3 Reasons Why Your Google Ads Campaign Is Failing

3 Reasons Why Your Google Ads Campaign Is Failing

Google Ads is one of the most effective ways to drive high-quality targeted traffic to a website, so if that is the case, why do so many businesses fail to make it work for them? Some of the more basic reasons for this can be attributed to factors like insufficient budget or trying to operate within a highly saturated market.There are other reasons which can cause a campaign to fail, that are more attributable to the specific elements of how Google Ads work. We are going to look at three of the most important because if you get one or more of these wrong, your Google Ads campaign is almost certain to fail.Poorly Designed Landing PageThis is certainly one of the most common reasons for a Google Ads campaign to fail. Despite good keyword research, excellently written ads, and clever bidding, if, when the traffic these generate are sent to a landing page that won't convert, your efforts, and your ad budget, are simply wasted.We'd have to write a dozen pages to properly explain what it takes to make a good landing page, but some of the basics include relevant content, a clear call to action, attractive imagers, and trust signals. If website design isn't your thing then outsource to a website development company that not only can redesign your landing page, but they can also make it convert too.(more…)

3 Reasons Why Your Business Should Use Google Ads

3 Reasons Why Your Business Should Use Google Ads

When it comes to online paid advertising the clear number one platform in terms of revenue is Google Ads.  It generates a comparable amount of revenue to the second and third and fourth-placed platforms combined. When you consider that these just happen to be Facebook, Alibaba, and Amazon, it is an even more remarkable feat.The fact that it is the top online advertising platform does not necessarily mean that Google Ads should be chosen just for that reason although it is certainly a signal that it produces results if businesses invest so much of their ad spend into it. There are more reasons which will resonate more with what business owners which to achieve.Highly Targeted AdvertisingWith most media advertising the targeting is very broad. Even having an ad in a niche magazine about pets is going to be shown to pet owners of all kinds, which isn't a great help if you are trying to sell a dog training course. It is being seen by owners of cats, birds, fish, and reptiles. Even many dog owners aren't going to be that interested if they've already got a well-behaved dog.Compare that to Google Ads where you can set up ads for specific search terms like 'dog training course’ and write the ad copy so it speaks directly to someone who is looking for a course to help them train their dog. Now apply this principle to the products and services you wish to sell, and you will see that you can use Google Ads to finely tune your campaign to be as specific as you wish in order to target the correct customers.(more…)

How To Choose The Right Google Ads Management Company

How To Choose The Right Google Ads Management Company

If you’ve already made the decision to use Google Ads to help promote your business, then you join millions of other businesses that have already done so. Further, you may also have decided that you want the campaign to be managed by a Google Ads management company, rather than trying to do it in-house, or by yourself. This then begs the question 'How do I choose the right Google Ads management company?', so we are going to help you to answer it.In truth, there are many approaches to this, however the tried and tested one is to measure any Google Ads management company you are considering against several key elements in terms of how they operate, and the results they can potentially achieve.The first is to assess the experience they have, and specifically their track record. This can be done in several ways, but one of the most effective is to ask them to show you the results they have achieved with previous campaigns they have managed. This does not necessarily mean having access to commercially sensitive advertising data relating to another business but an overview of previous campaigns, and how they performed.Speaking to previous clients is certainly something you should seek to do. One of the benefits of this will be not only can you ask about results, but you can also get an understanding of how the Google Ads management company interacted with its previous clients, and whether these clients considered the experience to be a positive one.(more…)