Digital marketers are faced with new challenges every few months as digital marketing keeps evolving as a result of the introduction of new social networks, mobile devices and other technologies. This constant state of evolution leads to creating trends that may work and others that fail miserably. This year like every other, brings with itself its very own trends but only the best ones survive.
The Digital Marketing trends of 2014 however, are a little different from preceding years in light of the major changes made to Facebook’s algorithm and the Twitter IPO. Add to that Google constantly modifies its algorithms, and marketers are always working towards damage control.
Content Refuses to Leave the Throne
At the cost of sounding like a broken record, we will reiterate what everyone else is saying; Content is still the undisputed King. Statistics show that 78% of CMOs believe that the future of digital marketing lies within content. What has been changing in this regard is the kind of content that is being viewed.
Visual content has increased since the previous year and will continue to do so in 2014. It is known to increase engagement by 65%.