What is SEO, and How Can It Help My Perth-Based Business?

What is SEO, and How Can It Help My Perth-Based Business?

Navigating the intricacies of the digital landscape can be daunting, especially when terms like “SEO” start floating around. If you’ve found yourself wondering, “What is SEO, and how can it help my Perth-based business?” you’re in the right place. As leaders in the digital marketing space, Slinky Digital Agency is committed to making the complex simple, offering insights that can drive your business forward.

Decoding the SEO Jargon

SEO stands for Search Engine Optimization, and at its core, it’s about enhancing your website to rank higher on search engines like Google. The goal is to improve visibility, drive organic traffic, and increase customer engagement. But SEO is not just a one-size-fits-all technique; it’s an art and a science, requiring a deep understanding of algorithms, keywords, and user behaviour.

As Neil Patel says “SEO is about being where your customers are, and directing them towards solutions you offer them.”

The Direct Impact on Your Business

Imagine walking into a library with no catalogue system. How would you find the book you’re looking for? Similarly, search engines use SEO to catalogue websites and provide the most relevant results. For Perth-based businesses, this means you need to be on top of your SEO game to be visible to your local audience.

Don’t just take our word for it; our client testimonials reflect the transformational power of SEO:

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Categories SEO
Is AI Content Capable Of Improving SEO?

Is AI Content Capable Of Improving SEO?

One of the newer concepts you may have recently seen regarding SEO for your business’s website is AI content. AI, which stands for artificial intelligence, is something that is becoming more prevalent in lots of areas whether it is business related or not. A prime example of AI is a voice-activated device such as Amazon’s Alexa which will respond to voice commands using AI technology.

If you want an AI example in the business world, there are chatbots that reply to chat messages from humans based on what has been entered. Admittedly, they can be frustrating, but when you consider that you can go through an entire chat conversation as though you were chatting to a human customer service rep, but are chatting with AI intelligence, it does seem remarkable.

As for AI content, let us examine what it is. Quite simply it is content that is written,  not by a human, but by technology that has been programmed with vocabulary, grammar principles, and syntax rules, and when given a subject it will create content on that subject. Some of the most advanced AI creators can create content that some struggle to distinguish from content written by a human.

However, most writing produced by AI technology will still need to be checked by a human and in most cases edited so that when read it makes perfect sense. The question which is raised at this point is ” Can AI content be used to improve your SEO?”.

AI Content And SEO – The Advantages

The answer you will receive to that question, and whether that answer is a “Yes” or a “No” will vary. Those involved with the development of AI technology and who have AI products that are claimed to be able to write SEO content will point to their many happy clients who have used AI technology to create content for SEO purposes.

Some of the advantages that are claimed for AI SEO content include that it is relevant and fully optimised based on what the AI content writer has been programmed to write. It is also likely to be written quicker than the time many human writers may take.

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Common Blog Post SEO Mistakes And Their Remedies

Common Blog Post SEO Mistakes And Their Remedies

If you use a blog as the main means of creating and publishing content to support your SEO efforts, then you are doing more than many businesses do with their websites. Incredibly, some businesses get a fantastic website design, and then do nothing once it goes live to maintain and improve any rankings it has on Google.

That you have a blog is great, but one question we must ask you is do you feel that your rankings are a fair reflection of the blog posts that you are publishing? If, like many website owners, you are putting a lot of effort into creating content or having created content for you, but not seeing major upward shifts in your rankings, then please read on.

We say read on because the likelihood is that you are inadvertently making mistakes with your blog and its content that are stopping your rankings from improving, and we are going to highlight these possible mistakes to help you avoid them in the future.

Poor Titles

There are two main reasons that those who publish blog posts get their titles wrong. The first is that they do not do any keyword research to determine which keywords they should be including in their titles. Given that the title of blog posts will form part of their URLs, your titles must have relevant keywords.

The second mistake is that titles are not enticing enough to make someone click on them to read what is on the other side. Create blog post titles with intrigue, excitement, and urgency.

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Categories SEO
Off-Page SEO & Link Building Strategies

Off-Page SEO & Link Building Strategies

The Difference Between On-Page and Off-Page SEO services

When calculating where to rank each website page, Google takes into account multiple factors, some of which are easier to optimise than others. Some can literally be done in seconds, whereas others might take weeks or even months, and there are some SEO factors that genuinely require ongoing optimisation, such as updating content on a website.

All of the optimisations are usually classified under one of two types and these are on-page and off-page respectively. As their names suggest on-page are the SEO tasks that we can set up and implement on your own website, whereas off-page SEO covers the activities which are done on other websites, often with the permission or cooperation of the owners of those websites. Get a free quote now: (08) 6102 8944

Off-Page Optimisation

There are many people within the world of online marketing, particularly some agencies who should know better, that think on-page SEO is easy and is, therefore, what most of the focus and effort should be directed to. Whilst we would never use the word easy, it is true that because the SEO work is taking place on a website that the client owns, you have complete control over what you can do.

However, if you truly want your website to have the best possible chance of improving its ranking on Google, do not be persuaded by anyone that on-page SEO is the only thing that should be pursued. The first and very important reason for that results from the way in which Google views the many actions which website owners and SEO experts can take to improve rankings.

Google knows that it is much easier to carry out SEO on-page, and therefore it gives less weight to any optimisations which take place there. Therefore, when its algorithms are calculating a website’s ranking, the influence that a specific metatag or a piece of content on that website has, is going to be much less than any backlinks coming to that website from guest posts on high authority websites.

Part of the reason for that is logic tells us that it is far easier to fix a metatag or write content for your own website than it is to acquire the opportunity to write content for another website owner, especially if their website is well established and it already ranks highly for searches on Google relating to the niche.

What this means is that Slinky do not just take the so-called easy route to SEO and ranking our clients’ websites. Instead, we cover all aspects of SEO, and that includes rolling our sleeves up and doing many of the off-page optimisations that some agencies simply turn their back on, much to the detriment of their clients’ rankings on the search engines. Some of those Off-Page optimisations which Slinky will fulfil, are outlined below.

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Categories SEO

Basic Elements of SEO to Know About

Search engine optimisation (SEO) isn’t a widely held skill set among the majority of business owners. That is fair enough. There are dozens of businesses in every city set up to offer SEO services and consulting to businesses of all shapes and sizes.

But that doesn’t mean that it’s not worth knowing about. Take this example. If you were going to buy a new car, it would help to know more about it than if you only knew that you needed four wheels, a steering wheel and an engine. Doing some research about fuel efficiency, the cost of servicing and the resale value of different makes and models would make it much more likely you got a good deal when you went to purchase.

It’s the same with SEO. You might choose to do it yourself ‘in house’ after learning the ropes. Or you might choose to ‘buy’ the services you need from a provider. But either way, knowing the basics of the field will help get a better end result.

We’ve collated some of those basics right here to get you started.

Domain Quality

You might have seen in recent years an increase in the ‘non-standard’ domain names. These are the ones that end in ‘.io’ or ‘.ly’ or ‘.biz’. The more standard domain names end in the well known ‘.au’, ‘.com’ or ‘.org’ extensions. It turns out that for SEO purposes, the newer ‘funkier’ domain names aren’t as good as the tried and true ones. Read here how to boost your domain authority

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Categories SEO

7 SEO Tools All The Experts Recommend

If you were to search on Google for the term ‘recommended SEO tools’, you will find countless articles and almost certainly no two of them will list the exact same ones. This is to be expected as each individual will have tools which they do and do not like.

However, you will notice there are certain SEO tools that tend to appear on every list, and here we are going to list 7 of the SEO tools which almost every SEO expert rates highly.

Google Analytics: A no-brainer in the sense that if you want to rank on Google who better to analyse your website than…Google?

Google Page speed Insights: With loa speeds playing a particularly important role in ranking, knowing how fast your website loads in the eyes of Google is invaluable. This tool will analyse your website load speed for desktop and mobile.

Yoast SEO Plugin: There are lots of great SEO plugins but only one of them can be the most popular and that accolade goes to Yoast. It is #1 for the simple reason that it has proved itself time and time again when it comes to helping website owners improve site rankings.

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Categories SEO
Domain Authority

5 Ways to Boost the Domain Authority of Your Website

Domain Authority or ‘DA’ is a number which suggests how much authority your website has in the eyes of the search engines. DA’s importance with regards to SEO is quite simple in terms of ranking, in that the higher the DA, the higher you can expect to rank, although it must be considered along with other ranking factors.

It was the highly respected SEO software service, MOZ, which introduced Domain Authority and although DA is not the only way in which website authority is measured, it is widely used and recognised.

Generally, Domain Authority is scored on a scale from 0 to 100, so a brand-new website will have a DA of 0, whilst the highest DA currently is Facebook’s, which is the maximum of 100.

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Categories SEO
domain names for seo

What Google Looks for In A Domain Name

One of the SEO factors that many website owners are confused about is whether their domain name helps or hinders them in trying to rank higher in Google’s rankings. One of the primary reasons for that confusion is the conflicting advice that gets written about domain names and how big a part they play in SEO.

There are several attributes that a domain name has which all contribute in varying degrees to how much it helps a website’s ranking. Some of these have a bigger impact than others, plus you also need to remember that just having an optimised domain name is no use if you have ignored all the other SEO factors.

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Categories SEO
hierarchy of keywords

The Hierarchy Of Keywords and Why Knowing The Top Two Gives You a Competitive Advantage

Every site owner should know that keywords play a massive part in SEO and are used extensively by Google to assess a website and subsequently rank it. Keywords can be used in multiple places as part of an SEO strategy such as your domain name, your content, anchor text in backlinks, and in meta tags. The question which then arises is ‘Do any of these keyword ‘locations’ carry more weight than the others in the eyes Google?’. The simple answer is ‘Yes’.

In the world of SEO, extensive testing takes place with some consultants having hundreds of websites which they use to test SEO strategies, adjustments, and ranking theories to see which make a positive difference to a website’s ranking. Many changes are subtle and minute such as editing a single meta tag. The accumulation of all this data has concluded that Google places more importance on keywords which appear in certain places than others.

The main principle behind that Google’s thinking on keywords is that the harder it is to use a keyword, then the more importance they will place on it. In other words, they give a higher-ranking score for the places it is most difficult to achieve the use of a keyword.

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website makeover for seo

How to Give Your Website an SEO Makeover

There’s been a trend in recent years for ‘makeover’ TV shows giving our cars, our homes, our gardens, and even our pets the full treatment. In this article we are going to emulate those TV shows, by giving your website a makeover to improve its SEO, and in turn boost, its ranking on Google.

There are plenty of differences between giving your website a makeover compared to a house or a car. Firstly, it can be done with the minimum of disruption and in most cases without the website having any downtime. The changes that can be made require little more than spending time logged into your website admin panel and making the updates.

Your website’s SEO makeover can also be done without any expenditure, although you may want to obtain some software or plugins which can assist you. Finally, the time it is going to take for you to carry out most of the SEO makeover can be measured in minutes rather than hours. Your website’s SEO makeover consists of 7 specific tasks.

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Categories SEO

The Blog

What is the ROI of Digital Marketing for a Business?

In the thriving economic hub of Perth, businesses are always looking for innovative ways to stay ahead of the curve. It’s no secret that digital marketing plays a pivotal role in brand visibility and customer engagement. But one question that often arises is, “What is the ROI (Return on Investment) of digital marketing for a Perth business?” At Slinky Digital …

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How Much Do Digital Marketing Services Cost in Perth?

If you’re a business owner in Perth, you have likely heard of digital marketing. In a rapidly evolving online landscape, staying ahead of the curve is crucial. So, the burning question on everyone’s mind is: “How much do online marketing services cost in Perth?” As the pioneers of website marketing in Western Australia, Slinky Digital Agency is here to demystify …

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10 Strategies For 2023 That Can Positively Impact Your Digital Marketing Campaigns

There are lots of industries where changes happen at a relatively slow pace, with criminal law being one example and others where something new occurs almost every week, and in that latter group, we have to include digital marketing. When you consider that online marketing did not exist as a concept a mere thirty years ago, yet today it is …

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Cracking the Code of Buyer Intent Keywords

Hey there, friends in the marketing trenches! Ever felt like trying to pick the right keywords is like trying to find the perfect wave when you’re out surfing the web? Yeah, me too. So grab your virtual surfboard, and let’s ride the waves of buyer intent keywords with Slinky Digital. 🏄 What’s Cooking in the Keyword Kitchen? We’ve all been …

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Some more of the wonderful clients we have worked with

Blue Print Homes
Herron Todd White
Landscapes WA
Benara Nurseries

Slinky Digital

Building Brands Online
Call Now: (08) 6102 8944