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A common mistake that many website owners make is thinking that improving their SEO ranking is something which can only take place away from their website. They clamour for backlinks and will make plans for a social media onslaught, and while these can help, a more sensible strategy would be to look at ways of improving the SEO on their own doorstep; in other words, their website.

One of the biggest benefits of working on your website to improve its SEO, is you are in full control of what you do. You can select which aspects of your website you want to work on, and in which order you do them.

You can choose the number of resources you want to employ in terms of time, effort, and possibly even funds, should you decide to outsource any of the work.

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If you’re building a new WordPress website then you need to think carefully about the type of content that you’re including and the ways that it’s presented. For example, adding images to your WordPress website is a great way of boosting the user experience, but you need to make sure that they’re well optimized.

Poorly optimized images can result in slow website speeds, a poor SEO score, and a high visitor bounce rate. With this in mind, I decided to put together this list of the best ways to optimize images for your WordPress website.

1. Make Sure Your Images Are Compressed

It’s extremely important to make sure that your images aren’t too large, otherwise they will take up too much server space and will take too long to load. I always recommend compressing your images before you upload them to your WordPress site, because this is simply the easiest option.

On the other hand, there are options if you want to compress images that are already on your website. The best thing to do here is to install an image compression plugin which you can use to optimize all of your picture files.

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