Marketing For Lawyers

One of the quickest ways you can drive traffic to your family lawyer’s website is with paid advertising, and the most popular of those is Google Ads. Google Ads has been providing businesses with a quick and straightforward way to promote themselves on Google’s search engine and other partner websites for years, and you may recall it being called Google AdWords in the past.

Despite it being a relatively simple process to set up ads, many business owners pass it to a local digital marketing agency to get their ads created and then manage them so that the ads are continuously optimised for the best results possible. Unfortunately, even though there are such agencies to do the work, some businesses remain reluctant to try Google Ads.

For some, their hesitance is not related to setting up ads but their fears about how much running Google Ads will cost them. This is understandable given that paid advertising in all its forms can be costly, and whilst most will generate a handsome return on that investment, there are no guarantees of success.

Daily Budget Limit

Google Ads is the ideal solution for those with a limited budget, whether it is a genuine lack of funds or simply that you do not want to commit too much to an ad campaign until it has been proven to work. Either way, Google Ads allows you to set a daily budget limit so that no matter what happens over the month, the daily average spend should never be above that limit.

Suppose you see your ads are working well and generating quality traffic. In that case, you can gradually increase your daily budget and check your data to see if each increase is reflected in the increased traffic to your website until you hit an optimum level.

Effective Keyword Targeting

The basis of Google Ads is keywords whereby you will bid on each keyword you believe those interested in hiring a family lawyer in your catchment area would enter into Google. The most entered searches will attract the highest bids, and those keywords that are not searched for as often will have lower recommendations.

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In today’s digital world, where information is just a click away, it’s not enough for legal professionals to be experts in the field. They must also know how to convey that expertise to potential clients effectively. At Slinky Digital Agency, we understand the unique needs and nuances of the Australian legal market, and we believe that targeted digital marketing strategies are key to building trust and authority for legal firms.

Understanding the Modern Legal Client
Before diving into how digital marketing can bolster a law firm’s reputation, it’s vital to understand who the modern legal client is. Today’s clients are tech-savvy, well-informed, and they often begin their search for legal representation online.

According to a study by the American Bar Association, over one-third of legal consumers begin their search for legal assistance online. They’re looking for firms that not only demonstrate their expertise but also align with their values and needs.

Building a Strong Online Presence
Creating an engaging online presence is the first step towards meeting modern clients’ expectations. Slinky Digital Agency has worked with numerous Australian legal firms to develop cohesive branding and user-friendly websites. Your website isn’t just an online business card; it’s a platform that tells your story, showcases your expertise, and invites potential clients to trust you with their legal matters.

Content Marketing: Demonstrating Expertise
Content marketing has proven to be an effective way to demonstrate a firm’s expertise. By regularly publishing insightful articles, legal updates, and case studies, law firms can engage their audience and show that they are thought leaders in their field.

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Family lawyers who are looking for the quickest way to drive traffic to your website and one of the most cost-effective ways should keep reading as we will reveal why paid advertising online is the answer. We will discuss pay-per-click (PPC) advertising, as these ads are the most used and effective.

There are numerous online websites where you can run paid ads for your family law practice to attract new clients, which are some of the most visited online. That includes the #1 website at the time of writing, which is Google,  although some websites covet that top position and are doing all they can to acquire it. That is good news for advertisers as it means more competitive pricing and increased traffic as these websites seek to attract more visitors.

One issue for many family lawyers reading this is that they may not be aware of the top websites for PPC ads and how each works. We will address that issue by highlighting the top two so you have what you need to know about ads on the two premier PPC platforms.

Google Ads

Google uses two main networks,  namely Search Network and Display Network. Most businesses can use either. For search, companies will bid on search terms, and when their bid is successful, their ad will be shown when that search is entered. The display network exists across thousands of other websites that partner with Google and display ads relevant to the website or page that a visitor lands on.

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