Blog

There is little doubt that WordPress is the CMS platform most website owners and design agencies use and prefer. It provides a simple means for the least tech-savvy blogger to create a website at one end of the scale and another, an opportunity for professional web designers to create large, multifunctional websites for corporate clients.

Some of the reasons these can be achieved include WordPress’s back office interface that almost everyone can understand and use. In addition, there are an almost infinite number of theme options that provide the means for creating stunning website designs. We must not forget the plugins that add fantastic functionality and features to WordPress websites.

With all these positive features, you might be mistaken that WordPress guarantees every website built with it will be perfect, but unfortunately, that is not the case. We say this not to blame WordPress but instead to state it is due to common mistakes that those who use WordPress often make.

These mistakes can all be avoided, but if you do not know what they are, how can you ensure you do not make them? To address this, we have highlighted ten of the most common mistakes made with WordPress, which hopefully means you will know to avoid them in the future.

Not Regularly Backing Up Your Website

Some calamities can befall a website; in the worst cases, a website cannot be recovered and must be rebuilt. An example of why this can occur is a technical issue, such as a rogue plugin destroying some of the website’s coding. Another scenario is the website being hacked for nefarious reasons and held for ransom. The solution to mitigate these and have the ability to reinstate your website is creating regular backups of it.

Read More

If you use a blog as the main means of creating and publishing content to support your SEO efforts, then you are doing more than many businesses do with their websites. Incredibly, some businesses get a fantastic website design, and then do nothing once it goes live to maintain and improve any rankings it has on Google.

That you have a blog is great, but one question we must ask you is do you feel that your rankings are a fair reflection of the blog posts that you are publishing? If, like many website owners, you are putting a lot of effort into creating content or having created content for you, but not seeing major upward shifts in your rankings, then please read on.

We say read on because the likelihood is that you are inadvertently making mistakes with your blog and its content that are stopping your rankings from improving, and we are going to highlight these possible mistakes to help you avoid them in the future.

Poor Titles

There are two main reasons that those who publish blog posts get their titles wrong. The first is that they do not do any keyword research to determine which keywords they should be including in their titles. Given that the title of blog posts will form part of their URLs, your titles must have relevant keywords.

The second mistake is that titles are not enticing enough to make someone click on them to read what is on the other side. Create blog post titles with intrigue, excitement, and urgency.

Read More

When you are managing a drug rehab facility, whether that be a day centre or a residential facility, you will doubtless have a list of tasks that you are responsible for throughout each day, each week, and every month. Some will be one-off events, others will be ongoing commitments, and one of them could be to oversee the marketing of your drug rehab business so that new clients are aware of the drug rehabilitation services you offer.

Given that your skills, experience, and expertise are primarily in drug rehabilitation, it might be the case that coming up with effective marketing ideas is not the easiest of tasks for you. If so, then you join tens of thousands of other business owners and managers who are in the same predicament.

As such, we thought we would help by highlighting no fewer than ten excellent and proven marketing ideas for your drug rehab facility, and better than that, they are all low-cost or even free so that you will not have to spend a fortune on implementing any of them.

#1 – Create Your Google Business Profile: This is free, is created on Google, and allows you to display details of your drug rehab facility, including reviews and contact details, plus a description of the services you provide. It can also boost your website’s rankings on Google.

#2 – Seek Referrals: Many business owners lose sight of the fact that their best advocates are those who have already experienced the services their business provides. In the case of your drug rehab facility, ask recent patients or their families if they will refer to you others who would benefit from your help.

#3 – Participate In Community Events: The more your drug rehab facility is known to the local community the more people will get in touch when they or a loved one are seeking help. To enable this you should participate in suitable local events and possibly sponsor them for further positive publicity.

Read More

In today’s digital world, where information is just a click away, it’s not enough for legal professionals to be experts in the field. They must also know how to convey that expertise to potential clients effectively. At Slinky Digital Agency, we understand the unique needs and nuances of the Australian legal market, and we believe that targeted digital marketing strategies are key to building trust and authority for legal firms.

Understanding the Modern Legal Client
Before diving into how digital marketing can bolster a law firm’s reputation, it’s vital to understand who the modern legal client is. Today’s clients are tech-savvy, well-informed, and they often begin their search for legal representation online.

According to a study by the American Bar Association, over one-third of legal consumers begin their search for legal assistance online. They’re looking for firms that not only demonstrate their expertise but also align with their values and needs.

Building a Strong Online Presence
Creating an engaging online presence is the first step towards meeting modern clients’ expectations. Slinky Digital Agency has worked with numerous Australian legal firms to develop cohesive branding and user-friendly websites. Your website isn’t just an online business card; it’s a platform that tells your story, showcases your expertise, and invites potential clients to trust you with their legal matters.

Content Marketing: Demonstrating Expertise
Content marketing has proven to be an effective way to demonstrate a firm’s expertise. By regularly publishing insightful articles, legal updates, and case studies, law firms can engage their audience and show that they are thought leaders in their field.

Read More

The Difference Between On-Page and Off-Page SEO services

When calculating where to rank each website page, Google takes into account multiple factors, some of which are easier to optimise than others. Some can literally be done in seconds, whereas others might take weeks or even months, and there are some SEO factors that genuinely require ongoing optimisation, such as updating content on a website.

All of the optimisations are usually classified under one of two types and these are on-page and off-page respectively. As their names suggest on-page are the SEO tasks that we can set up and implement on your own website, whereas off-page SEO covers the activities which are done on other websites, often with the permission or cooperation of the owners of those websites. Get a free quote now: (08) 6102 8944

Off-Page Optimisation

There are many people within the world of online marketing, particularly some agencies who should know better, that think on-page SEO is easy and is, therefore, what most of the focus and effort should be directed to. Whilst we would never use the word easy, it is true that because the SEO work is taking place on a website that the client owns, you have complete control over what you can do.

However, if you truly want your website to have the best possible chance of improving its ranking on Google, do not be persuaded by anyone that on-page SEO is the only thing that should be pursued. The first and very important reason for that results from the way in which Google views the many actions which website owners and SEO experts can take to improve rankings.

Google knows that it is much easier to carry out SEO on-page, and therefore it gives less weight to any optimisations which take place there. Therefore, when its algorithms are calculating a website’s ranking, the influence that a specific metatag or a piece of content on that website has, is going to be much less than any backlinks coming to that website from guest posts on high authority websites.

Part of the reason for that is logic tells us that it is far easier to fix a metatag or write content for your own website than it is to acquire the opportunity to write content for another website owner, especially if their website is well established and it already ranks highly for searches on Google relating to the niche.

What this means is that Slinky do not just take the so-called easy route to SEO and ranking our clients’ websites. Instead, we cover all aspects of SEO, and that includes rolling our sleeves up and doing many of the off-page optimisations that some agencies simply turn their back on, much to the detriment of their clients’ rankings on the search engines. Some of those Off-Page optimisations which Slinky will fulfil, are outlined below.

Read More

Embarking on a Digital Adventure

In the bustling landscape of modern business, diving into social media marketing (SMM) is like setting sail on an ocean of opportunities. For businesses in Perth and beyond, the question isn’t just ‘why’ to use social media marketing, but ‘how’ to effectively harness its power. So, how do you start social media marketing for your business? Let’s embark on this digital adventure together.

Laying the Groundwork: The First Steps

1. Define Your Goals: What do you want to achieve with SMM? Increased brand awareness, more leads, or better customer service? Goals will guide your strategy.
2. Know Your Audience: Understanding who your audience is, what they like, and where they spend their time online is crucial. Tailoring your content to meet their needs can make or break your SMM efforts.
3. Choose the Right Platforms: Not all social media platforms are created equal. Where does your target audience hang out? Facebook, Instagram, LinkedIn, or TikTok?

Client Testimonial: “Really happy with all the work done by Slinky Digital. They are experts in their field of search engine optimisation.” – Chris Moore, Landscape Constructions Australia

Read More

Alright, let’s dive right in. We’re living in a world where everything’s digital. Remember when you could just put a sign outside your clinic and patients would walk in? Well, that’s not the game anymore. Today, folks pull out their phones and search for ‘dentists near me’ before even looking around their own neighborhood.

Why Digital Marketing? Why Now?

Here’s the thing – today’s patients are glued to their screens. They’re looking up “Who’s the best dentist in town?” and if you aren’t popping up there with a shiny website or some raving reviews, you’re missing out big time.

Five Digital Marketing Tricks Every Dentist Should Know:

SEO, but Make It Dental:

So, what’s SEO? Imagine you’re playing hide and seek, but the goal is to be found first. That’s SEO. We’re going to make sure that when someone in your city is frantically searching for a dentist (thanks to a midnight toothache), they find you before anyone else.

Content Marketing – Chatting With Style:

People have tons of questions about dental health. “Why do my gums bleed?” or “Is coffee that bad?” We’ll help you write up some cool stuff that answers these burning questions. Not only will they love you for it, but they’ll also trust you more. Read more about content marketing

Read More

Most Perth business owners know that if they want their website to rank higher in Google, effective digital marketing is necessary.

The problem for most of them is that they do not know enough about digital marketing to create and undertake a proper digital marketing strategy. This is before they even consider the considerable amount of time it will take to plan, research, implement and monitor a professional digital marketing campaign.

For these reasons and more, the sensible approach is to employ a digital marketing company that specialises in all aspects of digital marketing, including SEO and Google Ads marketing. When we say ‘company’, it can often be the case that the company in question is a one-person operation, and with others, it will be an agency with several employees. There are several differences between using either, which we will explore.

Using a Perth digital marketing company that consists of a single individual means you will be dealing with one person who is an expert in digital marketing. They should have experience in ranking websites and will most likely use several tools to conduct the research necessary to create your digital marketing plan. They are often called ‘digital marketing consultants’.

One of the advantages of outsourcing your digital marketing to an individual (or digital marketing consultant) is it is more likely that their fees will be lower than if you employ a larger digital agency with professional staff. This might often be your only option if your budget is extremely limited.

Read More

Assembling a potent digital promotion blueprint is an indispensable facet of any enterprise. With the ascendancy of digital innovation, there is a growing assortment of promotional instruments accessible to trailblazers and organizations. These apparatuses enable ventures to connect with clientele through assorted channels, such as social platforms, electronic mail, online compositions, and search engine refinement. Many can be utilized to ascertain that the digital promotion blueprint is efficacious and triumphant. These vary from content generation, analytical assessments, audience segmentation, and more. By employing the optimal amalgamation of tools and stratagems, enterprises can devise a potent digital promotion blueprint to aid in achieving their objectives.

Pinpoint Consumer Sections

Prior to formulating a promotional blueprint, it is essential to determine your potential clientele. Your target clientele can be discerned by demographic, geographic, and behavioural characteristics. Uncovering who and where they originate from will furnish you with an improved comprehension of their necessities and the most appropriate manner to captivate them. Acquaintance with your clientele will empower you to construct a genuinely efficacious digital promotion blueprint.

Formulate a Proficient Tactic

Possessing a lucid, exhaustive, and well-contemplated tactic is crucial for prosperity. When structuring your blueprint, some pivotal considerations encompass: identifying your target clientele, the channels at your disposal to connect with them, and the nature of content utilized to captivate them. You must also contemplate the resources necessary to actualize this, such as financial allocation, workforce, and the time required. Ensure that you maintain a chronicle of the process to assess it routinely and make modifications as necessary.

Employ Your Digital Apparatuses

It is essential to utilize the appropriate digital apparatuses for your promotional blueprint to function; this should comprise analytical instruments, content administration systems, customer relationship management systems, and social platform tools. Possessing these enables you to gauge the progress of your campaigns and optimize aspects requiring adjustments to attain superior outcomes.  You can also employ them to automate tasks, thereby conserving time and resources.

Scrutinize and Assess Your Outcomes

Upon launching your digital promotion blueprint, it is vital to meticulously monitor and evaluate your outcomes. This empowers you to precisely appraise the effectiveness of your campaigns and make modifications accordingly. Whether you’re observing website visits, advertisement clicks, or alternate metrics, possessing a comprehensive understanding of your audience’s conduct will assist in pinpointing successful aspects and areas requiring enhancement. Regularly consult your analytics to refine your message, adjust your budget, and target novel domains. By consistently monitoring and evaluating your outcomes, you can make well-informed decisions to accomplish your objectives.

Devising a digital promotion blueprint is a crucial endeavour when initiating or expanding an enterprise. Utilizing the proper tools and stratagems, you can develop a blueprint tailored to your business. Contemplate the message you wish to convey, the platforms to employ, and the methods for tracking success. With diligent effort and planning, you can establish an efficacious digital promotion blueprint that will propel you toward your objectives.

One of the most important, and sometimes most difficult tasks you have concerning your dental practice’s website is getting visitors to it. Whether you choose to go the organic route and invest in a highly effective SEO strategy, or you choose to invest in paid advertising such as Google Ads, or even both, you are taking a huge step forward in securing the success of your online marketing.

Having a steady stream of visitors, regardless of what online channel they come from, is highly laudable for any business, including your dental practice. It puts you well ahead of most similar businesses in your sector that do not try or do not know how to maximise the online traffic they acquire.

However, before you celebrate too much about that achievement, we may have to temper it slightly because you might be in the situation that many dental website owners find themselves in, and that is having plenty of website traffic but not seeing any discernible difference or advantage to your business.

In the case of your dental practice, these would manifest themselves as visitors taking action on your website, which could be entering their email address, calling the practice to register, or filling in a form. Whatever the action you wish your website, visitors to take, are they doing so, or is the ratio of action takers to visitors very small?

If it is the latter of those two scenarios, then there is a problem on your website: a lack of conversions. A conversion on your dental practice website is not a sale as it would be on an eCommerce website, but visitors becoming prospects or ultimately registered patients of your dental practice.

Read More