One of the enormous benefits of excellent web design is that it can achieve many things for the business that owns the website being created. What it can achieve will largely depend on the business’s goals and ambitions, which in turn dictates the remit it will have given to its web designers.
However, in most cases, when a business website is being designed, it should at least help to take visitors to the website closer to becoming customers of that business. How subtle or strongly the website does this will depend on the business type and how the business owners want their customers to follow their sales funnel.
That means that the overriding objective of the website’s design can range from turning a visitor into a prospect or lead by encouraging a call to the business or entering an email address in an opt-in form to them selecting a product, taking out their credit card, and making a purchase while they are on the website.
There can be other calls to action on a website; however, regardless of what they are, each is a conversion. In other words, the website has converted the person who landed on the website from a visitor to a paying customer or a least a prospect who has shown that they have an interest in the products and services that the business may offer.
As for how web design can enhance the conversion rates of a website, there are no fewer than seven web design strategies specifically geared towards that highly desirable business objective.
