It is fair to say that the knowledge and skills that dentists have may allow them to work wonders with patients’ teeth and oral health, however, when it comes to marketing their dental practice, their know-how and experience might not be so stellar.
We say that as a compliment to their dental credentials and to make the point that the marketing experts are those who make their living from it, such as those who run and work for digital marketing agencies. However, that does not mean that dentists should not at least have some background knowledge about how to market their dental practice and, specifically what digital marketing strategies they should be focusing on.
With that in mind, we thought it would be useful to highlight five of the most effective online marketing strategies for local businesses to follow, and that is especially so for dentists. They all require varying degrees of time, patience, and to be totally transparent, money. However, all of these can be substantial returns on investment, so let us get started.
#1 – PPC Advertising
For dentists keen to see increased traffic to their website immediately and who are willing to pay for it, the most proven method of doing so is pay-per-click advertising or PPC. PPC advertising allows you to select the relevant keywords you wish your ad to appear for and then bid on them. If your bid is high enough, your ad will appear frequently influenced by the number of competing bids. Be assured that you are in total control of what you spend each day. Read more about Google Ads management