Domain Authority

5 Ways to Boost the Domain Authority of Your Website

Domain Authority or ‘DA’ is a number which suggests how much authority your website has in the eyes of the search engines. DA’s importance with regards to SEO is quite simple in terms of ranking, in that the higher the DA, the higher you can expect to rank, although it must be considered along with other ranking factors.It was the highly respected SEO software service, MOZ, which introduced Domain Authority and although DA is not the only way in which website authority is measured, it is widely used and recognised.(more…)

domain names for seo

What Google Looks for In A Domain Name

One of the SEO factors that many website owners are confused about is whether their domain name helps or hinders them in trying to rank higher in Google’s rankings. One of the primary reasons for that confusion is the conflicting advice that gets written about domain names and how big a part they play in SEO.There are several attributes that a domain name has which all contribute in varying degrees to how much it helps a website’s ranking. Some of these have a bigger impact than others, plus you also need to remember that just having an optimised domain name is no use if you have ignored all the other SEO factors.(more…)

local seo

How to Use Content to Improve Your Local SEO Ranking

Although many businesses have an online presence, and in theory, could have visitors to their website from anywhere in the world, most are only targeting an audience and customers in their local area. This is why having an SEO strategy for local rankings, rather than a global one, is so important.Countless time, energy and money are wasted by webmasters trying to get their website ranked for search terms and keywords which are generic. For example, they might try to target a term like ‘landscape gardener’ and so are competing with just about every other landscape gardener in the world and they wonder why they can’t rank for it.(more…)

Keywords for seo

Using Keywords Within Your Website Content to Help SEO

You may already be aware that having keywords in your website content can help your SEO, but what is even more important is that the content is used in the right way, and in the right places. It is not enough to simply insert keywords anywhere, and worse, doing so excessively can damage your rankings, as Google consider this to be ‘keyword stuffing‘, which is a big red flag to them.You need to get the balance right though, as what you don’t want to do is go too far the other way and have little or no keywords in your website content. While Google is very much against practices like keyword stuffing, they do need and want you to use keywords.(more…)

Create Backlinks for Your Website

Which Types of Backlinks Have A Positive Impact on Your Website’s Ranking?

If you visit any website which discusses SEO and how to improve rankings on Google there will undoubtedly be some discussion, articles or information relating to backlinks. To prove the point, you are reading one of them right now, so it is fair to say professional SEO and backlinks are very much related.Where the confusion, and sometimes reticence to use backlinks arise is not knowing which backlinks have a positive impact, and which backlinks are more likely to see you plunging down the rankings, or worse, wiped off them altogether, which has happened to countless websites.(more…)