Online advertising is showing no signs of diminishing with year-on-year increases in spending expected to continue well into the 2020s and a predicted spend of around 500 billion US dollars by 2023. Google Ads also shows no sign of losing its mantle as the number one paid advertising platform online, with it accounting for around one-third of that spending.
This data should be highlighting to business owners the necessity for their online marketing to include Google Ads. After all, if Google Ads wasn’t producing results for those businesses that use it, it wouldn’t have such a huge share of the market. The problem for many businesses is that if they have already started using Google Ads, they may not be getting the results they’d hoped for.
Those problems can cover a variety of issues, but there are one or two which tend to be more common than others. As you read through, if these sound like the problems you are facing then it’s probably time for you to consider employing a digital marketing agency that specialises in Google Ads and by doing so, turn your struggling campaigns, into profitable ones.
One which is often cited as the most common problem business owners face when they try to use Google Ads is lack of time to manage it. The keyword research, competitor analysis, ad copywriting, bidding analysis, monitoring and adjusting the campaign, all take time if results are to be achieved. Attempting to do so, whilst also running a business is near impossible, even for the most hard-working business owners, and so their Google Ad campaigns suffer.