7 Tips To Improve User Experience On Your Website For Better Google Rankings

7 Tips To Improve User Experience On Your Website For Better Google Rankings

Within the world of digital marketing, there are numerous acronyms and abbreviations used, with SEO being one of the most known, and most important. Hopefully, you are aware that SEO stands for search engine optimisation, and within this field, there are even more abbreviations, such as SERP, (Search Engine Results Page), DA (Domain Authority), TF (Trust Flow), and the one which we are going to focus on here, UX (User Experience)

UX has become an integral part of the language and the activities within SEO, and the reason for that is that a great user experience has become a hugely influential part of what Google seeks to achieve with its search results. Google can only survive if people go there to search for something online, and one of the key ways Google hopes to continue that is by generating the best possible search results for its users.

A way it seeks to meet this objective is by ensuring that the results it displays are websites that give those users who click through to them a great experience. Google has several parameters by which it determines good and bad user experience, and thus website owners need to know these if they are to achieve and maintain high rankings on Google.

If you are a website owner you might already be doing some of these by default, however, it is far better if you know what factors Google includes in its determination of UX, and more importantly, how you can ensure you maximise them on your website. Here are seven tips to achieve these.

Tip #1 – Ensure Your Website Is Mobile-Friendly

Today, you can access the internet in far more ways than a mere 5 years ago. Now, even the watch on your wrist can connect you to the internet. This trend to mobile internet access shows no sign of slowing down, and that includes Google now prioritising mobile versions of websites and mobile access. Add to this the fact that more people go online via their mobile device than their desktop PC, which means your website must be mobile-friendly or its rankings will plummet.

Read More

The Blog

The Importance Of Content With SEO

We are not being overdramatic when we say that the importance of content in SEO is greater than just about any other factor that comes into play when trying to rank on search engines, especially on Google. Whilst Google never divulges the intricacies of its ranking algorithms, it has certainly made it clear, both by its public announcements and by the evidence …

Read More

What is the ROI of Digital Marketing for a Business?

In the thriving economic hub of Perth, businesses are always looking for innovative ways to stay ahead of the curve. It’s no secret that digital marketing plays a pivotal role in brand visibility and customer engagement. But one question that often arises is, “What is the ROI (Return on Investment) of digital marketing for a Perth business?” At Slinky Digital …

Read More

How Much Do Digital Marketing Services Cost in Perth?

If you’re a business owner in Perth, you have likely heard of digital marketing. In a rapidly evolving online landscape, staying ahead of the curve is crucial. So, the burning question on everyone’s mind is: “How much do online marketing services cost in Perth?” As the pioneers of website marketing in Western Australia, Slinky Digital Agency is here to demystify …

Read More

What is SEO, and How Can It Help My Perth-Based Business?

Navigating the intricacies of the digital landscape can be daunting, especially when terms like “SEO” start floating around. If you’ve found yourself wondering, “What is SEO, and how can it help my Perth-based business?” you’re in the right place. As leaders in the digital marketing space, Slinky Digital Agency is committed to making the complex simple, offering insights that can …

Read More

Some more of the wonderful clients we have worked with

Blue Print Homes
Herron Todd White
Landscapes WA
Benara Nurseries

Slinky Digital

Building Brands Online
Call Now: (08) 6102 8944