Those who own or who manage a dental clinic know that the success of the company will ultimately come down to one thing, and that is the number of clients that you can successfully service. Obviously, having excellent, high-quality services to sell is vitally important, but as you may well know, sadly there are many dental clinics that fall by the wayside. The issue is they cannot see enough clients to be profitable, and the causes of that are likely to be lack of client streamlining, poor marketing, and a lack of prospects and leads. So, once any client streamlining is worked through you can focus on client leads. If a lack of leads is an issue, the obvious solution is to generate more leads, so we are going to look at four highly effective ways that dental clinics can generate leads from their online marketing, but before we do, there is one thing we need to discuss, and that is what you define as a lead. What Is A Lead? If you ask 10 different sales and marketing experts to define a lead, you can expect to hear 10 different answers. Some might say the second you have any kind of contact with someone online, no matter how fleeting, then they are a lead. At the other end of the scale, you might get the answer that a lead is someone who is almost at the end of the sales process, and within one step of buying. To be honest, as every business niche and individual company, including dental, will have different marketing and sales funnels, there really is no right or wrong answer. If you determine that someone who follows you on Twitter is a lead, then so be it. Alternatively, if you define a lead as a prospect who requests a price list from you, then we are not going to disagree. (more…)
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