Email Marketing Perth
We provide email marketing services and advice to small businesses in Perth WA and around Australia.
Email marketing, when done properly can be one of the most cost effective forms of digital marketing – when done correctly.
Once you have built up a nice contact list, email marketing done well can help you to nurture and engage potential customers and keep customers engaged, track their journey, and hopefully boost sales.
Some of the questions we get asked are;
Should I just email potential clients using my Outlook?
We advise clients to use a professional email platform such as MailChimp or Constant Contact. We advise not to send the emails from your own email address as it runs the risk of getting your email address flagged as ‘spam’. Then you will not be able to email clients etc until it is cleared with the security organisation that flagged it.
A professional platform offers campaign creation, template designs, list management, analytics and reporting (so you know what is getting opened) along with website integration tools and plugins.
What is a lead magnet?
A lead magnet is simply something you offer for free in return for a visitor adding their email address or other information to a form on your website. What they can be is almost limitless but obviously they need to be useful and related to your business. Examples are a report, a free quote or estimate, an instruction video, a free course or a discount coupon.
Can I buy a list when I’m just starting out with email marketing?
You are strongly advised NOT to buy a email list for several reasons. First, it is likely going to be a very low-quality list with many false or deactivated emails. Second, the people on that list may not be interested in your business. Third, you will almost certainly get flagged as sending spam, because none of these people agreed to be sent your emails. Fourth your autoresponder service will probably close your account if they discover you are adding purchased lists. Bottom line…do not buy email lists!