Why You Need to Have Your Google Ads Managed Professionally

Why You Need to Have Your Google Ads Managed Professionally

Online advertising is showing no signs of diminishing with year on year increases in spending expected to continue well into the 2020s and a predicted spend of around 500 billion US dollars by 2023. Google Ads also shows no sign of losing its mantle of the number one paid advertising platform online, with it accounting for around one-third of that spending. This data should be highlighting to business owners the necessity for their online marketing to include Google Ads. After all, if Google Ads wasn't producing results for those businesses that use it, it wouldn't have such a huge share of the market. The problem for many businesses is that if they have already started using Google Ads, they may not be getting the results they'd hoped for. Those problems can cover a variety of issues, but there are one or two which tend to be more common than others. As you read through if these sound like the problems you are facing then it's probably time for you to consider employing a digital marketing agency that specialises in Google Ads and by doing so, turn your struggling campaigns, into profitable ones. One which is often cited as the most common problem business owners face when they try to use Google Ads is lack of time to manage it. The keyword research, competitor analysis, ad copywriting, bidding analysis, monitoring and adjusting the campaign, all take time if results are to be achieved. Attempting to do so, whilst also running a business is near impossible, even for the most hard-working business owners, and so their Google Ad campaigns suffer. (more…)

7 SEO Tools All The Experts Recommend

7 SEO Tools All The Experts Recommend

If you were to search on Google for the term 'recommended SEO tools', you will find countless articles and almost certainly no two of them will list the exact same ones. This is to be expected as each individual will have tools which they do and do not like. However, you will notice there are certain SEO tools that tend to appear on every list, and here we are going to list 7 of the SEO tools which almost every SEO expert rates highly. Google Analytics: A no-brainer in the sense that if you want to rank on Google who better to analyse your website than...Google? Google Page speed Insights: With load speeds playing a particularly important role in ranking, knowing how fast your website loads in the eyes of Google is invaluable. This tool will analyse your website load speed for desktop and mobile. Yoast SEO Plugin: There are lots of great SEO plugins but only one of them can be the most popular and that accolade goes to Yoast. It is #1 for the simple reason that it has proved itself time and time again when it comes to helping website owners improve site rankings. (more…)

Is It Worth Using Social Media Influencers?

Is It Worth Using Social Media Influencers?

You’ve probably heard of social media influencers - I mean, we all have, right? But, the chances are that you probably don’t realise just how big of a deal they are in the modern world of digital marketing. When used right, advertising via social media influencers can generate huge amounts of traffic for your business. However, it’s also possible to lose a lot of money if you don’t use the right influencers or if you send the wrong message. With this in mind, I decided to put together a short article outlining exactly what social media influencer are and what the best ways to use them are. What Is A Social Media Influencer? To put it simply, a social media influencer is someone with a large online following who is willing to accept payment in exchange for promoting your products or services. The good thing about most social influencers is that they tend to have quite tight, niche-related followings, which means that they allow you to easily reach a target group of people. For example, if you run an eCommerce store selling eco-friendly travel related products, you could partner with a popular Instagrammer who focuses on travelling and similar content. Doing this can help you reach hundreds, or even thousands of interested people, potentially driving huge amounts of traffic to your business. (more…)

3 Reasons Why Your Google Ads Campaign Is Failing

3 Reasons Why Your Google Ads Campaign Is Failing

Google Ads is one of the most effective ways to drive high-quality targeted traffic to a website, so if that is the case, why do so many businesses fail to make it work for them? Some of the more basic reasons for this can be attributed to factors like insufficient budget or trying to operate within a highly saturated market. There are other reasons which can cause a campaign to fail, that are more attributable to the specific elements of how Google Ads work. We are going to look at three of the most important because if you get one or more of these wrong, your Google Ads campaign is almost certain to fail. Poorly Designed Landing Page This is certainly one of the most common reasons for a Google Ads campaign to fail. Despite good keyword research, excellently written ads, and clever bidding, if, when the traffic these generate are sent to a landing page that won't convert, your efforts, and your ad budget, are simply wasted. We'd have to write a dozen pages to properly explain what it takes to make a good landing page, but some of the basics include relevant content, a clear call to action, attractive imagers, and trust signals. If website design isn't your thing then outsource to a website development company that not only can redesign your landing page, but they can also make it convert too. (more…)

3d illustration

5 Tips For Creating A Modern Website In 2019

Following modern web design trends is a great way to keep your website looking fresh and interesting in a rapidly evolving digital world. Every year we see new technology and new design trends become more popular. With this in mind, I’ve done extensive research to come up with a list of the top modern website design features of 2019. From this list, I’ve put together a list of my top five tips for building a modern website in 2019. These include:

  1. Consider Using 3D Illustrations
Although 3D illustration isn’t a technique that we often associate with the internet and web design, it actually works very well. Ever improving design technology means that it’s easier than ever to build attractive 3D designs, and it’s something I’d recommend considering for your website. Essentially, 3D illustrations add a sense of depth and realism to graphic elements. They are often more attractive than traditional 2D designs, which improves the overall user experience and will basically help boost your website’s popularity and drive more traffic. (more…)