Marketing For Dentists

Digital Marketing For Dental Clinics, The Human Touch

Alright, let’s dive right in. We’re living in a world where everything’s digital. Remember when you could just put a sign outside your clinic and patients would walk in? Well, that’s not the game anymore. Today, folks pull out their phones and search for ‘dentists near me’ before even looking around their own neighborhood.

Why Digital Marketing? Why Now?

Here’s the thing – today’s patients are glued to their screens. They’re looking up “Who’s the best dentist in town?” and if you aren’t popping up there with a shiny website or some raving reviews, you’re missing out big time.

Five Digital Marketing Tricks Every Dentist Should Know:

SEO, but Make It Dental:

So, what’s SEO? Imagine you’re playing hide and seek, but the goal is to be found first. That’s SEO. We’re going to make sure that when someone in your city is frantically searching for a dentist (thanks to a midnight toothache), they find you before anyone else.

Content Marketing: Chatting With Style

People have tons of questions about dental health. “Why do my gums bleed?” or “Is coffee that bad?” We’ll help you write up some cool stuff that answers these burning questions. Not only will they love you for it, but they’ll also trust you more. Read more about content marketing.

Emails: Not the Boring Kind

Now, once someone visits your website, you don’t want them to forget you, right? That’s where emails come in. We’re talking friendly reminders, cool oral care tips, and maybe a fun fact or two. Let’s keep the conversation going.

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Not many people know that the dental business sector can be highly competitive. Given that in any town or city location there is a finite number of potential dental patients, most dentists are only too aware that if they do not replace patients who leave, their dental practice could eventually be at risk.

One of the ways for your dental practice to address this issue is to ensure that your website, and all parts of it, is so well designed that when any visitor arrives there, they are not only impressed but also go further and make an enquiry about becoming a patient of your dental practice. The caveat here is that other dental practices know this too, and thus you have the competition we discussed in the article’s opening sentence.

The solution to this issue is to ensure that, no matter how much competition your dental practice has, your website stands head and shoulders above all your competitors’ websites. The big question here is “How?”, and the answer is taking a series of steps to improve your website. Here are seven of those steps that can set your website apart in a positive way against your competition.

#1 – Ensure Navigation Throughout Your Website Is Simple

We guarantee that many of your competitors in the dentist sector will have got this wrong and have websites that are akin to a maze. Make your website easy to navigate by having a simple, clearly labelled menu and a button to return to the home page on every page.

#2 – Make Taking Action Easy

You want visitors to your website to indicate that they are interested in finding out more about registering as a patient with your dental practice so do not make them jump through hoops to do so. Have a simple registration process on your website such as calling you via phone or completing a simple enquiry form.

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Alright, let’s dive right in. We’re living in a world where everything’s digital. Remember when you could just put a sign outside your clinic and patients would walk in? Well, that’s not the game anymore. Today, folks pull out their phones and search for ‘dentists near me’ before even looking around their own neighborhood.

Why Digital Marketing? Why Now?

Here’s the thing – today’s patients are glued to their screens. They’re looking up “Who’s the best dentist in town?” and if you aren’t popping up there with a shiny website or some raving reviews, you’re missing out big time.

Five Digital Marketing Tricks Every Dentist Should Know:

SEO, but Make It Dental:

So, what’s SEO? Imagine you’re playing hide and seek, but the goal is to be found first. That’s SEO. We’re going to make sure that when someone in your city is frantically searching for a dentist (thanks to a midnight toothache), they find you before anyone else.

Content Marketing – Chatting With Style:

People have tons of questions about dental health. “Why do my gums bleed?” or “Is coffee that bad?” We’ll help you write up some cool stuff that answers these burning questions. Not only will they love you for it, but they’ll also trust you more. Read more about content marketing

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One of the most important, and sometimes most difficult tasks you have concerning your dental practice’s website is getting visitors to it. Whether you choose to go the organic route and invest in a highly effective SEO strategy, or you choose to invest in paid advertising such as Google Ads, or even both, you are taking a huge step forward in securing the success of your online marketing.

Having a steady stream of visitors, regardless of what online channel they come from, is highly laudable for any business, including your dental practice. It puts you well ahead of most similar businesses in your sector that do not try or do not know how to maximise the online traffic they acquire.

However, before you celebrate too much about that achievement, we may have to temper it slightly because you might be in the situation that many dental website owners find themselves in, and that is having plenty of website traffic but not seeing any discernible difference or advantage to your business.

In the case of your dental practice, these would manifest themselves as visitors taking action on your website, which could be entering their email address, calling the practice to register, or filling in a form. Whatever the action you wish your website, visitors to take, are they doing so, or is the ratio of action takers to visitors very small?

If it is the latter of those two scenarios, then there is a problem on your website: a lack of conversions. A conversion on your dental practice website is not a sale as it would be on an eCommerce website, but visitors becoming prospects or ultimately registered patients of your dental practice.

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It is fair to say that the knowledge and skills that dentists have may allow them to work wonders with patients’ teeth and oral health, however, when it comes to marketing their dental practice, their know-how and experience might not be so stellar.

We say that as a compliment to their dental credentials and to make the point that the marketing experts are those who make their living from it, such as those who run and work for digital marketing agencies. However, that does not mean that dentists should not at least have some background knowledge about how to market their dental practice and, specifically what digital marketing strategies they should be focusing on.

With that in mind, we thought it would be useful to highlight five of the most effective online marketing strategies for local businesses to follow, and that is especially so for dentists. They all require varying degrees of time, patience, and to be totally transparent, money. However, all of these can be substantial returns on investment, so let us get started.

#1 – PPC Advertising

For dentists keen to see increased traffic to their website immediately and who are willing to pay for it, the most proven method of doing so is pay-per-click advertising or PPC. PPC advertising allows you to select the relevant keywords you wish your ad to appear for and then bid on them. If your bid is high enough, your ad will appear frequently influenced by the number of competing bids. Be assured that you are in total control of what you spend each day. Read more about Google Ads management

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