What You Can Change on Your Webpages to Improve Their Search Engine Rankings

15 August 202312 October 2015 by Slinky Digital Agency

A common mistake that many website owners make is thinking that improving their SEO ranking is something which can only take place away from their website. They clamour for backlinks and will make plans for a social media onslaught, and while these can help, a more sensible strategy would be to look at ways of improving the SEO on their own doorstep; in other words, their website.

One of the biggest benefits of working on your website to improve its SEO, is you are in full control of what you do. You can select which aspects of your website you want to work on, and in which order you do them.

You can choose the number of resources you want to employ in terms of time, effort, and possibly even funds, should you decide to outsource any of the work.

Top Tips For Optimizing Images On Your WordPress Site

15 August 20238 February 2015 by Slinky Digital Agency

If you’re building a new WordPress website then you need to think carefully about the type of content that you’re including and the ways that it’s presented. For example, adding images to your WordPress website is a great way of boosting the user experience, but you need to make sure that they’re well optimized.

Poorly optimized images can result in slow website speeds, a poor SEO score, and a high visitor bounce rate. With this in mind, I decided to put together this list of the best ways to optimize images for your WordPress website.

Make Sure Your Images Are Compressed

It’s extremely important to make sure that your images aren’t too large, otherwise they will take up too much server space and will take too long to load. I always recommend compressing your images before you upload them to your WordPress site, because this is simply the easiest option.

On the other hand, there are options if you want to compress images that are already on your website. The best thing to do here is to install an image compression plugin which you can use to optimize all of your picture files.

5 Digital Marketing Strategies Every Dentist Can Use To Grow Their Dental Practice

16 August 202316 October 2014 by Slinky Digital Agency

It is fair to say that the knowledge and skills that dentists have may allow them to work wonders with patients’ teeth and oral health, however, when it comes to marketing their dental practice, their know-how and experience might not be so stellar.

We say that as a compliment to their dental credentials and to make the point that the marketing experts are those who make their living from it, such as those who run and work for digital marketing agencies. However, that does not mean that dentists should not at least have some background knowledge about how to market their dental practice and, specifically what digital marketing strategies they should be focusing on.

With that in mind, we thought it would be useful to highlight five of the most effective online marketing strategies for local businesses to follow, and that is especially so for dentists. They all require varying degrees of time, patience, and to be totally transparent, money. However, all of these can be substantial returns on investment, so let us get started.

#1 – PPC Advertising

For dentists keen to see increased traffic to their website immediately and who are willing to pay for it, the most proven method of doing so is pay-per-click advertising or PPC. PPC advertising allows you to select the relevant keywords you wish your ad to appear for and then bid on them. If your bid is high enough, your ad will appear frequently influenced by the number of competing bids. Be assured that you are in total control of what you spend each day. Read more about Google Ads management

The Top 3 Digital Marketing Trends Of The Year

15 August 202311 March 2014 by Slinky Digital Agency

Digital marketers are faced with new challenges every few months as digital marketing keeps evolving as a result of the introduction of new social networks, mobile devices and other technologies. This constant state of evolution leads to creating trends that may work and others that fail miserably. This year like every other, brings with itself its very own trends but only the best ones survive.

The Digital Marketing trends of 2014 however, are a little different from preceding years in light of the major changes made to Facebook’s algorithm and the Twitter IPO. Add to that Google constantly modifies its algorithms, and marketers are always working towards damage control.

Content Refuses to Leave the Throne
At the cost of sounding like a broken record, we will reiterate what everyone else is saying; Content is still the undisputed King. Statistics show that 78% of CMOs believe that the future of digital marketing lies within content. What has been changing in this regard is the kind of content that is being viewed.

Visual content has increased since the previous year and will continue to do so in 2014. It is known to increase engagement by 65%.