SEO

SEO Perth : Your Search Engine Optimisation Specialists

Our SEO agency has been providing professional SEO services in Perth for over 20 years. We are trusted by top brands for good reason.

Our SEO Specialists provide a methodical approach to SEO that will give you consistent, long term rankings and a superior Return on Investment (ROI). It is our experience and approach that leads us to be referred to as a top Perth SEO company.

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No matter how beautiful your website is; if it’s not visible to your target audience, it’s not much good from a marketing standpoint. Over the last few years the competition on the web has become ferocious. Google is also improving its quality standards for website ranking.

To ensure your website secures a high ranking in the organic Search Engine Results Pages (SERPS), you need professional SEO Perth with a strategic SEO services marketing plan. And this is exactly what we do.

At Slinky Digital, our SEO services consist of a comprehensive suite of professional, customised and targeted results driven organic SEO services in Perth WA. We will assess your business needs and provide an affordable price with a promise of a vast improvement in results to what you are currently getting.

Some of the amazing SEO Perth clients we have worked with

Digital Marketing & SEO Perth Client - Blue Print Homes

Digital Marketing & SEO Perth Client - Herron Todd White

Digital Marketing & SEO Perth Client - Kreepy Krauly

Whether you need local Perth SEO or global SEO services,
our Perth based SEO company has the expertise in all.

Some of our Organic SEO Perth Services

We design and develop professional Perth SEO plans that help you achieve high website ranking on Google, increase online visibility, attract targeted leads, improve click through rates and increase your conversion ratio. Our SEO services goal is to help you target, attract and convert potential leads into regular customers.

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SEO Audit

Does your website have high bounce rate and low conversion rate?

If yes, then its time you get in touch with Slinky Digital and benefit from our problem-solving and result-driven SEO audit service.

At Slinky Digital, we are dedicated to providing individual and businesses across all industry domains, comprehensive and reliable search engine optimization auditing services to help you identify the potential issues that are your website from ranking high.

We provide you a detailed and customized SEO analytical report that explicitly outlines all the issues impacting your sites performance in the search engines along with a strategic SEO plan that includes solid corrective measures like web optimization, link acquisition, content marketing and more.

SEO Audit – Holistic Approach
To ensure you get the best value for your money, we follow a holistic SEO audit approach. We leave no stone unturned during our SEO audit in finding out the reasons that could be affecting your online visibility.

Our knowledgeable and experienced SEO audit team looks at various aspects including but not limited to:

  • URL structure
  • Potential code issues
  • Potential technical issues
  • Internal and external link building strategies
  • Content quality
  • On-page and off-page SEO factors
  • Meta Details including title tags
  • Keyword usage strategy
  • Duplicate content issues
  • Current analytics
  • Navigation and file structure
  • Page load time
  • XML and HTML site maps
  • Social media indicators
  • Blog optimization issues
  • Local and global SEO
  • Analysis of your competitors

Upon completion, we then formulate a strategic and a targeted SEO plan on the basis of our findings.

At Slinky Digital, we are highly customer focused and seek long-term customer relationships and this is exactly why, unlike fly by night SEO companies, we don’t use black hat tricks to increase your ranking or provide you cookie-cutter plans. We perform extensive audit in a timely manner using the latest SEO tools and techniques. We provide you a reliable SEO plan using fair techniques that comply with the on-going Google Penguin and Panda algorithms.

Once the SEO plan is implemented, we also furnish you with monthly reports to show the difference made by the SEO strategies we implemented!

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Local SEO

Are you looking to dominate the market and increase your local customer base?
The perfect combination of our 2 E’s – Experience and Expertise – enables us to provide you a solid and strategic local SEO plan that can fetch you a high local search engine ranking, generate targeted web traffic and increase your conversion ratio.

Local SEO Strategy – What to Expect?

Our local SEO strategic plan is divided into two parts:

  • High organic listing
  • Suburb focused web pages

High Organic Listing
Our local SEO experts have a strong understanding of the local market. Our first step in improving your local engagement is to get your website listed in Google ‘My Business’ so that you are visible in the Google Maps/local listings when your potential customer searches for a business similar to yours in your local area.

Getting your website ranked in the organic listing for location based searches is a smart strategy that allows you to rank your website in area searches where you do business, thus generating highly targeted leads which should result in higher sales conversion rates.

Creating Suburb-Focused Web Pages
Once your website is listed, we can also then focus on developing suburb-focused pages on your website incorporating quality Local SEO techniques and using the right targeted keywords that your potential buyers are likely to use to find something on Google.

Other strategies can be floating killer content about your business and generating hype about your business on social media pages. Other areas that we focus on are on-site optimisation, proper geo-meta tags and localised industry link building.

All these activities contribute to:

  • Improving your website’s visibility on highly convertible and geo targeted listings
  • Increasing your locally driven targeted buyers
  • Establishing a strong and an impactful brand identity in your local area

Optimise for your local turf today

So, if you are ready to give your local competitors a tough time on the web and you want to increase your local SEO sales conversion rate and increase your long-term customer base, then contact us now! We can help you optimize your business website and take control of your local turf and achieve your goals in the shortest time!

“You are just one step away from becoming a local market success and dominating the Market”

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Website Analytics

Learn About Your Website SEO Traffic
Are you worried about your site’s high bounce rate? Are you wondering why the traffic generated on your website does not convert into sales? If yes, then benefit from our web analytics service now!

At Slinky Digital, we offer comprehensive and performance-driven website analytic services to businesses and individuals that help identify issues related to high bounce rate and low conversion rate.

Our goal is to provide you reliable findings and detailed site analysis to help you target loop-holes and optimize your website design that can lead to increase in sales and high ROI’s.

Sometimes you may have the best website design and yet you may not be able to convert the leads into sales.

We provide you full-scale and quality measurement & analysis of internet data related to your website. Our team of web analysts carefully study the off-page and on-page factors affecting the performance of your website.

We use web analytics tools like Google Analytics, A/B testing and Google Insights for Search to identify the potential issues, monitor and optimise your website. By using these analytic tools to their full potential we study the behaviour of your web traffic including how long users stay on your website before leaving, which landing pages get maximum usage etc.

This data is then analysed by our SEO professionals and then accordingly we design a proper website optimisation plan. Whether it’s rewriting the website copy, tweaking the navigation, changing the shape of the call to action box or improving title tags, we can it all. We make sure that from auditing your website to implementation of a solid site optimisation plan, we get the best value for your money and achieve your targeted goals!

We help you every step of the way. This includes monitoring the implemented plan. Our team monitors the implemented plan and evaluates the improvements by measuring your website against key performance indicators.

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Converting SEO Traffic

Get Better Conversions From Your SEO Traffic
Many business owners spend a lot of money improving their website’s SEO. Even though they are able to generate a lot of traffic, they can still struggle with converting that traffic into sales.

If you are also experiencing this and you are frustrated about your site’s high bounce rate, then contact us today!

At Slinky Digital, we can offer you a 360° strategic SEO campaign that can help you not only generate leads to your website, but also convert them into sales. We don’t just randomly devise an SEO plan with cookie cutter strategies. We provide you end-to-end and customised SEO plans that help you achieve your end goal! That is to improve your conversion rate and increase your profitability! Anybody can get you click-throughs but the most important aspect is to ensure they are converted into customers.

How We Do it
To deliver you what we promise, we have on-board the best SEO experts who are skilled at converting SEO traffic! By using our wealth of experience, impeccable expertise, comprehensive industry knowledge and advanced SEO tools, we develop result-driven and smart SEO campaigns that help in generating and converting SEO traffic.

However, before we devise and implement a customised SEO plan for your business, we first research and identify the issues related to your low conversion rate.

A few of the common reasons for low conversion rates are;

  • Poor Website Navigation
  • Poor User-Experience (UX)
  • Poor Quality Content
  • Weak ‘Call to Action’

Once the areas of concerns are identified, we formulate a strategic SEO plan using the best possible strategies for your business.

Generating Targeted Web Traffic
The key to converting SEO traffic is to focus on generating targeted web traffic. You may get random traffic on your website which is not interested in what you have to sell. This is where our team focuses the most! We use techniques like PPC ads and submit them on sites where we believe you are likely to attract your targeted traffic.

Website Optimisation
Our SEO Perth strategists analyse your website using tools like split testing to identify the problems with your current website design. Sometimes the site navigation is difficult or the colours are not appealing or the call to action is not placed properly. All these factors can negatively impact your lead conversion rate. Once these are identified, our strategists work to convert SEO traffic into leads.

Quality Content Creation
We also work to improve your site’s content through killer and convincing copy writing, popularity link building and usage of popular keywords. If your copy is convincing, you can easily convert Perth SEO traffic into leads.

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Content Marketing

To spread the word about your business, latest promotions, discount offers, products and services you need to float quality content on the web. This includes informative articles, press releases, product reviews and blogs. Along with this, you also need to have engaging and persuasive content on your website to ensure your potential customer is hooked, impressed and takes the desired call to action.

To ensure your copy is of top-notch quality, exciting and convincing, get in touch with us today!

At Slinky Digital, we specialize in content marketing. We offer you the highest quality, well-written, engaging and impressive content writing services that help improve your online presence, establish an impactful brand identity, generate leads, increase conversion and improve overall business profits. From article marketing and blog posts to press releases and website content, we assist you with all!

Content Marketing – How Do We Optimise?
When it comes to content marketing, we ensure that the content we write for you is of the highest quality complying with the Google Panda and Penguin algorithms and at the same time it is easily optimized on all popular search engines including Google, Bing and Yahoo.

Understand Your Business
Before marketing content for you, we understand your business values, needs, goals, your target audience and your requirements.

Find Popular Keywords and Relevant Phrases
After having a comprehensive understanding of your business, we then use the latest SEO tools and tactics to find popular keywords and relevant phrases that can help you achieve a high search engine ranking on local and global turf. For content marketing we use keywords and phrases that are used frequently by your target audience.

Keeping algorithm updates in focus, we insert popular keywords in the content we generate for your business. We make content search engine friendly so that it is easily crawled by the search engine spiders and helps improve your web ranking.

Link Building and Submission in Popular Directories
We incorporate quality backlinks in content we create for you and submit in popular directories. When your target audience clicks on the link, the audience is directed to your official website. Generating leads to your website is also an important part of content marketing strategy.

Quality and Impressive Website Content
We have expertise in writing impressive website content that helps leads convert into sales. Our web copies are interesting and crisp that portrays a strong company image and helps your audience take a desired call to action right away!

Monthly Reporting

Monthly Reporting

Detailed SEO Reporting To Keep You In The Loop
We believe in delivering highest quality SEO services along with monthly reports to help you evaluate the results achieved from the implemented SEO strategies.

Customer Based Approach
From the beginning till the end, we keep you updated and informed every step of the SEO campaign implementation process along with monthly reports. We also provide you comprehensive and detailed monthly reports on the results from the implemented strategies. From our monthly reports you can easily evaluate the difference between the previous and currently implemented SEO plan.

From the changes in bounce rate and lead generation to the changes in search engine ranking and online visibility to the difference in click through rates, conversion rate and sales, you can assess everything.

Our monthly reports are detailed and measure each element of the implemented strategic SEO plan to help you easily see the results and the performance of our strategy. We also provide you monthly reports on where each of your target keywords are ranking across Google.

Continuous Improvement
Through our monthly SEO reports, we are able to identify the areas of improvement and areas where we can improve even more. Monthly reports help our team to modify and deliver even better strategies to ensure the results are even more impressive the next month and the month after. We strive for continuous improvement so that you stay ahead of the game and dominate the virtual world with a strong competitive edge.

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Link Building

Whether you are striving for a high search engine ranking on the local turf or the global scale, link building strategies can help you achieve your goal! Read more about link building

For a customised Perth SEO marketing plan,
get in touch with us now!

Top SEO Team

SEO Case Study - LWA

Benefit From The Experience Of Perth’s Best SEO Agency

To deliver you our professional SEO marketing services we have the best Perth SEO specialists available. Our team of knowledgeable and experienced SEO professionals strive to help you not just beat online competition but crush it.

We first analyse your current SEO activities to see where you stand. This helps you see the difference after the SEO marketing strategies implemented by us. From quality content for your on-page optimisation to first class link building, our SEO Perth experts will deliver you a winning SEO plan.

To design a flawless professional SEO Perth plan, we use the latest SEO tools and test a multitude of items such as bounce rates on web pages and use Google analytics to ensure the strategies are perfectly aligned with the latest algorithms.

After the plan is implemented, we also provide you monthly performance reports to help you measure the success ratio and see the rank and traffic improvement of your website.

Which SEO Team To Choose?

Choosing who does your SEO

Most business owners are aware that if they want their website to rank higher in Google then effective SEO is necessary. The problem for most of them is that they do not know enough about SEO to be able to create and undertake a proper SEO strategy. This is before they even get to the point of considering the considerable amount of time it will take to plan, research, implement and monitor an SEO campaign.

For these reasons, and more, the sensible approach is to employ a digital marketing company that specialises in SEO. When we say ‘company’, it can often be the case that the company in question, is a one-person operation, and with others, it will be an agency with several employees. There are several differences between using either, which we are going to explore.

Using an SEO company that consists of a single individual means you will be dealing with one person who is an expert in SEO. They will have experience in ranking websites and will most likely use a number of tools to conduct the research necessary to create your SEO plan. Often called ‘SEO consultants’ you can find them on websites like Upwork.

SEO Company Perth

One of the advantages of outsourcing your SEO to an individual is it is more likely that their fees will lower than if you employ an agency with staff. If your budget is extremely limited, then often they might be your only option. However, as with any service of this type, when you use a freelancer, they may charge you by the hour. While this is normal practice, the number of hours worked may not always correspond to the results which are achieved.

Another consideration when hiring an individual is that you are most likely not their only client. If you are looking for relatively quick results, they may not be able to commit to working the number of hours needed to make that happen. That is not to say they won’t get results, but if the work involves multiple tasks like research, web site development, SEO planning, improved conversions, link building, and then monitoring all of it, it is easy to see why it could take them some time.

The alternative is to employ a digital marketing company that has several employees. There are two advantages of this which occur immediately. The first is that they have the resources in terms of time in order to complete tasks quicker, and they are more likely to be using a specialist on each element of the project. This means you will have a website design expert developing your website, and a keyword expert doing the keyword research.

In terms of communication and feedback, this is also going to be greatly enhanced using an agency. Often you will one individual within the company who is your key point of contact, and they will oversee your entire project. They may not actually be doing any of the tasks, but instead be managing and progressing each one as necessary to ensure the project runs smoothly and effectively.

An agency is also likely to have greater resources in terms of the tools they use, and the data they will rely upon to make decisions about your SEO. The monitoring they do on the many other projects they are working on now, or in the past, will give them very useful insights into what is working and what isn’t with respect to ranking websites on Google.

The fees you pay to a digital marketing company of this type will normally be higher than to an individual freelancer, however, as with most aspects of online marketing, it is the results which count. Bear in mind the better the results, the better the return on your investment, so it is not so much a matter of what you pay for your website’s SEO, it is what that investment will bring you in terms of increased visitors, conversions, sales, and profits.

What Is an SEO Company?

SEO Case Study - HL

SEO Knowledge, Experience & Skills

The reply to this question is not going to be a quick one or two-line answer. While that might be the case if you asked what a dairy farm (produces milk), or dressmaking company (makes dresses) does, what an SEO Perth company does is going to take a few paragraphs to explain.

The reason for that isn’t that it is too hard to explain what an SEO company is, it’s that each SEO company is unique. It is unique in many ways such as the types of services it offers, the number of services it offers, its size, number of employees, and in the exact way in which it achieves its results.

To help us answer the question, ‘What is a Perth SEO company?‘, it will help us if we define what the goal of most SEO companies is. That goal is ‘to help businesses grow’. At first, it might seem to you to be a very simplistic answer, however, if we were to consider every SEO company’s list of services, they will all ultimately be leading towards that simple, but very important goal.

If we consider that further, let’s examine why a business would employ a SEO company. We can point to specific actions and objectives which might include creating better content for the company’s website, protecting online reputations with online reputation management or to improving the search engine rankings. However, these, and the many other services an SEO company might provide, are not the reason that the company has been employed.

Simply creating content, protecting a brand’s reputation and better search engine rankings, are merely a means to an end. That end, or final goal, is that the company grows thanks to the increased sales which happens as a result of the services that the SEO company has provided.

When you employ an SEO company, the relationship which you enter is one where the success of your business is enhanced as a direct result of the objectives that you’ve agreed with them being met. What those specific objectives are will depend on the discussions, research, and the SEO audit which the SEO agency should carry out prior to any agreement being made.

The audit is what tells them, and you, what the current state of your SEO is, and what needs to be done to improve it. It’s a bit like taking your car in for a service and the mechanic listing everything that needs fixing. Unless you are a qualified mechanic, you’d let them get on with the work, and the same applies to SEO.

An SEO company has the knowledge, experience, skills, and tools to assess your SEO audit and then devise a strategy and specific plans to address the issues it has revealed. This is not only to fix them but to go further in pursuing the goal of growing your business.

That pursuit can consist of a whole range of services that an SEO company can provide you, the core one being to boost the visibility of your website in the search engines, especially in Google. It could do so by making changes to your current site structure, and that will include changes that happen on your website as well as many that happen off it.

An SEO company will plan and research all these activities, implement them using proven industry standard techniques and will regularly report back to you with their results. Everything they do will be done for a particular benefit. It might be to improve the content on your website, to increase backlinks to your website, or merely to tidy up the metadata on your web pages.

Ultimately, all of it comes back to that goal which every entrepreneur and business owner must surely have, and that is to grow their business. A Perth SEO company is the way and means of helping you to grow your business, and once it does that, the original question of what an SEO company does will most definitely be answered.

Through our professional Perth SEO plans you can build a strong customer base, experience sales growth and increase business profitability.

FAQ’s

Frequently Asked SEO Questions

Both SEO and PPC have their place in online marketing but are used in very different ways. SEO is perfect for organic searches, establishing your domain authority, and building for the longer term. PPC, on the other hand, can bring immediate results and can be used to target very specific demographics such as location, age, and income.

PPC means you are paying for every click from the search engine to your website, and in order to continue getting visitors you need to keep paying. It can often require a very large budget, and certainly requires careful research and targeting of keywords so that the budget is used effectively. SEO is often regarded as the free option, and while the traffic you receive costs nothing, it always makes sense to invest in proper SEO management to ensure that your website is optimised correctly for the search engines. As for which is cheaper, in most cases SEO should be in the longer term, since PPC traffic will always need to be paid for.

Keyword research is the means by which you can determine the keywords and keyword phrases that your website should be aiming to rank for in search engines. To conduct keyword research, you need to be exploring what other websites in your niche are ranking for, and which searches relating to your niche are searched for the most. Part of that research will also be to determine which keywords are the easiest, and which are the hardest to rank for. Once you have determined which keywords you are going to target you can then optimize the content on your website for those keywords accordingly, and create a linking plan with the keywords as anchor text, making it more likely that you will appear in the SERPs when someone searches for them.

Keyword research can be a task that can take endless hours if you do not know what you are doing, given the vast number of keywords that are likely to be relevant within your niche. That is why most businesses employ an SEO expert to do the research for them. SEO Perth experts will use a variety of tools and software to research and identify popular keywords within a niche. They can also establish the level of competition that is trying to rank for that keyword. Using their experience, they will then pinpoint keywords which have low competition and are easier to rank for, and those which are more difficult in order to create a SEO strategy to rank for as many keywords as possible.

Content marketing is utilising useful, educational, and interesting information on your website to build and retain a loyal audience. This free content, which you publish on your website, can be in many forms such as a blog articles, videos, infographics and page content. This content may not necessarily try to sell anything, but it plays an important role in taking potential customers through your marketing funnel, and towards a sale.

There are various places on your website that keywords can be used, and it is important to know that there is a hierarchy, meaning certain places are given more credit by Google than others. In descending order, they are the domain name, link anchor text, inner URL, title tag, meta description, and content. The principle behind this is that Google sees these in order of difficulty in terms of being able to get links, with a domain name being the most difficult and content being the easiest. As you optimise and grow your website you can use keywords in the places we have just mentioned, but don’t overdo it, especially when it comes to writing content. This is where many business owners mess up the SEO of their website because they overuse keywords, use them in the wrong places, or both.

Meta tags are relatively simple, but that does not mean they are not important for SEO purposes. They are words used within the code of a website to identify certain parts of it. When Google spiders your website it reads the meta tags and one of the benefits of that is that it tells Google what keywords you wish to rank for. The three meta tags are the title tag, which is what people will see when your website appears in the search engine listings, the description tag, which is a summary of what your website is all about, and the keywords where you can list the keywords relevant to that page. The title tag being the most important by far when it comes to keyword placement.

The answer is quite simply that with a follow link Google is directed to the website that backlink is pointing to, and conversely, with a no-follow link, it is told not to. Using no-follow links is often done by the owner of the website that the links are on, who does not wish to pass any of the ranking or authority their website has to the sites that his links to.

Also referred to as ‘link equity’ in some SEO circles, link juice is the amount of power or authority that a link transfers from the page it is placed on to the page that it links to. This means that if you have a link from a high authority website, some of that website’s clout passes to yours. This is why links from high ranking websites are so desirable, and as you’d expect, more difficult to obtain.

It certainly can, but only if it has a properly structured SEO plan in place. By plan, we mean that keyword research has been conducted and that the subsequent actions such as building backlinks, and website optimisation have been done correctly. The key is that rather than trying to compete with huge companies for searches that get tens of thousands of searches, you target the type of search that someone living locally would type in. An example would be if someone wanted SEO Services and they lived in the Perth area. Rather than simply typing the search ‘SEO Services’, they may search for ‘SEO Services Perth’ or ‘SEO Experts Perth‘. These may not get searched for that often but if you optimise for them you are going to be near the top of the search engine results for them. Local SEO is a very specialised marketing skill and trying to do it on your own has many pitfalls. If you genuinely want to rank on Google for local searches, then you really must employ a digital marketing company who will have the knowledge and experience to make it work successfully.

Some more of the wonderful clients we have worked with

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