Digital Marketing

In the thriving economic hub of Perth, businesses are always looking for innovative ways to stay ahead of the curve. It’s no secret that digital marketing plays a pivotal role in brand visibility and customer engagement. But one question that often arises is, “What is the ROI (Return on Investment) of digital marketing for a Perth business?” At Slinky Digital Agency, we’re here to demystify this critical aspect of business investment.

What Exactly is ROI?

Return on Investment (ROI) is a performance metric used to evaluate the efficiency of an investment. In the context of digital marketing, it helps you quantify how much revenue your marketing efforts are generating relative to their cost. Simply put, ROI gives you a clear idea of what you’re getting back for every dollar spent on digital marketing.

From Rand Fishkin: “The best way to sell something—don’t sell anything. Earn the awareness, respect, and trust of those who might buy.”

Why ROI is the Magic Number

Measuring ROI goes beyond mere number-crunching; it provides actionable insights into what’s working and what’s not. This clarity enables you to allocate resources more effectively, thereby maximizing profits and minimizing wastage.

“Really pleased with Slinky Digital, helping my brand grow online with their Digital Marketing. Excellent team, and their Search Engine Optimisation work is second to none. My favourite digital marketing agency to work with!”
— Jess Howller

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If you’re a business owner in Perth, you have likely heard of digital marketing.

In a rapidly evolving online landscape, staying ahead of the curve is crucial. So, the burning question on everyone’s mind is: “How much do online marketing services cost in Perth?” As the pioneers of website marketing in Western Australia, Slinky Digital Agency is here to demystify the costs associated with taking your business to the next level online.

As Seth Godin says: “Marketing is no longer about the stuff that you make, but about the stories you tell.”

An Investment, Not an Expense

At Slinky Digital, we view web marketing as an investment in your brand’s future. We understand that each business has unique needs, goals, and budget constraints, which is why we specialize in crafting tailor-made digital marketing solutions that fit your pocket.

Our core services range from SEO and Google ads campaigns to social media marketing and digital design. The investment varies based on the scope, scale, and strategy your business requires.

Talk to our friendly team of experts today on (08) 6102 8944.

Testimonials Speak Louder Than Words

Don’t just take our word for it. Our satisfied clients are our best advocates:

“Slinky Digital have been doing all my online marketing / SEO work from my first ever website. They are very professional and have achieved excellent results for my reticulation business and my landscaping company. I would highly recommend Peter and his team. Thanks.”
— Eugenia Ietto

“Very professional. Great results. We continue to use the services of this company. They have always shown the utmost professionalism when working with us. We will continue to recommend them. Thank you.”
— Heather MacKenzie

“Slinky Digital Agency is top-tier when it comes to digital marketing. Peter Brittain and his team are innovative, proactive, and always deliver on their promises. They’ve helped our business reach new heights online. Thank you.”
— Christina Roberts

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There are lots of industries where changes happen at a relatively slow pace, with criminal law being one example and others where something new occurs almost every week, and in that latter group, we have to include digital marketing.

When you consider that online marketing did not exist as a concept a mere thirty years ago, yet today it is a multi-billion dollar industry that employs hundreds of thousands and is used by almost every business you could name, from the largest multi-national giant corporation to the one-person dog groomer possibly working just a few streets from where you are reading this.

A further point we must make is that digital marketing is experienced by everyone who goes online, whether via their mobile device or home computer. Given that the number of online transactions increases every year, you can be certain that every hour of every day, digital marketers and digital agencies are exploring new ways to expand the range of techniques and strategies used for marketing online.

This means there are numerous digital marketing trends, some of which arrive and remain a mainstay and others that are no more than a short-lived phenomenon. Accordingly, trying to keep up to date with these digital marketing trends can be difficult, so to help make that task easier for you, here are ten trending digital marketing strategies that can significantly enhance your online marketing campaigns in 2023.

Increasing The Use Of Influencers

Online influencers are those individuals who have an audience who listen to and act upon the content they produce. They do not have to be famous celebrities, in fact, there is an argument that it is better if they are not. Instead, enrolling someone who is respected and carries some authority within your niche is the best option. Using them as part of your digital marketing increases your business’s credibility amongst your target audience.

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There are several reasons why a business will instigate a digital marketing campaign, such as increasing brand awareness, building an email subscriber list, and launching a new product or service. However, most of them aim to gain sales for the business and thus increase its revenue and profitability.

These sales can be gained immediately with a digital marketing campaign designed to take potential customers directly to a sales or checkout page and for them to make a purchase. Alternatively, a digital campaign might not result in a purchase immediately but instead seek to gain potential clients and take them through a sales funnel. This is often more applicable to services and high-ticket products.

Whatever the path a prospect takes as a result of a digital marketing campaign, within that campaign, one or more techniques and strategies are employed. Some of these will be tried and tested marketing and online tactics that are evergreen. However, there will also be some that are more recent and part of the latest trends in digital marketing. Here are seven trends currently popular among digital marketers in boosting sales for their clients.

Personalisation

Using their name is one of the best techniques to build rapport with anyone. Email marketers believe getting a subscriber’s name is as important as getting their email address. When subscribers see their name in the subject lines and opening lines, they are likelier to open and read the email.

All of this points to increased digital marketing efforts to create more personalised campaigns for target audiences. This can include tailoring content to audience interests, publishing information applicable to their location, and allowing the audience to select options that will make the content they see and consume more specific to their likes and interests.

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We have outlined our core beliefs in terms of our approach to meeting the goals our clients set for us and gone into some of the specific steps which will ensure that we can achieve that, so let us bring it all together and let you see the roadmap Slinky will follow if you become one of our clients.

Whilst some of this does follow sequentially in terms of timing, there is going to be some overlap, with some of the specific tasks being ones that we will be fulfilling throughout the process, whilst others will be one-off actions. Regardless of where any part of it fits in, it is important to realise that it is the combination of each component part that is key to our SEO succeeding, thus generating the improving search engine rankings you seek for your website.

Initial Website/SEO Audit: The first, and extremely important task, is for us to comprehensively review your website’s current status with respect to its rankings which may have been previously implemented. Knowing where your website currently stands organically, it allows us to identify those areas which need the most attention and those that might be well optimised as they are currently and to then plan our overall strategy for fulfilling your SEO.

Researching Keywords: As you may have gathered already, much of SEO is based on the words people use when they are entering a search on Google. Knowing what these keywords and keyphrases are then allows us to plan for all the other optimisation that we are going to undertake so that they target the most important and relevant search terms, whether that be on your website or off-site, with the anchor text on backlinks, for example.

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One of the key principles of digital marketing, and indeed any kind of marketing, is that, for a campaign to have any chance of success you must know the audience that you are targeting. The greatest ad copy, most exceptional products and services, or lowest discounted prices will be for nothing if the marketing messages are not being seen by those most likely to need or want what is being promoted.

This is why so much time and effort is spent by marketers researching what specific audiences react positively to, especially when it comes to marketing messages. One of the ways this is done is to compartmentalise sections of the population by age. This goes a stage further by giving each of the age groups a title. Here are how those groups are most usually labelled and their respective years of birth.

• 1928 – 1945: Silent Generation
• 1946 – 1964: Baby Boomers
• 1965 – 1980: Generation X
• 1981 – 1996: Millennials
• 1997 – 2012: Generation Z
• Early 2010s – Early 2020s: Generation Alpha

The group which is currently attracting a lot of attention from businesses of all kinds is Generation Z. These are individuals who were born in the final years of the 20th century and the first decade or so of the 21st century, and there are key reasons why this group is receiving so much focus.

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Most Perth business owners know that if they want their website to rank higher in Google, effective digital marketing is necessary.

The problem for most of them is that they do not know enough about digital marketing to create and undertake a proper digital marketing strategy. This is before they even consider the considerable amount of time it will take to plan, research, implement and monitor a professional digital marketing campaign.

For these reasons and more, the sensible approach is to employ a digital marketing company that specialises in all aspects of digital marketing, including SEO and Google Ads marketing. When we say ‘company’, it can often be the case that the company in question is a one-person operation, and with others, it will be an agency with several employees. There are several differences between using either, which we will explore.

Using a Perth digital marketing company that consists of a single individual means you will be dealing with one person who is an expert in digital marketing. They should have experience in ranking websites and will most likely use several tools to conduct the research necessary to create your digital marketing plan. They are often called ‘digital marketing consultants’.

One of the advantages of outsourcing your digital marketing to an individual (or digital marketing consultant) is it is more likely that their fees will be lower than if you employ a larger digital agency with professional staff. This might often be your only option if your budget is extremely limited.

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