Online reputation management may be needed by almost any business with an online presence.
Most companies know that it is important these days to have an online presence. Being able to provide a website where customers or potential customers can find the product or service they want at any time of the day or night and contact you for more details about it is a great way to do business and make the most of marketing opportunities.
Why an online presence can be harmful
However, sometimes damage can be done to the reputation of your business, which has an adverse effect on sales for months.
It can bring a business to its knees very quickly. This can come from disgruntled customers or even ex-employees who post comments in forums or on social media sites bad-mouthing your company, services, or goods. How can you mitigate the damage they cause?
Read More +It only takes one spoiler
Limit the damage caused by negative comments online
A business may have hundreds of satisfied customers and only one or two dissatisfied. But it only takes one person to start making disparaging remarks on social media for sales to be affected and put potential customers off doing business with you. Many people follow the old adage, ‘Where there’s smoke, there’s fire.’ But it is not necessarily true. Some people get a power kick by putting others down and ruining their reputations.
Read More +Benjamin Franklin
Or maybe an old website is causing the problem.
Whatever the problem is, it may not even be the customer’s fault.
Sometimes, an outdated website causes a poor user experience, and the customer becomes frustrated. They vent their feelings online as people are wont to do. Even if they get it sorted, they usually don’t bother going back to the original comment to say so. That leaves other people who read the comment thinking that the problem still exists, and they don’t bother trying to figure things out.
Don’t let it happen to you.
We are trained in the art of online reputation management and know exactly how to handle this problem.
We have done it before for many other companies, much to their relief. If you have found damaging comments online about your company, let us handle this problem for you.