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hierarchy of keywords

The Hierarchy Of Keywords and Why Knowing The Top Two Gives You a Competitive Advantage

Every site owner should know that keywords play a massive part in SEO and are used extensively by Google to assess a website and subsequently rank it. Keywords can be used in multiple places as part of an SEO strategy such as your domain name, your content, anchor text in backlinks, and in meta tags. The question which then arises is ‘Do any of these keyword ‘locations’ carry more weight than the others in the eyes Google?’. The simple answer is ‘Yes’.

In the world of SEO, extensive testing takes place with some consultants having hundreds of websites which they use to test SEO strategies, adjustments, and ranking theories to see which make a positive difference to a website’s ranking. Many changes are subtle and minute such as editing a single meta tag. The accumulation of all this data has concluded that Google places more importance on keywords which appear in certain places than others.

The main principle behind that Google’s thinking on keywords is that the harder it is to use a keyword, then the more importance they will place on it. In other words, they give a higher-ranking score for the places it is most difficult to achieve the use of a keyword.

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free google seo tools

Why You Should Be Using the Free Tools Google Provides

Ask 10 SEO experts what SEO tools they use or recommend, and you will undoubtedly get 10 different answers. No one answer will be right, nor will any be wrong. The truth is that there are lots of tools available, and not one of them can provide you with all the information you might want for SEO purposes.

One thing that is certain; the tools which these consultants might be using will mostly be paid tools. The cost of each tool will range from as little as $10 per month to as high as $1000 per month for agencies who need high capacity and multiple user access for specific tools.

If you’re just getting started or do not like the idea of paying out for these tools, then you need to consider some tools that come from the very source that all these other tools are trying to second guess; Google. They have three tools which can help you with your website SEO, and they don’t cost you a single penny.

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Ensure Business Success With Responsive Web Design

Ensure Business Success With Responsive Web Design

Responsive web design has emerged as the latest technique currently employed by web design professionals to ensure a better customer experience on a company website. With the involvement of technology in providing new and creative approaches to improve the ways of promoting and projecting the offerings of a business online, responsive website design has successfully emerged as an effective means of providing engaging and attractive displays to draw customer attention.

The main features of responsive web design include adapting the design to the various sizes and screen resolutions of desktops and smartphones, providing the customers with a pleasing display. The fluid graphics ensure catchy and sharp images, and the highly sophisticated system program ensures an easy and enjoyable user experience, attracting and retaining a business’s customers to its website.

Companies who have integrated responsive web designs into their business websites enjoy sites with sharp screen resolutions that can easily be viewed on desktops and smartphones. Responsive web design opens up new dimensions and opportunities for businesses to penetrate more prominent and promising target markets online through tablets and mobile phones.

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website makeover for seo

How to Give Your Website an SEO Makeover

There’s been a trend in recent years for ‘makeover’ TV shows giving our cars, our homes, our gardens, and even our pets the full treatment. In this article we are going to emulate those TV shows, by giving your website a makeover to improve its SEO, and in turn boost, its ranking on Google.

There are plenty of differences between giving your website a makeover compared to a house or a car. Firstly, it can be done with the minimum of disruption and in most cases without the website having any downtime. The changes that can be made require little more than spending time logged into your website admin panel and making the updates.

Your website’s SEO makeover can also be done without any expenditure, although you may want to obtain some software or plugins which can assist you. Finally, the time it is going to take for you to carry out most of the SEO makeover can be measured in minutes rather than hours. Your website’s SEO makeover consists of 7 specific tasks.

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Categories SEO
search engine rankings web design

What You Can Change on Your Webpages to Improve Their Search Engine Rankings

A common mistake that many website owners make is thinking that improving their SEO ranking is something which can only take place away from their website. They clamour for backlinks and will make plans for a social media onslaught, and while these can help, a more sensible strategy would be to look at ways of improving the SEO on their own doorstep; in other words, their website.

One of the biggest benefits of working on your website to improve its SEO, is you are in full control of what you do. You can select which aspects of your website you want to work on, and in which order you do them.

You can choose the number of resources you want to employ in terms of time, effort, and possibly even funds, should you decide to outsource any of the work.

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optimising images for wordpress

Top Tips For Optimizing Images On Your WordPress Site

If you’re building a new WordPress website then you need to think carefully about the type of content that you’re including and the ways that it’s presented. For example, adding images to your WordPress website is a great way of boosting the user experience, but you need to make sure that they’re well optimized.

Poorly optimized images can result in slow website speeds, a poor SEO score, and a high visitor bounce rate. With this in mind, I decided to put together this list of the best ways to optimize images for your WordPress website.

  1. Make Sure Your Images Are Compressed

It’s extremely important to make sure that your images aren’t too large, otherwise they will take up too much server space and will take too long to load. I always recommend compressing your images before you upload them to your WordPress site, because this is simply the easiest option.

On the other hand, there are options if you want to compress images that are already on your website. The best thing to do here is to install an image compression plugin which you can use to optimize all of your picture files.

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5 Digital Marketing Strategies Every Dentist Can Use To Grow Their Dental Practice

5 Digital Marketing Strategies Every Dentist Can Use To Grow Their Dental Practice

It is fair to say that the knowledge and skills that dentists have may allow them to work wonders with patients’ teeth and oral health, however, when it comes to marketing their dental practice, their know-how and experience might not be so stellar.

We say that as a compliment to their dental credentials and to make the point that the marketing experts are those who make their living from it, such as those who run and work for digital marketing agencies. However, that does not mean that dentists should not at least have some background knowledge about how to market their dental practice and, specifically what digital marketing strategies they should be focusing on.

With that in mind, we thought it would be useful to highlight five of the most effective online marketing strategies for local businesses to follow, and that is especially so for dentists. They all require varying degrees of time, patience, and to be totally transparent, money. However, all of these can be substantial returns on investment, so let us get started.

#1 – PPC Advertising

For dentists keen to see increased traffic to their website immediately and who are willing to pay for it, the most proven method of doing so is pay-per-click advertising or PPC. PPC advertising allows you to select the relevant keywords you wish your ad to appear for and then bid on them. If your bid is high enough, your ad will appear frequently influenced by the number of competing bids. Be assured that you are in total control of what you spend each day. Read more about Google Ads management

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The Top 3 Digital Marketing Trends Of The Year

The Top 3 Digital Marketing Trends Of The Year

Digital marketers are faced with new challenges every few months as digital marketing keeps evolving as a result of the introduction of new social networks, mobile devices and other technologies. This constant state of evolution leads to creating trends that may work and others that fail miserably. This year like every other, brings with itself its very own trends but only the best ones survive.

The Digital Marketing trends of 2014 however, are a little different from preceding years in light of the major changes made to Facebook’s algorithm and the Twitter IPO. Add to that Google constantly modifies its algorithms, and marketers are always working towards damage control.

Content Refuses to Leave the Throne
At the cost of sounding like a broken record, we will reiterate what everyone else is saying; Content is still the undisputed King. Statistics show that 78% of CMOs believe that the future of digital marketing lies within content. What has been changing in this regard is the kind of content that is being viewed.

Visual content has increased since the previous year and will continue to do so in 2014. It is known to increase engagement by 65%.

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The Blog

The Importance Of Content With SEO

We are not being overdramatic when we say that the importance of content in SEO is greater than just about any other factor that comes into play when trying to rank on search engines, especially on Google. Whilst Google never divulges the intricacies of its ranking algorithms, it has certainly made it clear, both by its public announcements and by the evidence …

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What is the ROI of Digital Marketing for a Business?

In the thriving economic hub of Perth, businesses are always looking for innovative ways to stay ahead of the curve. It’s no secret that digital marketing plays a pivotal role in brand visibility and customer engagement. But one question that often arises is, “What is the ROI (Return on Investment) of digital marketing for a Perth business?” At Slinky Digital …

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How Much Do Digital Marketing Services Cost in Perth?

If you’re a business owner in Perth, you have likely heard of digital marketing. In a rapidly evolving online landscape, staying ahead of the curve is crucial. So, the burning question on everyone’s mind is: “How much do online marketing services cost in Perth?” As the pioneers of website marketing in Western Australia, Slinky Digital Agency is here to demystify …

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What is SEO, and How Can It Help My Perth-Based Business?

Navigating the intricacies of the digital landscape can be daunting, especially when terms like “SEO” start floating around. If you’ve found yourself wondering, “What is SEO, and how can it help my Perth-based business?” you’re in the right place. As leaders in the digital marketing space, Slinky Digital Agency is committed to making the complex simple, offering insights that can …

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Some more of the wonderful clients we have worked with

Blue Print Homes
Herron Todd White
Landscapes WA
Benara Nurseries

Slinky Digital

Building Brands Online
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