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Use Google Ads

3 Reasons Why Your Business Should Use Google Ads

When it comes to online paid advertising the clear number one platform in terms of revenue is Google Ads.  It generates a comparable amount of revenue to the second and third and fourth-placed platforms combined. When you consider that these just happen to be Facebook, Alibaba, and Amazon, it is an even more remarkable feat.

The fact that it is the top online advertising platform does not necessarily mean that Google Ads should be chosen just for that reason although it is certainly a signal that it produces results if businesses invest so much of their ad spend into it. There are more reasons which will resonate more with what business owners which to achieve.

Highly Targeted Advertising

With most media advertising the targeting is very broad. Even having an ad in a niche magazine about pets is going to be shown to pet owners of all kinds, which isn’t a great help if you are trying to sell a dog training course. It is being seen by owners of cats, birds, fish, and reptiles. Even many dog owners aren’t going to be that interested if they’ve already got a well-behaved dog.

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How To Choose The Right Google Ads Management Company

If you’ve already made the decision to use Google Ads to help promote your business, then you join millions of other businesses that have already done so. Further, you may also have decided that you want the campaign to be managed by a Google Ads management company, rather than trying to do it in-house, or by yourself. This then begs the question ‘How do I choose the right Google Ads management company?’, so we are going to help you to answer it.

In truth, there are many approaches to this, however the tried and tested one is to measure any Google Ads management company you are considering against several key elements in terms of how they operate, and the results they can potentially achieve.

The first is to assess the experience they have, and specifically their track record. This can be done in several ways, but one of the most effective is to ask them to show you the results they have achieved with previous campaigns they have managed. This does not necessarily mean having access to commercially sensitive advertising data relating to another business but an overview of previous campaigns, and how they performed.

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domain names for seo

What Google Looks for In A Domain Name

One of the SEO factors that many website owners are confused about is whether their domain name helps or hinders them in trying to rank higher in Google’s rankings. One of the primary reasons for that confusion is the conflicting advice that gets written about domain names and how big a part they play in SEO.

There are several attributes that a domain name has which all contribute in varying degrees to how much it helps a website’s ranking. Some of these have a bigger impact than others, plus you also need to remember that just having an optimised domain name is no use if you have ignored all the other SEO factors.

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local seo

How to Use Content to Improve Your Local SEO Ranking

Although many businesses have an online presence, and in theory, could have visitors to their website from anywhere in the world, most are only targeting an audience and customers in their local area. This is why having an SEO strategy for local rankings, rather than a global one, is so important.

Countless time, energy and money are wasted by webmasters trying to get their website ranked for search terms and keywords which are generic. For example, they might try to target a term like ‘landscape gardener’ and so are competing with just about every other landscape gardener in the world and they wonder why they can’t rank for it.

Instead if they focused on ranking for ‘landscape gardener in Anytown’, with Anytown being the neighbourhoods, towns or city they operate in, they would have far greater success. Not only that, this is where their customers live, so even if they could rank worldwide, a customer in London is hardly going to employ a landscape gardener based in Adelaide.

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Keywords for seo

Using Keywords Within Your Website Content to Help SEO

You may already be aware that having keywords in your website content can help your SEO, but what is even more important is that the content is used in the right way, and in the right places. It is not enough to simply insert keywords anywhere, and worse, doing so excessively can damage your rankings, as Google consider this to be ‘keyword stuffing‘, which is a big red flag to them.

You need to get the balance right though, as what you don’t want to do is go too far the other way and have little or no keywords in your website content. While Google is very much against practices like keyword stuffing, they do need and want you to use keywords.

They are an important factor in helping Google identify what subject a website is about, and thus allows them to make their search engine results more relevant.

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SSL Certificate

Do I Need To Add A SSL Certificate To My WordPress Website?

If you’ve recently built a new WordPress website then the chances are that you haven’t installed an SSL certificate yet. In fact, the chances are that you probably don’t even know what an SSL certificate is, especially if you’re not an experienced web developer.

Well the short answer is that all websites should have an SSL certificate and, by extension, HTTPS browsing enabled for optimum security. In this article I’m going to walk you through everything you need to know about SSL certificates, including what they are, why you should have one, and how to get one.

What is an SSL certificate?

An SSL, or secure sockets layer certificate is a modern web technology that enables an encrypted link between a browser and a server. Usually, this link is between web browsers and web hosting servers, but they can also be between mail clients and mail servers.

Luckily, SSL certificates aren’t actually complicated technology. You can usually purchase one through your hosting provider, and installing it to your WordPress website is actually very easy. If you don’t have an SSL certificate already, then your website basically isn’t secure, and your visitors might not trust you.

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Create Backlinks for Your Website

Which Types of Backlinks Have A Positive Impact on Your Website’s Ranking?

If you visit any website which discusses SEO and how to improve rankings on Google there will undoubtedly be some discussion, articles or information relating to backlinks. To prove the point, you are reading one of them right now, so it is fair to say professional SEO and backlinks are very much related.

Where the confusion, and sometimes reticence to use backlinks arise is not knowing which backlinks have a positive impact, and which backlinks are more likely to see you plunging down the rankings, or worse, wiped off them altogether, which has happened to countless websites.

Part of the problem is that there are so many ways in which you can create a backlink to your website, and just as many places online where you can link from. Add to this Google’s determination to clamp down on spam links, link farms and links which appear to be high quality but aren’t, it has become a cat and mouse game between the search engines, and those who use those blackhat tactics.

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Improve SEO Build Backlinks

3 Easy and Effective Ways To Build Backlinks

An essential part of any effective SEO strategy should be the building of backlinks to your website. Google sees backlinks as a measure of the importance and relevance of a site, and therefore if backlinking is done correctly it can produce significant improvements in the ranking of your website in Google’s search results.

There are multiple ways to build backlinks, although not all of them are recommended. Many so-called blackhat techniques may work in the short term, but they risk having your site delisted from search results if you get caught. For this reason, you should only ever consider using methods that are perfectly legitimate.

The first method is to use the SEO tool ‘AHREFS’ or a Google Chrome extension called ‘Check My Links’ to discover broken links on other websites. You should try those within your specific niche and more generic websites that have at least some relevance to your business. Ideally, you want sites that have resource pages or links pages, but this is not essential.

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hierarchy of keywords

The Hierarchy Of Keywords and Why Knowing The Top Two Gives You a Competitive Advantage

Every site owner should know that keywords play a massive part in SEO and are used extensively by Google to assess a website and subsequently rank it. Keywords can be used in multiple places as part of an SEO strategy such as your domain name, your content, anchor text in backlinks, and in meta tags. The question which then arises is ‘Do any of these keyword ‘locations’ carry more weight than the others in the eyes Google?’. The simple answer is ‘Yes’.

In the world of SEO, extensive testing takes place with some consultants having hundreds of websites which they use to test SEO strategies, adjustments, and ranking theories to see which make a positive difference to a website’s ranking. Many changes are subtle and minute such as editing a single meta tag. The accumulation of all this data has concluded that Google places more importance on keywords which appear in certain places than others.

The main principle behind that Google’s thinking on keywords is that the harder it is to use a keyword, then the more importance they will place on it. In other words, they give a higher-ranking score for the places it is most difficult to achieve the use of a keyword.

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free google seo tools

Why You Should Be Using the Free Tools Google Provides

Ask 10 SEO experts what SEO tools they use or recommend, and you will undoubtedly get 10 different answers. No one answer will be right, nor will any be wrong. The truth is that there are lots of tools available, and not one of them can provide you with all the information you might want for SEO purposes.

One thing that is certain; the tools which these consultants might be using will mostly be paid tools. The cost of each tool will range from as little as $10 per month to as high as $1000 per month for agencies who need high capacity and multiple user access for specific tools.

If you’re just getting started or do not like the idea of paying out for these tools, then you need to consider some tools that come from the very source that all these other tools are trying to second guess; Google. They have three tools which can help you with your website SEO, and they don’t cost you a single penny.

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