In the thriving economic hub of Perth, businesses are always looking for innovative ways to stay ahead of the curve. It’s no secret that digital marketing plays a pivotal role in brand visibility and customer engagement. But one question that often arises is, “What is the ROI (Return on Investment) of digital marketing for a Perth business?” At Slinky Digital Agency, we’re here to demystify this critical aspect of business investment.
What Exactly is ROI?
Return on Investment (ROI) is a performance metric used to evaluate the efficiency of an investment. In the context of digital marketing, it helps you quantify how much revenue your marketing efforts are generating relative to their cost. Simply put, ROI gives you a clear idea of what you’re getting back for every dollar spent on digital marketing.
From Rand Fishkin: “The best way to sell something—don’t sell anything. Earn the awareness, respect, and trust of those who might buy.”
Why ROI is the Magic Number
Measuring ROI goes beyond mere number-crunching; it provides actionable insights into what’s working and what’s not. This clarity enables you to allocate resources more effectively, thereby maximizing profits and minimizing wastage.
“Really pleased with Slinky Digital, helping my brand grow online with their Digital Marketing. Excellent team, and their Search Engine Optimisation work is second to none. My favourite digital marketing agency to work with!”
— Jess Howller