Web Design

slow websites

7 Reasons Why Your Website Might Be Loading Slowly

One of the most common problems that web design teams are asked about by prospective clients is slow loading websites. In this age where everything has to happen five seconds ago, and with super-fast broadband, it is an issue that does not normally have one generic answer. The reason for this is there are numerous reasons why a website might be loading slowly, and often more than one of them is occurring at the same time.

Apart from the fact that it is an inconvenience to all, a slow website has more far-reaching consequences. An immediate consequence is that having worked hard via SEO, or paid advertising such as Google Ads to drive traffic to your website, it is all to no avail as visitors simply click away when the website does not load within the first few seconds.

This not only is a huge lost opportunity in terms of generating leads and making sales, but it can also negatively impact your search engine rankings too. When Google sees that visitors are clicking away almost immediately or that they are spending very little time on your website, they see that as a red flag and a consequence of that is that they will be less keen to rank your website high on their search rankings.

So, there are plenty of reasons for wishing to increase the load speed of your website, and to do that you need to understand some of the main causes of it loading slowly. Here are 7 of the most common reasons which can all be rectified relatively easily, but please get in touch with Slinky Web Design if you need help.

Poor Hosting Provider

If you were to do any amount of research into hosting companies you would soon find that there are lots of them, and each of them will claim to offer almost 100% uptime and guaranteed fast load speeds. Unfortunately, that is not the reality, and many of them fail to deliver on what they promise.

If your website is hosted on one of the sub-standard hosting services, and it is loading slowly then it is highly likely that using such a host that is one of the root causes of the problem. Lower quality servers that cannot cope with any reasonable amount of traffic and which host many websites are not going to be able to cope, and thus the loading speeds of the websites hosted there are going to suffer.

Conversely, there are many excellent hosting companies available, and whilst some of them might cost a little bit more, that investment is more than repaid when their top specification servers allow your website to load almost instantaneously and close to 100% of the time, meaning the traffic, aka visitors, landing on your website remain there and for longer, giving you more opportunity to turn them into leads and customers.

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3d illustration

5 Tips For Creating A Modern Website In 2019

Following modern web design trends is a great way to keep your website looking fresh and interesting in a rapidly evolving digital world. Every year we see new technology and new design trends become more popular.

With this in mind, I’ve done extensive research to come up with a list of the top modern website design features of 2019. From this list, I’ve put together a list of my top five tips for building a modern website in 2019. These include:

  1. Consider Using 3D Illustrations

Although 3D illustration isn’t a technique that we often associate with the internet and web design, it actually works very well. Ever improving design technology means that it’s easier than ever to build attractive 3D designs, and it’s something I’d recommend considering for your website.

Essentially, 3D illustrations add a sense of depth and realism to graphic elements. They are often more attractive than traditional 2D designs, which improves the overall user experience and will basically help boost your website’s popularity and drive more traffic.

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website makeover for seo

How to Give Your Website an SEO Makeover

There’s been a trend in recent years for ‘makeover’ TV shows giving our cars, our homes, our gardens, and even our pets the full treatment. In this article we are going to emulate those TV shows, by giving your website a makeover to improve its SEO, and in turn boost, its ranking on Google.

There are plenty of differences between giving your website a makeover compared to a house or a car. Firstly, it can be done with the minimum of disruption and in most cases without the website having any downtime. The changes that can be made require little more than spending time logged into your website admin panel and making the updates.

Your website’s SEO makeover can also be done without any expenditure, although you may want to obtain some software or plugins which can assist you. Finally, the time it is going to take for you to carry out most of the SEO makeover can be measured in minutes rather than hours. Your website’s SEO makeover consists of 7 specific tasks.

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optimising images for wordpress

Top Tips For Optimizing Images On Your WordPress Site

If you’re building a new WordPress website then you need to think carefully about the type of content that you’re including and the ways that it’s presented. For example, adding images to your WordPress website is a great way of boosting the user experience, but you need to make sure that they’re well optimized.

Poorly optimized images can result in slow website speeds, a poor SEO score, and a high visitor bounce rate. With this in mind, I decided to put together this list of the best ways to optimize images for your WordPress website.

  1. Make Sure Your Images Are Compressed

It’s extremely important to make sure that your images aren’t too large, otherwise they will take up too much server space and will take too long to load. I always recommend compressing your images before you upload them to your WordPress site, because this is simply the easiest option.

On the other hand, there are options if you want to compress images that are already on your website. The best thing to do here is to install an image compression plugin which you can use to optimize all of your picture files.

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