search engine rankings web design

What You Can Change on Your Webpages to Improve Their Search Engine Rankings

A common mistake that many website owners make is thinking that improving their SEO ranking is something which can only take place away from their website. They clamour for backlinks and will make plans for a social media onslaught, and while these can help, a more sensible strategy would be to look at ways of improving the SEO on their own doorstep; in other words, their website.

One of the biggest benefits of working on your website to improve its SEO, is you are in full control of what you do. You can select which aspects of your website you want to work on, and in which order you do them.

You can choose the number of resources you want to employ in terms of time, effort, and possibly even funds, should you decide to outsource any of the work.

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optimising images for wordpress

Top Tips For Optimizing Images On Your WordPress Site

If you’re building a new WordPress website then you need to think carefully about the type of content that you’re including and the ways that it’s presented. For example, adding images to your WordPress website is a great way of boosting the user experience, but you need to make sure that they’re well optimized.

Poorly optimized images can result in slow website speeds, a poor SEO score, and a high visitor bounce rate. With this in mind, I decided to put together this list of the best ways to optimize images for your WordPress website.

  1. Make Sure Your Images Are Compressed

It’s extremely important to make sure that your images aren’t too large, otherwise they will take up too much server space and will take too long to load. I always recommend compressing your images before you upload them to your WordPress site, because this is simply the easiest option.

On the other hand, there are options if you want to compress images that are already on your website. The best thing to do here is to install an image compression plugin which you can use to optimize all of your picture files.

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5 Digital Marketing Strategies Every Dentist Can Use To Grow Their Dental Practice

5 Digital Marketing Strategies Every Dentist Can Use To Grow Their Dental Practice

It is fair to say that the knowledge and skills that dentists have may allow them to work wonders with patients’ teeth and oral health, however, when it comes to marketing their dental practice, their know-how and experience might not be so stellar.

We say that as a compliment to their dental credentials and to make the point that the marketing experts are those who make their living from it, such as those who run and work for digital marketing agencies. However, that does not mean that dentists should not at least have some background knowledge about how to market their dental practice and, specifically what digital marketing strategies they should be focusing on.

With that in mind, we thought it would be useful to highlight five of the most effective online marketing strategies for local businesses to follow, and that is especially so for dentists. They all require varying degrees of time, patience, and to be totally transparent, money. However, all of these can be substantial returns on investment, so let us get started.

#1 – PPC Advertising

For dentists keen to see increased traffic to their website immediately and who are willing to pay for it, the most proven method of doing so is pay-per-click advertising or PPC. PPC advertising allows you to select the relevant keywords you wish your ad to appear for and then bid on them. If your bid is high enough, your ad will appear frequently influenced by the number of competing bids. Be assured that you are in total control of what you spend each day. Read more about Google Ads management

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The Top 3 Digital Marketing Trends Of The Year

The Top 3 Digital Marketing Trends Of The Year

Digital marketers are faced with new challenges every few months as digital marketing keeps evolving as a result of the introduction of new social networks, mobile devices and other technologies. This constant state of evolution leads to creating trends that may work and others that fail miserably. This year like every other, brings with itself its very own trends but only the best ones survive.

The Digital Marketing trends of 2014 however, are a little different from preceding years in light of the major changes made to Facebook’s algorithm and the Twitter IPO. Add to that Google constantly modifies its algorithms, and marketers are always working towards damage control.

Content Refuses to Leave the Throne
At the cost of sounding like a broken record, we will reiterate what everyone else is saying; Content is still the undisputed King. Statistics show that 78% of CMOs believe that the future of digital marketing lies within content. What has been changing in this regard is the kind of content that is being viewed.

Visual content has increased since the previous year and will continue to do so in 2014. It is known to increase engagement by 65%.

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The Blog

What is the ROI of Digital Marketing for a Business?

In the thriving economic hub of Perth, businesses are always looking for innovative ways to stay ahead of the curve. It’s no secret that digital marketing plays a pivotal role in brand visibility and customer engagement. But one question that often arises is, “What is the ROI (Return on Investment) of digital marketing for a Perth business?” At Slinky Digital …

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How Much Do Digital Marketing Services Cost in Perth?

If you’re a business owner in Perth, you have likely heard of digital marketing. In a rapidly evolving online landscape, staying ahead of the curve is crucial. So, the burning question on everyone’s mind is: “How much do online marketing services cost in Perth?” As the pioneers of website marketing in Western Australia, Slinky Digital Agency is here to demystify …

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What is SEO, and How Can It Help My Perth-Based Business?

Navigating the intricacies of the digital landscape can be daunting, especially when terms like “SEO” start floating around. If you’ve found yourself wondering, “What is SEO, and how can it help my Perth-based business?” you’re in the right place. As leaders in the digital marketing space, Slinky Digital Agency is committed to making the complex simple, offering insights that can …

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10 Strategies For 2023 That Can Positively Impact Your Digital Marketing Campaigns

There are lots of industries where changes happen at a relatively slow pace, with criminal law being one example and others where something new occurs almost every week, and in that latter group, we have to include digital marketing. When you consider that online marketing did not exist as a concept a mere thirty years ago, yet today it is …

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Some more of the wonderful clients we have worked with

Blue Print Homes
Herron Todd White
Landscapes WA
Benara Nurseries

Slinky Digital

Building Brands Online
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