Designing Landing Pages
The biggest challenge for online businesses is to persuade the generated leads into taking the desired call to action and converting it into sales.
And this is what landing pages help you achieve! A landing page is the second point of contact that you have with your potential customer after the PPC ad or email.
Break-free from the Myopic Approach – Look at the Bigger Picture
Many businesses have a myopic approach. They only focus on the first point of contact which is the PPC ad and email. However, the success of the PPC campaign lies in not the clicks but the conversion rate. Click is the cost and conversion is return on investment.