local seo

How to Use Content to Improve Your Local SEO Ranking

Although many businesses have an online presence, and in theory, could have visitors to their website from anywhere in the world, most are only targeting an audience and customers in their local area. This is why having an SEO strategy for local rankings, rather than a global one, is so important. Countless time, energy and money are wasted by webmasters trying to get their website ranked for search terms and keywords which are generic. For example, they might try to target a term like ‘landscape gardener’ and so are competing with just about every other landscape gardener in the world and they wonder why they can’t rank for it. Instead if they focused on ranking for ‘landscape gardener in Anytown’, with Anytown being the neighbourhoods, towns or city they operate in, they would have far greater success. Not only that, this is where their customers live, so even if they could rank worldwide, a customer in London is hardly going to employ a landscape gardener based in Adelaide. (more…)

Keywords for seo

Using Keywords Within Your Website Content to Help SEO

You may already be aware that having keywords in your website content can help your SEO, but what is even more important is that the content is used in the right way, and in the right places. It is not enough to simply insert keywords anywhere, and worse, doing so excessively can damage your rankings, as Google consider this to be ‘keyword stuffing‘, which is a big red flag to them. You need to get the balance right though, as what you don’t want to do is go too far the other way and have little or no keywords in your website content. While Google is very much against practices like keyword stuffing, they do need and want you to use keywords. They are an important factor in helping Google identify what subject a website is about, and thus allows them to make their search engine results more relevant. (more…)

search engine rankings web design

What You Can Change on Your Webpages to Improve Their Search Engine Rankings

A common mistake that many website owners make is thinking that improving their SEO ranking is something which can only take place away from their website. They clamour for backlinks and will make plans for a social media onslaught, and while these can help, a more sensible strategy would be to look at ways of improving the SEO on their own doorstep; in other words, their website. One of the biggest benefits of working on your website to improve its SEO, is you are in full control of what you do. You can select which aspects of your website you want to work on, and in which order you do them. You can choose the number of resources you want to employ in terms of time, effort, and possibly even funds, should you decide to outsource any of the work. (more…)