Case Studies


SEO Case Study for Landscapes WA

Client: Landscapes WA

Industry: Landscaping
Location: Perth, Western Australia

Landscapes WA is a multi-disciplinary residential and commercial landscape company and are without doubt, Perth’s premier landscaper.

Established in 2005 it has succeeded in being the preferred landscaper for a number of project and luxury home builders throughout Western Australia.

“We don’t know anything about SEO. We don’t want to know anything about SEO. We just want our phone to ring – a lot!”
  • History

    We commenced working with Landscapes WA back in August 2009. We designed and built them their first website from the ground up using the best SEO guidelines. Currently their website is their 3rd version – being updated every couple of years to keep up with the latest design and performance trends.

  • The Challenge

    To attract new clients looking for landscape construction, design and general landscaping services in Perth WA.

  • The Solution

    Landscapes WA - Digital Marketing & SEO ClientA long term, expert SEO campaign (now in it’s 10th year). This work includes competition research, keyword usage strategy, navigation and file structuring, page loading optimisation and authority link building strategy.

  • The Results

    A dominance of the organic search results for all their keywords over the last decade, resulting in consistent sales enquiries that have lead to the dramatic growth of the company to the position of market leader.

    Over the last 10 years we had increased their overall website visitors by 513% and increased their total organic visitors by 814%. Their monthly organic enquiries have often gone way past triple figures. Those are the kind of numbers that completely transform businesses.

” The website you guys designed, built and carefully optimised has been brilliant for our business. We get so much work from it. We really appreciate the service you guys provide! ”
Nic Russell, Director / Landscapes W.A

SEO Case Study for Culshaw Miller Legal Group

Client: Culshaw Miller Legal Group

Industry: Legal Services
Location: Perth, Adelaide & Melbourne Australia

Culshaw Miller is part of the Hunt & Hunt Legal Group in Australia and is a leading family and commercial law firm. Lead by Chief Executive Officer Jeremy Culshaw with over 25 years experience practicing in family law, he is an Accredited Family Law Specialist.

Starting from an office in Northbridge Perth, Culshaw Miller is now situated in St Georges Terrace, Perth and Hindmarsh Square, Adelaide along with a partner office in Melbourne.

  • History

    We were first engaged by Shann Law in 2010 and then by Culshaw Miller in 2012 following the merger of Marks & Sands and Shann Law to form Culshaw Miller Legal Group Pty Ltd.

  • The Challenge

    Back in 2010, like most of their competitors they had very little search engine exposure. Our aim was to help our client gain long-term, cost-effective organic traffic via for their main website, and then over the years increasingly to their other group websites as well.

  • The Solution

    Culshaw Miller Legal Group : Digital Marketing & SEO Client Our web design company, Slinky Web Design have developed several websites over the years for their main business along with several for their affiliated companies, such as, and Website development was followed up with competitor analysis, internal and external link building strategies, which included blogging, citation building and other on-going strategies.

  • The Results

    Culshaw Miller have dominated the organic search engine rankings for the majority of their keyword groups in the ultra-competitive area of Australian legal services. Without divulging our clients exact results, their websites get many, many thousands of organic visitors per month across the cities they are located in. Culshaw Miller continue to be a highly valued client of ours.

SEO Case Study on FenceWright

Client: FenceWright

Industry: Security Fencing
Location: Perth & Brisbane, Australia

FenceWright was established in 2010 and quickly became one of Australia’s premier security fencing companies with offices in Perth and Brisbane.

FenceWright : Digital Marketing & SEO Client

  • History

    We were first engaged by FenceWright in 2012.

  • The Challenge

    FenceWright was unsatisfied with its search engine positions and overall website traffic volume.

  • The Solution

    We completed a new website for the client using the best SEO structure for URL’s and on-page optimisation. We targeted both local and regional locations that were relevant to their business. We also commenced a Google AdWords campaign to run in tandem with the SEO campaign which included competition research, keyword strategy, navigation restructuring, conversion rate optimisation, internal and external link building strategy.

  • The Results

     Within 16 months we had increased their total organic visitors by 150%. At this point we ceased the AdWords campaign as the new traffic being generated via the SEO campaign was sufficient to grow the business according to their business goals.

SEO Case Study on Rolling Stone Landscapes

Client: Rolling Stone Landscapes

Industry: Landscape Construction, Landscape Design
Location: Sydney, NSW

Rolling Stone Landscapes are multi-award winning landscapers with an experienced team offering design and construction services. They are without doubt one of Australia’s premier landscaping companies. One look at their portfolio will confirm this. In 2005 they were awarded ‘NSW Landscape Construction of the Year’ along with ‘Australian Residential Landscaper of the Year’ in 2006, making the company the highest awarded residential landscape company in Australia.

They have designed and built multiple award winning gardens, with seven gold medal show gardens including the Chelsea Flower Show in London.

  • History

    We were first engaged by Rolling Stone Landscapes in 2013.

  • The Challenge

    The first thing that surprised us was how Australia’s leading landscaping company could have such an ordinary website that was producing only a very small amount of enquiries. The company was built on its stellar reputation and received a steady flow of work via its media coverage, but received very little by way of prospective clients searching on Google for ‘landscape designers’ etc.

  • The Solution

    Rolling Stone Landscapes : Digital Marketing & SEO ClientWe completed a new website design which showcased their remarkable projects. We set the site up with the best SEO structure for the URL’s and completed the very extensive on-page optimisation part of the SEO campaign. This was followed by a link building campaign.

  • The Results

    Within 10 months we had increased their total organic visitors by 165% while their total website visitors were increased by 90%.

SEO Case Study on Blue Print Homes

Client: Blue Print Homes

Industry: Home Builder
Location: Perth, Western Australia

Blue Print Homes is a multi-award winning home builder and one of the leading new home builders in Perth. They build a wide range of new homes to suit every budget and lifestyle.

Blue Print Homes : Digital Marketing & SEO Client

  • History

    We were first engaged by Blue Print Homes in early 2010.

  • The Challenge

    Blue Print Homes was unsatisfied with its search engine positions and overall website traffic volume. Search engine positioning in the competitive world of project home building in Perth was proving to be a high hurdle. The home builder niche is highly competitive from an SEO perspective with many professional SEO companies competing to generate leads for their clients.

  • The Solution

    New web design from the ground up using our proven SEO guidelines for URL hierarchies and on-page optimisation targeting relevant keywords and keyword phrases. This was followed by an extensive link building program.

  • The Results

    Within 20 months we had increased their overall website visitors by 102% and their total organic visitors by 207%. Their Google organic traffic was increased by 194%.

    This was done by targeting high traffic, relevant keyword groups and locations including ‘House and Land Packages’ and ‘Home Builders Perth’ etc

SEO Case Study on Land Surveys

Client: Land Surveys

Industry: Surveying Services
Location: Australia Wide

Land Surveys was established in 1997 and has expanded to locations across Australia and Internationally. With more than 260 professional surveyors and staff, they provide a full range of surveying services.

Land Surveys : Digital Marketing & SEO Client

  • History

    We were first engaged by Land Surveys in 2009.

  • The Challenge

    To attract new clients looking for land surveyors in their target locations and increase Land Surveys’ authority in their industry.

  • The Solution

    We aimed to get an increase in high-intent keywords and an improved presence on search with competitive keywords and keyword phrases that are most relevant for their target market by developing a ranking strategy to increase general, construction and engineering surveying related keywords.

  • The Results

    Within 12 months we had increased their total organic visitors by 231%.

Some more of the wonderful clients we have worked with

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