact that it is an inconvenience to all, a slow website has more far-reaching consequences. An immediate consequence is that having worked hard via SEO, or paid advertising such as Google Ads to drive traffic to your website, it is all to no avail as visitors simply click away when the website does not load within the first few seconds.

This not only is a huge lost opportunity in terms of generating leads and making sales, but it can also negatively impact your search engine rankings too. When Google sees that visitors are clicking away almost immediately or that they are spending very little time on your website, they see that as a red flag and a consequence of that is that they will be less keen to rank your website high on their search rankings.

So, there are plenty of reasons for wishing to increase the load speed of your website, and to do that you need to understand some of the main causes of it loading slowly. Here are 7 of the most common reasons which can all be rectified relatively easily, but please get in touch with Slinky Web Design if you need help.

Poor Hosting Provider

If you were to do any amount of research into hosting companies you would soon find that there are lots of them, and each of them will claim to offer almost 100% uptime and guaranteed fast load speeds. Unfortunately, that is not the reality, and many of them fail to deliver on what they promise.

If your website is hosted on one of the sub-standard hosting services, and it is loading slowly then it is highly likely that using such a host that is one of the root causes of the problem. Lower quality servers that cannot cope with any reasonable amount of traffic and which host many websites are not going to be able to cope, and thus the loading speeds of the websites hosted there are going to suffer.

Conversely, there are many excellent hosting companies available, and whilst some of them might cost a little bit more, that investment is more than repaid when their top specification servers allow your website to load almost instantaneously and close to 100% of the time, meaning the traffic, aka visitors, landing on your website remain there and for longer, giving you more opportunity to turn them into leads and customers.

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Basic Elements of SEO to Know About

Search engine optimisation (SEO) isn’t a widely held skill set among the majority of business owners. That is fair enough. There are dozens of businesses in every city set up to offer SEO services and consulting to businesses of all shapes and sizes.

But that doesn’t mean that it’s not worth knowing about. Take this example. If you were going to buy a new car, it would help to know more about it than if you only knew that you needed four wheels, a steering wheel and an engine. Doing some research about fuel efficiency, the cost of servicing and the resale value of different makes and models would make it much more likely you got a good deal when you went to purchase.

It’s the same with SEO. You might choose to do it yourself ‘in house’ after learning the ropes. Or you might choose to ‘buy’ the services you need from a provider. But either way, knowing the basics of the field will help get a better end result.

We’ve collated some of those basics right here to get you started.

Domain Quality

You might have seen in recent years an increase in the ‘non-standard’ domain names. These are the ones that end in ‘.io’ or ‘.ly’ or ‘.biz’. The more standard domain names end in the well known ‘.au’, ‘.com’ or ‘.org’ extensions. It turns out that for SEO purposes, the newer ‘funkier’ domain names aren’t as good as the tried and true ones. Read here how to boost your domain authority

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Categories SEO
Dental clinic digital marketing

4 Lead Generation Strategies Dental Clinics Should Employ

Those who own or who manage a dental clinic know that the success of the company will ultimately come down to one thing, and that is the number of clients that you can successfully service.

Obviously, having excellent, high-quality services to sell is vitally important, but as you may well know, sadly there are many dental clinics that fall by the wayside.

The issue is they cannot see enough clients to be profitable, and the causes of that are likely to be lack of client streamlining, poor marketing, and a lack of prospects and leads.

So, once any client streamlining is worked through you can focus on client leads. If a lack of leads is an issue, the obvious solution is to generate more leads, so we are going to look at four highly effective ways that dental clinics can generate leads from their online marketing, but before we do, there is one thing we need to discuss, and that is what you define as a lead.

What Is A Lead?

If you ask 10 different sales and marketing experts to define a lead, you can expect to hear 10 different answers. Some might say the second you have any kind of contact with someone online, no matter how fleeting, then they are a lead.

At the other end of the scale, you might get the answer that a lead is someone who is almost at the end of the sales process, and within one step of buying.

To be honest, as every business niche and individual company, including dental, will have different marketing and sales funnels, there really is no right or wrong answer.

If you determine that someone who follows you on Twitter is a lead, then so be it. Alternatively, if you define a lead as a prospect who requests a price list from you, then we are not going to disagree.

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Why You Need to Have Your Google Ads Managed Professionally

Online advertising is showing no signs of diminishing with year on year increases in spending expected to continue well into the 2020s and a predicted spend of around 500 billion US dollars by 2023. Google Ads also shows no sign of losing its mantle of the number one paid advertising platform online, with it accounting for around one-third of that spending.

This data should be highlighting to business owners the necessity for their online marketing to include Google Ads. After all, if Google Ads wasn’t producing results for those businesses that use it, it wouldn’t have such a huge share of the market. The problem for many businesses is that if they have already started using Google Ads, they may not be getting the results they’d hoped for.

Those problems can cover a variety of issues, but there are one or two which tend to be more common than others. As you read through if these sound like the problems you are facing then it’s probably time for you to consider employing a digital marketing agency that specialises in Google Ads and by doing so, turn your struggling campaigns, into profitable ones.

One which is often cited as the most common problem business owners face when they try to use Google Ads is lack of time to manage it. The keyword research, competitor analysis, ad copywriting, bidding analysis, monitoring and adjusting the campaign, all take time if results are to be achieved. Attempting to do so, whilst also running a business is near impossible, even for the most hard-working business owners, and so their Google Ad campaigns suffer.

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7 SEO Tools All The Experts Recommend

If you were to search on Google for the term ‘recommended SEO tools’, you will find countless articles and almost certainly no two of them will list the exact same ones. This is to be expected as each individual will have tools which they do and do not like.

However, you will notice there are certain SEO tools that tend to appear on every list, and here we are going to list 7 of the SEO tools which almost every SEO expert rates highly.

Google Analytics: A no-brainer in the sense that if you want to rank on Google who better to analyse your website than…Google?

Google Page speed Insights: With loa speeds playing a particularly important role in ranking, knowing how fast your website loads in the eyes of Google is invaluable. This tool will analyse your website load speed for desktop and mobile.

Yoast SEO Plugin: There are lots of great SEO plugins but only one of them can be the most popular and that accolade goes to Yoast. It is #1 for the simple reason that it has proved itself time and time again when it comes to helping website owners improve site rankings.

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Categories SEO

Is It Worth Using Social Media Influencers?

You’ve probably heard of social media influencers – I mean, we all have, right? But, the chances are that you probably don’t realise just how big of a deal they are in the modern world of digital marketing. When used right, advertising via social media influencers can generate huge amounts of traffic for your business.

However, it’s also possible to lose a lot of money if you don’t use the right influencers or if you send the wrong message. With this in mind, I decided to put together a short article outlining exactly what social media influencer are and what the best ways to use them are.

What Is A Social Media Influencer?

To put it simply, a social media influencer is someone with a large online following who is willing to accept payment in exchange for promoting your products or services. The good thing about most social influencers is that they tend to have quite tight, niche-related followings, which means that they allow you to easily reach a target group of people.

For example, if you run an eCommerce store selling eco-friendly travel related products, you could partner with a popular Instagrammer who focuses on travelling and similar content. Doing this can help you reach hundreds, or even thousands of interested people, potentially driving huge amounts of traffic to your business.

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3 Reasons Why Your Google Ads Campaign Is Failing

Google Ads is one of the most effective ways to drive high-quality targeted traffic to a website, so if that is the case, why do so many businesses fail to make it work for them? Some of the more basic reasons for this can be attributed to factors like insufficient budget or trying to operate within a highly saturated market.

There are other reasons which can cause a campaign to fail, that are more attributable to the specific elements of how Google Ads work. We are going to look at three of the most important because if you get one or more of these wrong, your Google Ads campaign is almost certain to fail.

Poorly Designed Landing Page

This is certainly one of the most common reasons for a Google Ads campaign to fail. Despite good keyword research, excellently written ads, and clever bidding, if, when the traffic these generate are sent to a landing page that won’t convert, your efforts, and your ad budget, are simply wasted.

We’d have to write a dozen pages to properly explain what it takes to make a good landing page, but some of the basics include relevant content, a clear call to action, attractive imagers, and trust signals. If web design isn’t your thing then outsource to a website development company that not only can redesign your landing page, but they can also make it convert too.

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3d illustration

5 Tips For Creating A Modern Website In 2019

Following modern web design trends is a great way to keep your website looking fresh and interesting in a rapidly evolving digital world. Every year we see new technology and new design trends become more popular.

With this in mind, I’ve done extensive research to come up with a list of the top modern website design features of 2019. From this list, I’ve put together a list of my top five tips for building a modern website in 2019. These include:

  1. Consider Using 3D Illustrations

Although 3D illustration isn’t a technique that we often associate with the internet and web design, it actually works very well. Ever improving design technology means that it’s easier than ever to build attractive 3D designs, and it’s something I’d recommend considering for your website.

Essentially, 3D illustrations add a sense of depth and realism to graphic elements. They are often more attractive than traditional 2D designs, which improves the overall user experience and will basically help boost your website’s popularity and drive more traffic.

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wordpress web hosting

Choosing A WordPress Hosting Provider

If you’re thinking about building a new WordPress website, you need to make sure that you start with the basics. One of the most important things to do is to choose a reliable web hosting provider, on whose servers you will store your website and all of its files.

Unfortunately, choosing a hosting provider can be hard, particularly if you don’t really know what you’re looking for. There are literally hundreds of different choices out there, which can be overwhelming.

To help you make your choice, I’ve put together a short list of the most important things to consider when you’re choosing a WordPress hosting provider. They include:

How Big You Expect Your Website To Be

If you’re planning on building a larger website with high traffic and a lot of content, then you need to make sure that you’re using a hosting provider that can keep up. In this case, cheap shared hosting won’t be enough, as the servers that you’re paying for simply won’t have enough resources to keep up with your site’s demands.

On the other hand, if you’re just building a small site that you don’t expect to get a lot of traffic, then cheap shared hosting should be more than enough.

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Domain Authority

5 Ways to Boost the Domain Authority of Your Website

Domain Authority or ‘DA’ is a number which suggests how much authority your website has in the eyes of the search engines. DA’s importance with regards to SEO is quite simple in terms of ranking, in that the higher the DA, the higher you can expect to rank, although it must be considered along with other ranking factors.

It was the highly respected SEO software service, MOZ, which introduced Domain Authority and although DA is not the only way in which website authority is measured, it is widely used and recognised.

Generally, Domain Authority is scored on a scale from 0 to 100, so a brand-new website will have a DA of 0, whilst the highest DA currently is Facebook’s, which is the maximum of 100.

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Categories SEO

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