Dental clinic digital marketing

4 Lead Generation Strategies Dental Clinics Should Employ

Those who own or who manage a dental clinic know that the success of the company will ultimately come down to one thing, and that is the number of clients that you can successfully service. Obviously, having excellent, high-quality services to sell is vitally important, but as you may well know, sadly there are many dental clinics that fall by the wayside. The issue is they cannot see enough clients to be profitable, and the causes of that are likely to be lack of client streamlining, poor marketing, and a lack of prospects and leads. So, once any client streamlining is worked through you can focus on client leads. If a lack of leads is an issue, the obvious solution is to generate more leads, so we are going to look at four highly effective ways that dental clinics can generate leads from their online marketing, but before we do, there is one thing we need to discuss, and that is what you define as a lead. What Is A Lead? If you ask 10 different sales and marketing experts to define a lead, you can expect to hear 10 different answers. Some might say the second you have any kind of contact with someone online, no matter how fleeting, then they are a lead. At the other end of the scale, you might get the answer that a lead is someone who is almost at the end of the sales process, and within one step of buying. To be honest, as every business niche and individual company, including dental, will have different marketing and sales funnels, there really is no right or wrong answer. If you determine that someone who follows you on Twitter is a lead, then so be it. Alternatively, if you define a lead as a prospect who requests a price list from you, then we are not going to disagree. (more…)

7 SEO Tools All The Experts Recommend

7 SEO Tools All The Experts Recommend

If you were to search on Google for the term 'recommended SEO tools', you will find countless articles and almost certainly no two of them will list the exact same ones. This is to be expected as each individual will have tools which they do and do not like. However, you will notice there are certain SEO tools that tend to appear on every list, and here we are going to list 7 of the SEO tools which almost every SEO expert rates highly. Google Analytics: A no-brainer in the sense that if you want to rank on Google who better to analyse your website than...Google? Google Page speed Insights: With load speeds playing a particularly important role in ranking, knowing how fast your website loads in the eyes of Google is invaluable. This tool will analyse your website load speed for desktop and mobile. Yoast SEO Plugin: There are lots of great SEO plugins but only one of them can be the most popular and that accolade goes to Yoast. It is #1 for the simple reason that it has proved itself time and time again when it comes to helping website owners improve site rankings. (more…)

Domain Authority

5 Ways to Boost the Domain Authority of Your Website

Domain Authority or ‘DA’ is a number which suggests how much authority your website has in the eyes of the search engines. DA’s importance with regards to SEO is quite simple in terms of ranking, in that the higher the DA, the higher you can expect to rank, although it must be considered along with other ranking factors. It was the highly respected SEO software service, MOZ, which introduced Domain Authority and although DA is not the only way in which website authority is measured, it is widely used and recognised. Generally, Domain Authority is scored on a scale from 0 to 100, so a brand-new website will have a DA of 0, whilst the highest DA currently is Facebook’s, which is the maximum of 100. (more…)

domain names for seo

What Google Looks for In A Domain Name

One of the SEO factors that many website owners are confused about is whether their domain name helps or hinders them in trying to rank higher in Google’s rankings. One of the primary reasons for that confusion is the conflicting advice that gets written about domain names and how big a part they play in SEO. There are several attributes that a domain name has which all contribute in varying degrees to how much it helps a website’s ranking. Some of these have a bigger impact than others, plus you also need to remember that just having an optimised domain name is no use if you have ignored all the other SEO factors. (more…)

local seo

How to Use Content to Improve Your Local SEO Ranking

Although many businesses have an online presence, and in theory, could have visitors to their website from anywhere in the world, most are only targeting an audience and customers in their local area. This is why having an SEO strategy for local rankings, rather than a global one, is so important. Countless time, energy and money are wasted by webmasters trying to get their website ranked for search terms and keywords which are generic. For example, they might try to target a term like ‘landscape gardener’ and so are competing with just about every other landscape gardener in the world and they wonder why they can’t rank for it. Instead if they focused on ranking for ‘landscape gardener in Anytown’, with Anytown being the neighbourhoods, towns or city they operate in, they would have far greater success. Not only that, this is where their customers live, so even if they could rank worldwide, a customer in London is hardly going to employ a landscape gardener based in Adelaide. (more…)