An essential part of any effective SEO strategy should be the building of backlinks to your website. Google sees backlinks as a measure of the importance and relevance of a site, and therefore if backlinking is done correctly it can produce significant improvements in the ranking of your website in Google’s search results.
There are multiple ways to build backlinks, although not all of them are recommended. Many so-called blackhat techniques may work in the short term, but they risk having your site delisted from search results if you get caught. For this reason, you should only ever consider using methods that are perfectly legitimate.
The first method is to use the SEO tool ‘AHREFS’ or a Google Chrome extension called ‘Check My Links’ to discover broken links on other websites. You should try those within your specific niche and more generic websites that have at least some relevance to your business. Ideally, you want sites that have resource pages or links pages, but this is not essential.
When you find a broken link, contact the website owner, and advise them that they have a broken link. Explain that broken links can have a huge negative impact on their website rankings and offer them a quick and easy way to fix it.
They might expect that you are going to ask for a fee, but instead you ask if they would mind changing the broken link to a link to your website. The worst that can happen is that they say no, but for everyone that says yes, you have added another backlink to your website.
All the websites that you can get links from will pass on a lot of authority to your website, and if you continue this process, the authority and the ranking of your website, can only improve.