How To Run Google Ads For Your Family Law Practice Without Spending A Fortune

18 December 20235 April 2023 by Slinky Digital Agency

One of the quickest ways you can drive traffic to your family lawyer’s website is with paid advertising, and the most popular of those is Google Ads. Google Ads has been providing businesses with a quick and straightforward way to promote themselves on Google’s search engine and other partner websites for years, and you may recall it being called Google AdWords in the past.

Despite it being a relatively simple process to set up ads, many business owners pass it to a local digital marketing agency to get their ads created and then manage them so that the ads are continuously optimised for the best results possible. Unfortunately, even though there are such agencies to do the work, some businesses remain reluctant to try Google Ads.

For some, their hesitance is not related to setting up ads but their fears about how much running Google Ads will cost them. This is understandable given that paid advertising in all its forms can be costly, and whilst most will generate a handsome return on that investment, there are no guarantees of success.

Daily Budget Limit

Google Ads is the ideal solution for those with a limited budget, whether it is a genuine lack of funds or simply that you do not want to commit too much to an ad campaign until it has been proven to work. Either way, Google Ads allows you to set a daily budget limit so that no matter what happens over the month, the daily average spend should never be above that limit.

Suppose you see your ads are working well and generating quality traffic. In that case, you can gradually increase your daily budget and check your data to see if each increase is reflected in the increased traffic to your website until you hit an optimum level.

Effective Keyword Targeting

The basis of Google Ads is keywords whereby you will bid on each keyword you believe those interested in hiring a family lawyer in your catchment area would enter into Google. The most entered searches will attract the highest bids, and those keywords that are not searched for as often will have lower recommendations.

Why You Need to Have Your Google Ads Managed Professionally

18 December 20236 June 2020 by Slinky Digital Agency

Online advertising is showing no signs of diminishing with year-on-year increases in spending expected to continue well into the 2020s and a predicted spend of around 500 billion US dollars by 2023. Google Ads also shows no sign of losing its mantle as the number one paid advertising platform online, with it accounting for around one-third of that spending.

This data should be highlighting to business owners the necessity for their online marketing to include Google Ads. After all, if Google Ads wasn’t producing results for those businesses that use it, it wouldn’t have such a huge share of the market. The problem for many businesses is that if they have already started using Google Ads, they may not be getting the results they’d hoped for.

Those problems can cover a variety of issues, but there are one or two which tend to be more common than others. As you read through, if these sound like the problems you are facing then it’s probably time for you to consider employing a digital marketing agency that specialises in Google Ads and by doing so, turn your struggling campaigns, into profitable ones.

One which is often cited as the most common problem business owners face when they try to use Google Ads is lack of time to manage it. The keyword research, competitor analysis, ad copywriting, bidding analysis, monitoring and adjusting the campaign, all take time if results are to be achieved. Attempting to do so, whilst also running a business is near impossible, even for the most hard-working business owners, and so their Google Ad campaigns suffer.

3 Reasons Why Your Google Ads Campaign Is Failing

18 December 20237 November 2019 by Slinky Digital Agency

Google Ads is one of the most effective ways to drive high-quality targeted traffic to a website, so if that is the case, why do so many businesses fail to make it work for them? Some of the more basic reasons for this can be attributed to factors like insufficient budget or trying to operate within a highly saturated market.

There are other reasons which can cause a campaign to fail that are more attributable to the specific elements of how Google Ads work. We are going to look at three of the most important because if you get one or more of these wrong, your Google Ads campaign is almost certain to fail.

Poorly Designed Landing Page

This is certainly one of the most common reasons for a Google Ads campaign to fail. Despite good keyword research, excellently written ads, and clever bidding, if, when the traffic these generate are sent to a landing page that won’t convert, your efforts, and your ad budget, are simply wasted.

We’d have to write a dozen pages to properly explain what it takes to make a good landing page, but some of the basics include relevant content, a clear call to action, attractive images, and trust signals. If web design isn’t your thing then outsource to a website development company that not only can redesign your landing page, but they can also make it convert too.

What Family Lawyers Need To Know About The Internet’s Top Two PPC Advertising Platforms

18 December 202322 February 2019 by Slinky Digital Agency

Family lawyers who are looking for the quickest way to drive traffic to your website and one of the most cost-effective ways should keep reading as we will reveal why paid advertising online is the answer. We will discuss pay-per-click (PPC) advertising, as these ads are the most used and effective.

There are numerous online websites where you can run paid ads for your family law practice to attract new clients, which are some of the most visited online. That includes the #1 website at the time of writing, which is Google, although some websites covet that top position and are doing all they can to acquire it. That is good news for advertisers as it means more competitive pricing and increased traffic as these websites seek to attract more visitors.

One issue for many family lawyers reading this is that they may not be aware of the top websites for PPC ads and how each works. We will address that issue by highlighting the top two so you have what you need to know about ads on the two premier PPC platforms.

Google Ads

Google uses two main networks, namely Search Network and Display Network. Most businesses can use either. For search, companies will bid on search terms, and when their bid is successful, their ad will be shown when that search is entered. The display network exists across thousands of other websites that partner with Google and display ads relevant to the website or page that a visitor lands on.

3 Reasons Why Your Business Should Use Google Ads

18 December 20237 January 2019 by Slinky Digital Agency

When it comes to online paid advertising the clear number one platform in terms of revenue is Google Ads. It generates a comparable amount of revenue to the second and third and fourth-placed platforms combined. When you consider that these just happen to be Facebook, Alibaba, and Amazon, it is an even more remarkable feat.

The fact that it is the top online advertising platform does not necessarily mean that Google Ads should be chosen just for that reason although it is certainly a signal that it produces results if businesses invest so much of their ad spend into it. There are more reasons which will resonate more with what business owners which to achieve.

Highly Targeted Advertising

With most media advertising the targeting is very broad. Even having an ad in a niche magazine about pets is going to be shown to pet owners of all kinds, which isn’t a great help if you are trying to sell a dog training course. It is being seen by owners of cats, birds, fish, and reptiles. Even many dog owners aren’t going to be that interested if they’ve already got a well-behaved dog.

How To Choose The Right Google Ads Management Company

18 December 20234 November 2018 by Slinky Digital Agency

If you’ve already made the decision to use Google Ads to help promote your business, then you join millions of other businesses that have already done so. Further, you may also have decided that you want the campaign to be managed by a Google Ads management company rather than trying to do it in-house or by yourself. This then begs the question, ‘How do I choose the right Google Ads management company?’, so we are going to help you to answer it.

In truth, there are many approaches to this, however, the tried and tested one is to measure any Google Ads management company you are considering against several key elements in terms of how they operate, and the results they can potentially achieve.

The first is to assess the experience they have, and specifically their track record. This can be done in several ways, but one of the most effective is to ask them to show you the results they have achieved with previous campaigns they have managed. This does not necessarily mean having access to commercially sensitive advertising data relating to another business but an overview of previous campaigns and how they performed.