wordpress web hosting

Choosing A WordPress Hosting Provider

If you’re thinking about building a new WordPress website, you need to make sure that you start with the basics. One of the most important things to do is to choose a reliable web hosting provider, on whose servers you will store your website and all of its files. Unfortunately, choosing a hosting provider can be hard, particularly if you don’t really know what you’re looking for. There are literally hundreds of different choices out there, which can be overwhelming. To help you make your choice, I’ve put together a short list of the most important things to consider when you’re choosing a WordPress hosting provider. They include: How Big You Expect Your Website To Be If you’re planning on building a larger website with high traffic and a lot of content, then you need to make sure that you’re using a hosting provider that can keep up. In this case, cheap shared hosting won’t be enough, as the servers that you’re paying for simply won’t have enough resources to keep up with your site’s demands. On the other hand, if you’re just building a small site that you don’t expect to get a lot of traffic, then cheap shared hosting should be more than enough. (more…)

Domain Authority

5 Ways to Boost the Domain Authority of Your Website

Domain Authority or ‘DA’ is a number which suggests how much authority your website has in the eyes of the search engines. DA’s importance with regards to SEO is quite simple in terms of ranking, in that the higher the DA, the higher you can expect to rank, although it must be considered along with other ranking factors. It was the highly respected SEO software service, MOZ, which introduced Domain Authority and although DA is not the only way in which website authority is measured, it is widely used and recognised. Generally, Domain Authority is scored on a scale from 0 to 100, so a brand-new website will have a DA of 0, whilst the highest DA currently is Facebook’s, which is the maximum of 100. (more…)

Use Google Ads

3 Reasons Why Your Business Should Use Google Ads

When it comes to online paid advertising the clear number one platform in terms of revenue is Google Ads.  It generates a comparable amount of revenue to the second and third and fourth-placed platforms combined. When you consider that these just happen to be Facebook, Alibaba, and Amazon, it is an even more remarkable feat. The fact that it is the top online advertising platform does not necessarily mean that Google Ads should be chosen just for that reason although it is certainly a signal that it produces results if businesses invest so much of their ad spend into it. There are more reasons which will resonate more with what business owners which to achieve. Highly Targeted Advertising With most media advertising the targeting is very broad. Even having an ad in a niche magazine about pets is going to be shown to pet owners of all kinds, which isn't a great help if you are trying to sell a dog training course. It is being seen by owners of cats, birds, fish, and reptiles. Even many dog owners aren't going to be that interested if they've already got a well-behaved dog. Compare that to Google Ads where you can set up ads for specific search terms like 'dog training course’ and write the ad copy so it speaks directly to someone who is looking for a course to help them train their dog. Now apply this principle to the products and services you wish to sell, and you will see that you can use Google Ads to finely tune your campaign to be as specific as you wish in order to target the correct customers. (more…)

Google Ads Management Company

How To Choose The Right Google Ads Management Company

If you’ve already made the decision to use Google Ads to help promote your business, then you join millions of other businesses that have already done so. Further, you may also have decided that you want the campaign to be managed by a Google Ads management company, rather than trying to do it in-house, or by yourself. This then begs the question 'How do I choose the right Google Ads management company?', so we are going to help you to answer it. In truth, there are many approaches to this, however the tried and tested one is to measure any Google Ads management company you are considering against several key elements in terms of how they operate, and the results they can potentially achieve. The first is to assess the experience they have, and specifically their track record. This can be done in several ways, but one of the most effective is to ask them to show you the results they have achieved with previous campaigns they have managed. This does not necessarily mean having access to commercially sensitive advertising data relating to another business but an overview of previous campaigns, and how they performed. (more…)

domain names for seo

What Google Looks for In A Domain Name

One of the SEO factors that many website owners are confused about is whether their domain name helps or hinders them in trying to rank higher in Google’s rankings. One of the primary reasons for that confusion is the conflicting advice that gets written about domain names and how big a part they play in SEO. There are several attributes that a domain name has which all contribute in varying degrees to how much it helps a website’s ranking. Some of these have a bigger impact than others, plus you also need to remember that just having an optimised domain name is no use if you have ignored all the other SEO factors. (more…)