Google Ads is one of the most effective ways to drive high-quality targeted traffic to a website, so if that is the case, why do so many businesses fail to make it work for them? Some of the more basic reasons for this can be attributed to factors like insufficient budget or trying to operate within a highly saturated market.
There are other reasons which can cause a campaign to fail, that are more attributable to the specific elements of how Google Ads work. We are going to look at three of the most important because if you get one or more of these wrong, your Google Ads campaign is almost certain to fail.
Poorly Designed Landing Page
This is certainly one of the most common reasons for a Google Ads campaign to fail. Despite good keyword research, excellently written ads, and clever bidding, if, when the traffic these generate are sent to a landing page that won’t convert, your efforts, and your ad budget, are simply wasted.
We’d have to write a dozen pages to properly explain what it takes to make a good landing page, but some of the basics include relevant content, a clear call to action, attractive imagers, and trust signals. If web design isn’t your thing then outsource to a website development company that not only can redesign your landing page, but they can also make it convert too.