Slinky Digital provides professional Google Ads management services in Perth WA.
If you are struggling to generate targeted leads for your business, Google Ads could be just what you need. We can help you with a high converting Google Ad campaign that will ensure website traffic that converts into sales.
We have the expertise to set up and provide you with a fully managed and profitable Google Ad campaign that will provide you with a great ROI. Through our strategic Google Ads services you can generate targeted web traffic immediately and start generating sales.
Why You Need A Fully Managed Google Ads Campaign
If you are dubious about whether to opt for DIY Google Ads service or take on fully managed Google Ads service from an industry professional, then it’s best to choose the latter option because organizing and executing Google Ads campaign is tricky especially if you don’t have the experience. Besides the cost difference, a fully managed Google Ads campaign can help you increase massive sales, improve business profits and stay ahead of the competition.
Fully Managed Google Ads Campaign
At Slinky Digital, we offer online businesses across diverse industry verticals fully managed Google Ads campaign services. Our 360° Google Ads campaign include campaign design, development, implementation, management and progress monitoring, which is impossible with a DIY Google Ads account.
To ensure your Google Ads campaign is a massive success and helps you achieve high returns on investments through increased conversion rate, we have a team of competent and experienced specialists. By using our experience, knowledge and expertise to its full advantage, we formulate end-to-end and profit driven Google Ads campaigns for your business. With us, you enjoy the peace of mind while our specialists manage and monitor your campaign.
Selecting & Bidding on the Right & Targeted Keywords
To design a strategic Google Ads campaign, we first understand your business needs, goals and target audience. According to these we select and bid on the targeted keywords on your behalf. In this way you don’t have to overpay for under-performing keywords.
Google Ad Campaign Development, Placement & Budget Management
From the first point of contact which is your Google Ad to the landing page design, we make sure every aspect of the campaign is synchronized and well-connected. This helps keep potential customers engaged and convert into sales. We make sure the ad has the popular keywords that are most searched by your target audience.
When it comes to Google Ads campaign, many businesses exceed their budget and some even fail to recover their investments because the campaign is not profitable and high converting. But with us, you don’t have to worry about that! We make sure the campaign is delivers you high ROI and is within your proposed budget.
Campaign Management & Progress Monitoring
Managing a successful Google Ads campaign requires close monitoring of the progress and analysis of the results. And this is included in our fully managed campaign services. We monitor the progress of your campaign and provide you comprehensive monthly reports to help you see the progress by yourself. Monitoring helps us to measure the success of your Google Ads campaign and make changes if necessary.
What is Google Ads conversion rate optimisation?
Conversion rate optimisation is the process, and the actions taken, to ensure that when a visitor lands on a website, everything is in place to encourage them to take a desired action. This could be a sale, them filling out an email opt-in form, completing a survey, or indeed any of the many actions that a business might want a visitor to take.
Poor conversion rate optimisation is one of the biggest errors companies make, whereby they spend their marketing budget driving traffic to their website, and then despair when visitors quickly leave again. Effectively optimising a website for conversions is one of the top services offered by digital marketing companies.
Negative keywords are words and phrases that are included in your Google Ads campaign, that you do not want your ad to show for.
Common ones are ‘free’ or ‘discount’. For example, if you sold luxury car engine tuning in Perth, but had ‘free’ as one of your negative keywords, any time someone typed in, ‘BMW engine tuning Perth’, your ad might appear, but if they added ‘free’ to the front of their search, it would not.
PPC stands for ‘pay per click’ advertising and it is a form of marketing, like Google Ads – that can bring instant traffic to your website if you have the marketing budget available to pay for the ads. The primary player within PPC is Google Ads which is understandable, given that Google accounts for over 90% of search engine traffic.
Unlike newspaper or magazine ads where you simply pay to be seen, Google Ads are based on the keywords that someone types into a search box. For example, if someone types in ‘Digital Agency Perth‘, and you have a PPC ad set up for those keywords, then if you have bid enough, your Google advert will be seen before others.
This means that if your ad appears, and they then click it, you pay, but the benefit is that person is now being redirected to your website, and there’s greater chance of the person searching, being interested in your brand and products.
While that hopefully sounds straightforward enough, setting up Google Ads so that they are effective, rather than just a drain on your funds, requires skills and knowledge. Factors such as what keywords to bid on, how much those bids should be, and what copy to write in your ads, are just some of the key elements that should be entrusted to a professional digital marketing company.
If by immediate, you mean within a few minutes, or at worst a few hours then, yes it can. The big caveat though is it will only happen if your Google Ads campaign has been properly planned and implemented. Simply putting up random ads with no keyword research, and bidding in the dark is a recipe for losing all your ad spend and getting no discernible results.
It is a fact that across the internet 96% of visitors do not buy on their first visit to a website. That is a lot of visitors that you’ve made the effort, possibly via SEO, to get to your website, so you need some way of getting them back. That is what retargeting can do for you.
By placing content and advertising relevant to your business on other popular websites, or ones related to yours, technology such as tracking pixels or cookies, will display them when a visitor is on those websites.
It may be that they do not immediately click through and come to your website, but they could. Worse case is that you are keeping your brand awareness in their mind so that whenever they do decide it is time to buy, yours is the one they seek out again.
To ensure you generate targeted traffic from the Google Ads campaign and that traffic converts into sales, our team of highly skilled Google Ads specialists use their profound field knowledge and a variety of analytical tools. We design a strategic Google Ads plan that helps you achieve your end goal.
We focus on both optimisation of Google Ads campaign and website conversion rate. To ensure the optimization of Google Ads campaigns we choose the perfect keyword phrases that are mostly used by your targeted audience and killer body copy.
And for high website conversion rate, we use tools like: A/B Split Testing and Google Analytics. These tools help us identify the root cause of the bounce rate and what changes can be made to reduce it.
Using the analytical results we sit with your design team to improve your website design and call to actions. We also develop landing pages using the right keywords and content to ensure your targeted audience takes the desired call to action and converts into sales!
Google has dedicated Ad Traffic Quality Team using live reviewers, automatic filters, machine learning, and deep research to detect and filter as much invalid and fraudulent activity as possible. Learn more about how Google works to protect you from invalid activity and advertising fraud.
So if you want improve your conversion rate and reduce your bounce rate, get in touch with us now! We can provide you a Google Ads campaign that can increase your business profitability significantly!