Dental clinic digital marketing

4 Lead Generation Strategies Dental Clinics Should Employ

Those who own or who manage a dental clinic know that the success of the company will ultimately come down to one thing, and that is the number of clients that you can successfully service. Obviously, having excellent, high-quality services to sell is vitally important, but as you may well know, sadly there are many dental clinics that fall by the wayside. The issue is they cannot see enough clients to be profitable, and the causes of that are likely to be lack of client streamlining, poor marketing, and a lack of prospects and leads. So, once any client streamlining is worked through you can focus on client leads. If a lack of leads is an issue, the obvious solution is to generate more leads, so we are going to look at four highly effective ways that dental clinics can generate leads from their online marketing, but before we do, there is one thing we need to discuss, and that is what you define as a lead. What Is A Lead? If you ask 10 different sales and marketing experts to define a lead, you can expect to hear 10 different answers. Some might say the second you have any kind of contact with someone online, no matter how fleeting, then they are a lead. At the other end of the scale, you might get the answer that a lead is someone who is almost at the end of the sales process, and within one step of buying. To be honest, as every business niche and individual company, including dental, will have different marketing and sales funnels, there really is no right or wrong answer. If you determine that someone who follows you on Twitter is a lead, then so be it. Alternatively, if you define a lead as a prospect who requests a price list from you, then we are not going to disagree. (more…)

3d illustration

5 Tips For Creating A Modern Website In 2019

Following modern web design trends is a great way to keep your website looking fresh and interesting in a rapidly evolving digital world. Every year we see new technology and new design trends become more popular. With this in mind, I’ve done extensive research to come up with a list of the top modern website design features of 2019. From this list, I’ve put together a list of my top five tips for building a modern website in 2019. These include:

  1. Consider Using 3D Illustrations
Although 3D illustration isn’t a technique that we often associate with the internet and web design, it actually works very well. Ever improving design technology means that it’s easier than ever to build attractive 3D designs, and it’s something I’d recommend considering for your website. Essentially, 3D illustrations add a sense of depth and realism to graphic elements. They are often more attractive than traditional 2D designs, which improves the overall user experience and will basically help boost your website’s popularity and drive more traffic. (more…)

wordpress web hosting

Choosing A WordPress Hosting Provider

If you’re thinking about building a new WordPress website, you need to make sure that you start with the basics. One of the most important things to do is to choose a reliable web hosting provider, on whose servers you will store your website and all of its files. Unfortunately, choosing a hosting provider can be hard, particularly if you don’t really know what you’re looking for. There are literally hundreds of different choices out there, which can be overwhelming. To help you make your choice, I’ve put together a short list of the most important things to consider when you’re choosing a WordPress hosting provider. They include: How Big You Expect Your Website To Be If you’re planning on building a larger website with high traffic and a lot of content, then you need to make sure that you’re using a hosting provider that can keep up. In this case, cheap shared hosting won’t be enough, as the servers that you’re paying for simply won’t have enough resources to keep up with your site’s demands. On the other hand, if you’re just building a small site that you don’t expect to get a lot of traffic, then cheap shared hosting should be more than enough. (more…)

domain names for seo

What Google Looks for In A Domain Name

One of the SEO factors that many website owners are confused about is whether their domain name helps or hinders them in trying to rank higher in Google’s rankings. One of the primary reasons for that confusion is the conflicting advice that gets written about domain names and how big a part they play in SEO. There are several attributes that a domain name has which all contribute in varying degrees to how much it helps a website’s ranking. Some of these have a bigger impact than others, plus you also need to remember that just having an optimised domain name is no use if you have ignored all the other SEO factors. (more…)

hierarchy of keywords

The Hierarchy Of Keywords and Why Knowing The Top Two Gives You a Competitive Advantage

Every site owner should know that keywords play a massive part in SEO and are used extensively by Google to assess a website and subsequently rank it. Keywords can be used in multiple places as part of an SEO strategy such as your domain name, your content, anchor text in backlinks, and in meta tags. The question which then arises is ‘Do any of these keyword ‘locations’ carry more weight than the others in the eyes Google?’. The simple answer is ‘Yes’. In the world of SEO, extensive testing takes place with some consultants having hundreds of websites which they use to test SEO strategies, adjustments, and ranking theories to see which make a positive difference to a website’s ranking. Many changes are subtle and minute such as editing a single meta tag. The accumulation of all this data has concluded that Google places more importance on keywords which appear in certain places than others. The main principle behind that Google’s thinking on keywords is that the harder it is to use a keyword, then the more importance they will place on it. In other words, they give a higher-ranking score for the places it is most difficult to achieve the use of a keyword. (more…)