You’ve probably heard of social media influencers – I mean, we all have, right? But, the chances are that you probably don’t realise just how big of a deal they are in the modern world of digital marketing. When used right, advertising via social media influencers can generate huge amounts of traffic for your business.
However, it’s also possible to lose a lot of money if you don’t use the right influencers or if you send the wrong message. With this in mind, I decided to put together a short article outlining exactly what social media influencer are and what the best ways to use them are.
What Is A Social Media Influencer?
To put it simply, a social media influencer is someone with a large online following who is willing to accept payment in exchange for promoting your products or services. The good thing about most social influencers is that they tend to have quite tight, niche-related followings, which means that they allow you to easily reach a target group of people.
For example, if you run an eCommerce store selling eco-friendly travel related products, you could partner with a popular Instagrammer who focuses on travelling and similar content. Doing this can help you reach hundreds, or even thousands of interested people, potentially driving huge amounts of traffic to your business.
Why Should I Use Influencer Marketing?
There are literally hundreds of thousands of social media influencers out there. If you want to promote something quickly, then using influencer marketing is a great way to do it.
- It allows you to reach huge numbers of people with little effort.
- People trust social media influencers, which makes them more likely to make a purchase or use a service that they recommend.
- It lets you target your marketing very effectively by simply choosing which influencers you want to use.
To put things simply, you’re missing out if you aren’t using some form of influencer marketing for your business. Do some research, and start connecting with people who can help you promote your business.
How Do I Choose The Right Influencer?
Unfortunately, the sheer number of social media influencers out there can make it a little hard to choose the right one for your business. For me, there are three important things to consider:
Reach – Although you will probably be confined by your budget to some extent, it’s important to choose an influencer who has the ability to reach as many people as possible.
Relevance – As I’ve already noted, you need to make sure that you’re using influencers who are relevant to your business and the type of products or services that you’re promoting.
Resonance – Basically, an influencers resonance is how much engagement they will be able to generate for you and your brand. Look for niche influencers with a dedicated following who will be likely to engage with your sponsored post.
Although choosing the right social media influencer can be hard, it’s more than possible.
At the start of this article, we asked the question “is it worth using social media influencers?”. The answer is a resounding yes, of course it is!
You shouldn’t be thinking about whether or not to use social media influencers, but instead, who to use and how to maximise your return on investment.