Slinky Digital provides professional Google Ads management services in Perth WA.
If you are struggling to generate targeted leads for your business, Google Ads could be just what you need. We can help you with a high-converting campaign that will ensure website traffic that converts into sales.
We have the expertise to set up and provide you with a fully managed and profitable Google AdWords campaign that will provide you with a great ROI. Through our strategic Google Ad services you can generate targeted web traffic immediately and start generating sales.
Get a free quote now: (08) 6102 8944
Why You Need A Fully Managed Advertising Campaign
If you are dubious about whether to opt for DIY Google Ad service or take on fully managed service from an industry professional, then it’s best to choose the latter option because organizing and executing Google AdWords campaign is tricky especially if you don’t have the experience. Besides the cost difference, a fully managed campaign can help you increase massive sales, improve business profits and stay ahead of the competition.
Fully Managed Campaign
At Slinky Digital, we offer online businesses across diverse industry verticals fully managed Google Ads campaign services. Our 360° advertising campaign include campaign design, development, implementation, management and progress monitoring, which is impossible with a DIY account.
To ensure your Google Ad campaign is a massive success and helps you achieve high returns on investments through increased conversion rate, we have a team of competent and experienced specialists. By using our experience, knowledge and expertise to its full advantage, we formulate end-to-end and profit driven campaigns for your business. With us, you enjoy the peace of mind while our specialists manage and monitor your campaign. Get a free quote now: (08) 6102 8944
Selecting & Bidding on the Right & Targeted Keywords
To design a strategic Google Ads campaign, we first understand your business needs, goals and target audience. According to these we select and bid on the targeted keywords on your behalf. In this way you don’t have to overpay for under-performing keywords.
Google Ad Campaign Development, Placement & Budget Management
From the first point of contact which is your Google Ad to the landing page design, we make sure every aspect of the campaign is synchronized and well-connected. This helps keep potential customers engaged and convert into sales. We make sure the ad has the popular keywords that are most searched by your target audience.
When it comes to Google advertising campaign, many businesses exceed their budget and some even fail to recover their investments because the campaign is not profitable and high converting. But with us, you don’t have to worry about that! We make sure the campaign is delivers you high ROI and is within your proposed budget.
Campaign Management & Progress Monitoring
Managing a successful Google Ads campaign requires close monitoring of the progress and analysis of the results. And this is included in our fully managed campaign services. We monitor the progress of your campaign and provide you comprehensive monthly reports to help you see the progress by yourself. Monitoring helps us to measure the success of your digital advertising campaign and make changes if necessary.
Get a free quote now: (08) 6102 8944
FAQs
These are some of the common questions that we are asked.
SEO and PPC (Google Ads) have their place in digital marketing but are used in very different ways. SEO is perfect for organic searches, establishing your domain authority, and building for the longer term. PPC, on the other hand, can bring immediate results and can be used to target very specific demographics such as location, age, and income.
Conversion rate optimisation (CRO) is the process and the actions taken to ensure that when a visitor lands on a website, everything is in place to encourage them to take a desired action. This could be a sale, them filling out an email opt-in form, completing a survey, or any of the many actions a business might want a visitor to take. Poor conversion rate optimisation is one of the biggest errors companies make, whereby they spend their marketing budget driving traffic to their website and then despair when visitors quickly leave again. Effectively optimising a website for conversions is one of the top services digital marketing companies offer.
Pay-Per-Click (PPC) means you are paying for every click from the search engine to your website, and to continue getting visitors, you need to keep paying. It can often require a very large budget and certainly requires careful research and targeting of keywords so that the budget is used effectively.
SEO is often regarded as a free option. While the traffic you receive costs nothing, it always makes sense to invest in proper SEO management to ensure that your website is optimised correctly for the search engines. As for which is cheaper, SEO should be seen as a long-term, ongoing strategy in most cases since PPC traffic will always need to be paid for.
A/B testing, or split testing, is the most effective and reliable method to test and identify your digital marketing campaigns’ effective versions and designs. This method also tests marketing tactics on your website’s home page, landing pages, banner ads and calls to action.
By using A/B testing, we measure the actual behaviour of your visitors. According to the findings we draw from this testing method, we recommend changes in web design, digital marketing campaign, site’s colour, the placement of call-to-action tabs, telephone numbers etc.
What is the main advantage of A/B Testing?
A/B Testing takes the guesswork out of Google ad optimisation. We don’t just randomly suggest digital marketing or design changes; we recommend solid and result-driven changes based on in-depth and extensive A/B testing methodology. We provide you with data-backed web design and digital marketing campaign changes.
The virtual world is highly-competitive and dynamic; websites and online marketing campaigns that worked in the past may not be as effective today. Therefore to ensure you stay competitive, grow, sustain and thrive, A/B testing will help.
So, to stay ahead of the competition with an edge, contact us today! Our A/B testing service can help you optimise your Google Ads campaign and improve your conversion rate significantly!
The biggest challenge for businesses online is to persuade the generated leads to take the desired call to action that converts into sales. This is what landing pages can help you achieve. A landing page is your second point of contact with your potential customer after the potential customer views and clicks on your Google Ad.
Many businesses have a myopic approach. They only focus on the first point of contact, the Google ad. However, the success of the Google digital marketing campaign lies not in the clicks – but in the conversion rate. Click is the cost, and conversion is the return on investment.
The Google digital marketing campaign must be well-conceived and strategic to increase ROI. The potential customer is directed to the landing page from the Google ad. Your landing page’s design and appeal can help you achieve your conversion goal.
At Slinky Digital, we are experienced in designing digital marketing landing pages that are bound to improve your conversion rate. We have onboard the best and most experienced website designers and digital marketing experts in Australia to deliver you high-converting landing pages. Using our wealth of experience, expertise and the latest techniques like A/B tests, UX tests and Multivariate tests, we design customised and profit-driven digital marketing landing pages that help you achieve your conversion goals.
Our creative genius enables us to develop landing pages that engage and persuades the potential buyer to take the desired action. At Slinky Digital, we don’t shoot in the dark; we deliver flawless and high-converting landing pages based on thorough research.
Based on the test results from conversion testing, eye-tracking and motivational research, we create, design and develop impeccable and high-converting landing pages. Our specialists pay attention to each element on the landing page, including the page copy, the design of the page, call-to-action buttons, their placement and more.
We use innovative imagery to control page visitors’ eye flow, emphasise the incentive, and reduce the visitor’s anxiety by writing compelling copy that builds trust and focuses the visitor’s attention on the call to action.
It is a fact that across the internet, 96% of visitors do not buy on their first visit to a website. That is a lot of visitors that you’ve made an effort, possibly via SEO, to get to your website, so you need some way of getting them back. That is what retargeting can do for you.
By placing content and advertising relevant to your business on other popular websites, or related ones, technology such as tracking pixels or cookies will display them when a visitor is on those websites.
It may be that they do not immediately click through and come to your website, but they could. Worse case is that you are keeping your brand awareness in mind so that whenever they decide it is time to buy, yours is the one they seek out again.
If by immediate, you mean within a few minutes, or at worst, a few hours, then yes, it can. The big caveat, though, is it will only happen if your Google Ads campaign has been appropriately planned and implemented. Simply putting up random ads with no keyword research and bidding in the dark is a recipe for losing all your ad spend and getting no discernible results.
PPC stands for ‘pay per click advertising, and it is a form of marketing, like Google Ads – that can bring instant traffic to your website if you have the marketing budget available to pay for the ads. The primary player within PPC is Google Ads which is understandable, given that Google accounts for over 90% of search engine traffic.
Unlike newspaper or magazine ads, where you pay to be seen, Google Ads are based on the keywords that someone types into a search box. For example, if someone types in ‘Digital Agency Perth‘, and you have a PPC ad set up for those keywords, then if you have bid enough, your Google advert will be seen before others.
This means that if your ad appears, and they click it, you pay, but the benefit is that person is now being redirected to your website, and there’s a greater chance of the person searching and being interested in your brand and products.
While that hopefully sounds straightforward enough, setting up Google Ads so that they are effective rather than just a drain on your funds requires skills and knowledge. Factors such as what keywords to bid on, how much those bids should be, and what copy to write in your ads are some key elements that should be entrusted to a professional digital marketing company.
Negative keywords are words and phrases included in your Google Ads campaign that you do not want your ad to show for.
Common ones are ‘free’ or ‘discount’. For example, if you sold luxury car engine tuning in Perth, but had ‘free’ as one of your negative keywords, any time someone typed in, ‘BMW engine tuning Perth’, your ad might appear, but if they added ‘free’ to the front of their search, it would not.
