SEO
organic-seo-performance

Basic Elements of SEO to Know About

Search engine optimisation (SEO) isn’t a widely held skill set among the majority of business owners. That is fair enough. There are dozens of businesses in every city set up to offer SEO services and consulting to businesses of all shapes and sizes.

But that doesn’t mean that it’s not worth knowing about. Take this example. If you were going to buy a new car, it would help to know more about it than if you only knew that you needed four wheels, a steering wheel and an engine. Doing some research about fuel efficiency, the cost of servicing and the resale value of different makes and models would make it much more likely you got a good deal when you went to purchase.

It’s the same with SEO. You might choose to do it yourself ‘in house’ after learning the ropes. Or you might choose to ‘buy’ the services you need from a provider. But either way, knowing the basics of the field will help get a better end result.

We’ve collated some of those basics right here to get you started.

Domain Quality

You might have seen in recent years an increase in the ‘non-standard’ domain names. These are the ones that end in ‘.io’ or ‘.ly’ or ‘.biz’. The more standard domain names end in the well known ‘.au’, ‘.com’ or ‘.org’ extensions. It turns out that for SEO purposes, the newer ‘funkier’ domain names aren’t as good as the tried and true ones. Read here how to boost your domain authority

Read More

Categories SEO
Dental clinic digital marketing

4 Lead Generation Strategies Dental Clinics Should Employ

Those who own or who manage a dental clinic know that the success of the company will ultimately come down to one thing, and that is the number of clients that you can successfully service.

Obviously, having excellent, high-quality services to sell is vitally important, but as you may well know, sadly there are many dental clinics that fall by the wayside.

The issue is they cannot see enough clients to be profitable, and the causes of that are likely to be lack of client streamlining, poor marketing, and a lack of prospects and leads.

So, once any client streamlining is worked through you can focus on client leads. If a lack of leads is an issue, the obvious solution is to generate more leads, so we are going to look at four highly effective ways that dental clinics can generate leads from their online marketing, but before we do, there is one thing we need to discuss, and that is what you define as a lead.

What Is A Lead?

If you ask 10 different sales and marketing experts to define a lead, you can expect to hear 10 different answers. Some might say the second you have any kind of contact with someone online, no matter how fleeting, then they are a lead.

At the other end of the scale, you might get the answer that a lead is someone who is almost at the end of the sales process, and within one step of buying.

To be honest, as every business niche and individual company, including dental, will have different marketing and sales funnels, there really is no right or wrong answer.

If you determine that someone who follows you on Twitter is a lead, then so be it. Alternatively, if you define a lead as a prospect who requests a price list from you, then we are not going to disagree.

Read More

SEOTools

7 SEO Tools All The Experts Recommend

If you were to search on Google for the term ‘recommended SEO tools’, you will find countless articles and almost certainly no two of them will list the exact same ones. This is to be expected as each individual will have tools which they do and do not like.

However, you will notice there are certain SEO tools that tend to appear on every list, and here we are going to list 7 of the SEO tools which almost every SEO expert rates highly.

Google Analytics: A no-brainer in the sense that if you want to rank on Google who better to analyse your website than…Google?

Google Page speed Insights: With loahttps://www.slinkydigital.com.au/5-tips-for-creating-a-modern-website-in-2019/d speeds playing a particularly important role in ranking, knowing how fast your website loads in the eyes of Google is invaluable. This tool will analyse your website load speed for desktop and mobile.

Yoast SEO Plugin: There are lots of great SEO plugins but only one of them can be the most popular and that accolade goes to Yoast. It is #1 for the simple reason that it has proved itself time and time again when it comes to helping website owners improve site rankings.

Read More

Categories SEO
Domain Authority

5 Ways to Boost the Domain Authority of Your Website

Domain Authority or ‘DA’ is a number which suggests how much authority your website has in the eyes of the search engines. DA’s importance with regards to SEO is quite simple in terms of ranking, in that the higher the DA, the higher you can expect to rank, although it must be considered along with other ranking factors.

It was the highly respected SEO software service, MOZ, which introduced Domain Authority and although DA is not the only way in which website authority is measured, it is widely used and recognised.

Generally, Domain Authority is scored on a scale from 0 to 100, so a brand-new website will have a DA of 0, whilst the highest DA currently is Facebook’s, which is the maximum of 100.

Read More

Categories SEO
domain names for seo

What Google Looks for In A Domain Name

One of the SEO factors that many website owners are confused about is whether their domain name helps or hinders them in trying to rank higher in Google’s rankings. One of the primary reasons for that confusion is the conflicting advice that gets written about domain names and how big a part they play in SEO.

There are several attributes that a domain name has which all contribute in varying degrees to how much it helps a website’s ranking. Some of these have a bigger impact than others, plus you also need to remember that just having an optimised domain name is no use if you have ignored all the other SEO factors.

Read More

local seo

How to Use Content to Improve Your Local SEO Ranking

Although many businesses have an online presence, and in theory, could have visitors to their website from anywhere in the world, most are only targeting an audience and customers in their local area. This is why having an SEO strategy for local rankings, rather than a global one, is so important.

Countless time, energy and money are wasted by webmasters trying to get their website ranked for search terms and keywords which are generic. For example, they might try to target a term like ‘landscape gardener’ and so are competing with just about every other landscape gardener in the world and they wonder why they can’t rank for it.

Instead if they focused on ranking for ‘landscape gardener in Anytown’, with Anytown being the neighbourhoods, towns or city they operate in, they would have far greater success. Not only that, this is where their customers live, so even if they could rank worldwide, a customer in London is hardly going to employ a landscape gardener based in Adelaide.

Read More

Keywords for seo

Using Keywords Within Your Website Content to Help SEO

You may already be aware that having keywords in your website content can help your SEO, but what is even more important is that the content is used in the right way, and in the right places. It is not enough to simply insert keywords anywhere, and worse, doing so excessively can damage your rankings, as Google consider this to be ‘keyword stuffing‘, which is a big red flag to them.

You need to get the balance right though, as what you don’t want to do is go too far the other way and have little or no keywords in your website content. While Google is very much against practices like keyword stuffing, they do need and want you to use keywords.

They are an important factor in helping Google identify what subject a website is about, and thus allows them to make their search engine results more relevant.

Read More

Create Backlinks for Your Website

Which Types of Backlinks Have A Positive Impact on Your Website’s Ranking?

If you visit any website which discusses SEO and how to improve rankings on Google there will undoubtedly be some discussion, articles or information relating to backlinks. To prove the point, you are reading one of them right now, so it is fair to say professional SEO and backlinks are very much related.

Where the confusion, and sometimes reticence to use backlinks arise is not knowing which backlinks have a positive impact, and which backlinks are more likely to see you plunging down the rankings, or worse, wiped off them altogether, which has happened to countless websites.

Part of the problem is that there are so many ways in which you can create a backlink to your website, and just as many places online where you can link from. Add to this Google’s determination to clamp down on spam links, link farms and links which appear to be high quality but aren’t, it has become a cat and mouse game between the search engines, and those who use those blackhat tactics.

Read More

Improve SEO Build Backlinks

3 Easy and Effective Ways To Build Backlinks

An essential part of any effective SEO strategy should be the building of backlinks to your website. Google sees backlinks as a measure of the importance and relevance of a site, and therefore if backlinking is done correctly it can produce significant improvements in the ranking of your website in Google’s search results.

There are multiple ways to build backlinks, although not all of them are recommended. Many so-called blackhat techniques may work in the short term, but they risk having your site delisted from search results if you get caught. For this reason, you should only ever consider using methods that are perfectly legitimate.

The first method is to use the SEO tool ‘AHREFS’ or a Google Chrome extension called ‘Check My Links’ to discover broken links on other websites. You should try those within your specific niche and more generic websites that have at least some relevance to your business. Ideally, you want sites that have resource pages or links pages, but this is not essential.

Read More

hierarchy of keywords

The Hierarchy Of Keywords and Why Knowing The Top Two Gives You a Competitive Advantage

Every site owner should know that keywords play a massive part in SEO and are used extensively by Google to assess a website and subsequently rank it. Keywords can be used in multiple places as part of an SEO strategy such as your domain name, your content, anchor text in backlinks, and in meta tags. The question which then arises is ‘Do any of these keyword ‘locations’ carry more weight than the others in the eyes Google?’. The simple answer is ‘Yes’.

In the world of SEO, extensive testing takes place with some consultants having hundreds of websites which they use to test SEO strategies, adjustments, and ranking theories to see which make a positive difference to a website’s ranking. Many changes are subtle and minute such as editing a single meta tag. The accumulation of all this data has concluded that Google places more importance on keywords which appear in certain places than others.

The main principle behind that Google’s thinking on keywords is that the harder it is to use a keyword, then the more importance they will place on it. In other words, they give a higher-ranking score for the places it is most difficult to achieve the use of a keyword.

Read More

Some more of the wonderful clients we have worked with

  • All
https://www.slinkydigital.com.au/wp-content/uploads/2021/09/bp1-1.jpg
https://www.slinkydigital.com.au/wp-content/uploads/2021/09/l31-1.jpg
https://www.slinkydigital.com.au/wp-content/uploads/2021/09/l41-1.jpg
https://www.slinkydigital.com.au/wp-content/uploads/2021/09/jax1-1.jpg
https://www.slinkydigital.com.au/wp-content/uploads/2021/09/l211-1.jpg
https://www.slinkydigital.com.au/wp-content/uploads/2021/09/hc1-1.jpg
https://www.slinkydigital.com.au/wp-content/uploads/2021/09/c61-1.jpg

Slinky Digital

Building brands online with expert digital marketing
Call us on

Call Us 1300 137 073