Google Ads

Google Ads Marketing Perth

Google Ads Perth

Slinky Digital provides professional Google Ads management services in Perth WA.

If you are struggling to generate targeted leads for your business, Google Ads could be just what you need. We can help you with a high converting Google Ad campaign that will ensure website traffic that converts into sales.

We have the expertise to set up and provide you with a fully managed and profitable Google Ad campaign that will provide you with a great ROI. Through our strategic Google Ads services you can generate targeted web traffic immediately and start generating sales.

Why You Need A Fully Managed Google Ads Campaign

If you are dubious about whether to opt for DIY Google Ads service or take on fully managed Google Ads service from an industry professional, then it’s best to choose the latter option because organizing and executing Google Ads campaign is tricky especially if you don’t have the experience.

Besides the cost difference, a fully managed Google Ads campaign can help you increase massive sales, improve business profits and stay ahead of the competition.

Fully Managed Google Ads Campaign
At Slinky Digital, we offer online businesses across diverse industry verticals fully managed Google Ads campaign services. Our 360° Google Ads campaign include campaign design, development, implementation, management and progress monitoring, which is impossible with a DIY Google Ads account.

To ensure your Google Ads campaign is a massive success and helps you achieve high returns on investments through increased conversion rate, we have a team of competent and experienced specialists. By using our experience, knowledge and expertise to its full advantage, we formulate end-to-end and profit driven Google Ads campaigns for your business. With us, you enjoy the peace of mind while our specialists manage and monitor your campaign.

Selecting & Bidding on the Right & Targeted Keywords

To design a strategic Google Ads campaign, we first understand your business needs, goals and target audience. According to these we select and bid on the targeted keywords on your behalf. In this way you don’t have to overpay for under-performing keywords.

Google Ad Campaign Development, Placement & Budget Management

From the first point of contact which is your Google Ad to the landing page design, we make sure every aspect of the campaign is synchronized and well-connected. This helps keep potential customers engaged and convert into sales. We make sure the ad has the popular keywords that are most searched by your target audience.

When it comes to Google Ads campaign, many businesses exceed their budget and some even fail to recover their investments because the campaign is not profitable and high converting. But with us, you don’t have to worry about that! We make sure the campaign is delivers you high ROI and is within your proposed budget.

Campaign Management & Progress Monitoring
Managing a successful Google Ads campaign requires close monitoring of the progress and analysis of the results. And this is included in our fully managed campaign services. We monitor the progress of your campaign and provide you comprehensive monthly reports to help you see the progress by yourself. Monitoring helps us to measure the success of your Google Ads campaign and make changes if necessary.

What is Google Ads conversion rate optimisation?

Conversion rate optimisation is the process, and the actions taken, to ensure that when a visitor lands on a website, everything is in place to encourage them to take a desired action. This could be a sale, them filling out an email opt-in form, completing a survey, or indeed any of the many actions that a business might want a visitor to take.

Poor conversion rate optimisation is one of the biggest errors companies make, whereby they spend their marketing budget driving traffic to their website, and then despair when visitors quickly leave again. Effectively optimising a website for conversions is one of the top services offered by digital marketing companies.

Google Ads : A / B Testing

Who would have thought that changing the shape or the colour of the call to action tab can impact conversion rate of the website significantly? Your website has a variety of web pages, banner ads and call to actions but have you ever wondered which web page is generating most conversions and which page is bouncing off potential customers, if not, then its time you did.

At Slinky Digital, we offer online businesses across industry verticals reliable A/B testing services.

A/B testing also known as the split testing is the most effective and reliable method to test and identify the effective version and design for your website. This method is also used to test marketing tactics on your website home page, landing pages, banner ads and call to actions.

By using A/B testing, we measure the actual behaviour of your visitors. According to the findings we draw from this testing method, we recommend you changes in web design, site’s colour, the placement of call to action tabs, banner ads and more.

A/B Testing Takes the Guesswork Out of Google Ad Optimisation
We don’t just randomly suggest web design changes, we recommend you solid and result-driven changes based on in-depth and extensive A/B testing methodology. We provide you data-backed web design and development changes.

The virtual world is highly-competitive and dynamic; websites that worked in the past may not be as effective today. Therefore to ensure you stay competitive, grow, sustain and thrive, A/B testing can help.

So, to stay ahead of the competition with an edge, get in touch with us today! Our A/B testings service can help you optimise your Google Ads campaign and improve your conversion rate significantly!

Designing Google Ad Landing Pages

The biggest challenge for online businesses is to persuade the generated leads into taking the desired call to action and converting it into sales. And this is what landing pages help you achieve! A landing page is the second point of contact that you have with your potential customer after the potential customer views and clicks on your Google ad.

Break-free from the Myopic Approach – Look at the Bigger Picture
Many businesses have a myopic approach. They only focus on the first point of contact which is the Google ad. However, the success of the Google ad campaign lies in not the clicks but the conversion rate. Click is the cost and conversion is return on investment.

To increase ROI, the Google ad campaign has to be well-conceived and strategic. From the Google ad, the potential customer is directed to the landing page. The design and the appeal of your landing page can help you achieve your conversion goal.

Landing Pages Designed to Convert
At Slinky Digital, we are experienced at designing landing pages that are bound to improve your conversion rate. To deliver you high converting landing pages, we have onboard the best and most experienced designers in Australia. By using our wealth of experience, expertise and the latest techniques like A/B tests, UX tests and Multivariate tests, we design customised and profit driven landing pages that help you achieve your conversion goals.

Our creative genius enables us to develop landing pages that engages and persuades the potential buyer to take the desired action. At Slinky Digital, we don’t shoot in the dark, we deliver you flawless and high converting landing pages based on thorough research.

Strategic Landing Page Design Approach
Based on the test results from conversion testing, eye-tracking and motivational research, we create, design and develop impeccable and high converting landing pages.

Our specialists pay attention to each element on the landing page including the page copy, design of the page, call to action buttons, their placement and more.

We use innovative imagery to control page visitor’s eye flow, emphasise the incentive, reduce anxiety of the visitor by writing compelling copy that builds trust and focus on the visitor’s attention on the call to action.

So, if you are looking for successful landing page designs that not just promise but actually deliver high sales conversion rates, then you know who to call!

FAQ’s

Negative keywords are words and phrases that are included in your Google Ads campaign, that you do not want your ad to show for.

Common ones are ‘free’ or ‘discount’. For example, if you sold luxury car engine tuning in Perth, but had ‘free’ as one of your negative keywords, any time someone typed in, ‘BMW engine tuning Perth’, your ad might appear, but if they added ‘free’ to the front of their search, it would not.

PPC stands for ‘pay per click’ advertising and it is a form of marketing, like Google Ads – that can bring instant traffic to your website if you have the marketing budget available to pay for the ads. The primary player within PPC is Google Ads which is understandable, given that Google accounts for over 90% of search engine traffic.

Unlike newspaper or magazine ads where you simply pay to be seen, Google Ads are based on the keywords that someone types into a search box. For example, if someone types in ‘Digital Agency Perth‘, and you have a PPC ad set up for those keywords, then if you have bid enough, your Google advert will be seen before others.

This means that if your ad appears, and they then click it, you pay, but the benefit is that person is now being redirected to your website, and there’s greater chance of the person searching, being interested in your brand and products.

While that hopefully sounds straightforward enough, setting up Google Ads so that they are effective, rather than just a drain on your funds, requires skills and knowledge. Factors such as what keywords to bid on, how much those bids should be, and what copy to write in your ads, are just some of the key elements that should be entrusted to a professional digital marketing company.

If by immediate, you mean within a few minutes, or at worst a few hours then, yes it can. The big caveat though is it will only happen if your Google Ads campaign has been properly planned and implemented. Simply putting up random ads with no keyword research, and bidding in the dark is a recipe for losing all your ad spend and getting no discernible results.

It is a fact that across the internet 96% of visitors do not buy on their first visit to a website. That is a lot of visitors that you’ve made the effort, possibly via SEO, to get to your website, so you need some way of getting them back. That is what retargeting can do for you.

By placing content and advertising relevant to your business on other popular websites, or ones related to yours, technology such as tracking pixels or cookies, will display them when a visitor is on those websites.

It may be that they do not immediately click through and come to your website, but they could. Worse case is that you are keeping your brand awareness in their mind so that whenever they do decide it is time to buy, yours is the one they seek out again.

To ensure you generate targeted traffic from the Google Ads campaign and that traffic converts into sales, our team of highly skilled Google Ads specialists use their profound field knowledge and a variety of analytical tools. We design a strategic Google Ads plan that helps you achieve your end goal.

We focus on both optimisation of Google Ads campaign and website conversion rate. To ensure the optimization of Google Ads campaigns we choose the perfect keyword phrases that are mostly used by your targeted audience and killer body copy.

And for high website conversion rate, we use tools like: A/B Split Testing and Google Analytics. These tools help us identify the root cause of the bounce rate and what changes can be made to reduce it.

Using the analytical results we sit with your design team to improve your website design and call to actions. We also develop landing pages using the right keywords and content to ensure your targeted audience takes the desired call to action and converts into sales!

Contact Us

So if you want improve your conversion rate and reduce your bounce rate, get in touch with us now! We can provide you a Google Ads campaign that can increase your business profitability significantly!

Some more of the wonderful clients we have worked with

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Slinky Digital

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