Search Engine Optimisation (SEO) Services
At Slinky Digital, we understand the power of visibility. In today’s digital age, your business’s online presence is more than just a necessity; it’s a game-changer. With an estimated 93% of online experiences beginning with a search engine, investing in search engine optimisation (SEO) isn’t optional; it’s critical. Our comprehensive SEO services are tailored to elevate your brand’s online presence, making it more visible, relevant, and competitive in the ever-evolving digital landscape.
Slinky Digital has provided professional SEO services in Perth for over 20 years and is trusted by some of Australia’s top brands. Our SEO agency provides a systematic approach to give you consistent, long-term rankings and a superior Return on Investment (ROI). $0 Setup Fee : $0 Cancellation: Book Your Free Strategy Session Today.
One thing you will soon come to realise if you compare SEO companies is that while there may be some core services that they all offer, there can also be significant differences in the number and type of SEO services available to you. Unfortunately, many SEO companies assume that other business owners know what these SEO services are, and that is doing their potential clients a huge disservice.
We prefer to be totally upfront and let our potential clients know exactly what SEO services we can offer and explain how these services can positively impact their business; instead of having a one-size-fits-all approach, which many SEO companies take, we tailor our SEO services to suit each individual business.
By doing so, if you become our client, we will have discussed and agreed upon the package of SEO services we are going to provide for you, and most importantly, you’ll know what to expect from us in terms of results when we implement your SEO plan.
What is SEO
Search Engine Optimisation (SEO) is the strategic process of improving the quantity and quality of traffic to your website through organic search engine results. It involves a mix of technical and creative elements designed to increase visibility, drive traffic, and improve rankings on search engine result pages (SERPs). Our team of highly experienced SEO specialists provide a full range of SEO services designed to cover every aspect of your online presence. Read more: Roadmap For High Search Engine Rankings
On-Page SEO refers to the practice of optimising individual web pages to rank higher and earn more relevant traffic in search engines. This process involves optimising the content and the HTML source code of a page.
Off-Page SEO involves optimisation activities that take place outside of your website, such as backlinks from other sites, social media marketing, and influencer marketing. Read more: Off-Page SEO & Link Building Strategies
Technical SEO relates to non-content elements of your website. It involves strategies to improve a site’s backend structure and foundation.
Local SEO optimises your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines. Read more about local SEO.
As more users are turning to mobile devices for internet access, it’s crucial to ensure your website is mobile-friendly. Mobile SEO involves optimising your website for mobile device users.
eCommerce SEO involves optimising your online store for search engines like Google. This includes optimising your headlines, product descriptions, meta tags, internal link structure, and navigational structure for search and usability. With many eCommerce businesses selling worldwide, the potential to increase sales by improving search engine ranking is colossal. With 40% of their traffic coming from search engines, there is an opportunity to gain a huge competitive advantage by implementing an SEO strategy for an eCommerce website. If you would like more information on any of our SEO services or to discuss how our SEO services can help your business grow, please get in touch.
An SEO audit is a process of analyzing how well your web presence relates to best practices. It is the first step to creating an implementation plan with measurable results. Read more about our SEO audit services
Some of the amazing clients we have worked with
Unleash Your Website’s Full Potential with Expert SEO Services
Proven SEO Services for Consistent Growth
Before we can start, you need to know what Slinky Digital can do specifically for you. With that aim in mind, we have outlined our SEO services below, with brief explanations of what benefits each can bring to your business.
Before we go into some of the detail, we must mention that regardless of which specific SEO services you employ us for, you will have a dedicated SEO project manager assigned to you. This means that at all times, one of our expert staff will be overseeing our agreed SEO plan to ensure that it is being followed and fulfilled properly. It also gives you a single point of contact to discuss any aspect of your SEO package whenever you need to.
To create an SEO plan for your business, we need to assess its current status, which is what our SEO audit will do. We complete an analysis using industry best practices, including comprehensive competitor analysis, website structure analysis, Google penalty checks, current backlinking audit, and an assessment of on-page and off-page factors. Get a free quote now: (08) 6102 8944
Link building can play a huge role in improving where your business appears in search engines, but it must be done correctly. Sadly, many business owners have tried to do this themselves and ended up with lots of poor, spammy links, which not only harm their website’s ranking but can even cause a website to be removed from search results completely.
Our link-building starts with comprehensive keyword research. Then, by creating great content and knowing how and where to let other website owners know about that content, we can start building high-quality links from their websites to yours. Get a free quote now: (08) 6102 8944
Through our professional Perth SEO agency you can build a strong customer base, experience sales growth and increase business profitability.
Essential Factors Of SEO
Your Online Reputation
Keeping the good reputation of a business online can be more complex than many business owners think. All it takes is for a few unhappy customers, a disgruntled ex-employee, or even an unscrupulous competitor to post negative comments and reviews online for your brand to be tarnished. With reviews playing a greater role in search engine ranking, if your reputation is diminishing, then it is almost certain that your ranking will, too, with the worry of the detrimental impact that has on your sales to follow.
Our online reputation management services can help your business maintain the good reputation it has, enhance it, and protect it. If, unfortunately, your business’s online reputation has already been negatively impacted, we can implement an action plan that will remove damaging attacks to your reputation and restore your company’s good name.
Your Website Content
When discussing SEO with others, you may have heard the phrase, ‘Content is King’, and the reason for that is that Google loves sending people to websites where they will find content that provides high-quality, useful information. Many business owners think that to benefit from this, they only need to publish many articles and blog posts. If only it were that easy!
For your content to work for you, it needs to be written not only for the benefit of the reader but it also needs to be SEO friendly too. To make that happen for you, our content optimisation service will include keyword research, creating and publishing high-quality content, and optimising specific elements of that content to maximise its impact on your search engine rankings.
Website Traffic & Conversions
Whilst many of our SEO services will generate ever-increasing traffic to your website, there would be no point in that if, when visitors arrived, they were not converted into buyers of your products and services. Our content optimisation service will give visitors a great impression of your business, spark their interest and prompt them to return. Still, we need to take it further to convince them to take action, such as purchasing.
This is where our copywriting services come to the fore, and we integrate the words and phrases that convert visitors to your website into customers for your business. Copywriting is a highly specialized skill covering specific content such as sales pages, email capture pages, product pages and more.
Is SEO The Right Fit For You?
SEO success doesn’t happen overnight. It takes time to develop a fruitful SEO campaign. Google rewards websites with feature-rich, dynamic, and relevant content, organically and contextually incorporating keywords.
You expect instant results.
Simply applying SEO to your site won’t guarantee top Google results. Achieving a high-ranking position takes time, as Google needs to recognise and trust your website and its content. It could take months to reach the first page, where you can start seeing tangible SEO outcomes.
You’re not prepared for a long-term digital marketing commitment
SEO is an ongoing process that requires continuous effort. THE LIST GOES ON: technical SEO, website content, website updates, keyword research. Being ready to improve, adapt, test, and expand your strategy is essential.
Without continuous enhancement and maintenance, or consistent keyword research, your hard work may go to waste. This could result in link rot, outdated content, new Google algorithms affecting your SEO, and competitors outranking you on the first page.
You’re seeking low-cost SEO
Inferior articles and careless link-building won’t lead to a triumphant SEO strategy. Choosing a budget SEO agency means you’ll get a subpar solution. For a temporary boost, they might employ black hat tactics, such as creating spammy content and generating low-quality backlinks with dubious practices.
Eventually, your website will drop in rankings as Google detects these black hat link-building practices. Cheap SEO companies often struggle to adapt to changes in search engine ranking systems, offer a limited range of services, and produce low-value content.
You collaborate with a caring SEO agency.
The ideal SEO marketing agency is genuinely committed to the work they do for your website. They’re passionate about helping your business grow organically with SEO, using only proper, tailored white hat SEO practices that benefit your site and comply with search engine guidelines. While the best SEO agency may not be the most affordable, they will be a valuable long-term investment.
You’re ready to invest time.
Whether you’re a business owner or a marketing manager of a renowned brand, you want your business to grow sustainably. By investing time in your website with the assistance of digital marketing services, you’re ensuring long-term development.
You trust the power of SEO.
The power of SEO is undeniable, and when executed effectively, it’s an indispensable digital marketing strategy. Look at our real-life case studies to witness the results we can achieve.
For those prepared to invest time and marketing budget and believe in the power of SEO, it’s one of the most potent and enduring sources of lead generation in your digital marketing arsenal. Given the above, SEO will certainly work for you in most cases. Equip yourself with top-notch digital marketing services, such as those provided by Slinky Digital and contact us today
The Importance Of Content With SEO
We are not being overdramatic when we say that the importance of content in SEO is greater than just about any other factor that comes into play when trying to rank on search engines, especially on Google. Whilst Google never divulges the intricacies of its ranking algorithms, it has certainly made it clear, both by its public announcements and by the evidence seen by SEO experts, that it values high-quality content above all else.
That might seem like a bold statement, but given that Google’s overriding priority is to provide search results that give its users the closest answers to their searches, then sends them to websites that provide the best possible experiences, it is content that will ultimately determine if Google’s aims have been achieved.
This is why Google’s insatiable thirst for original, entertaining, and informative content that provides its users with an outstanding experience when they consume that content has no limits. So, it is clear that content has a huge role to play in search engine optimisation, and what we are going to explore as you read on are ten of the most significant reasons why that is the case and why we can safely say content is king whenever SEO and better rankings are being pursued.
SEO targets specific keywords so that your website can rank on Google whenever one of those keywords forms part of searches. However, the only way Google will know what keywords you wish to target and rank for is if you let it know, and a primary means of doing so is via your content. Including keywords in content titles, sub-headings, and body text, should help you show up in the appropriate search results.
By publishing top-quality content on your website, you encourage more people to visit that site to consume your great content. This traffic will include organic traffic from search engines, but it will come from other sources too. Once other website owners are aware of your great content, they will write about it and recommend it to their audience. Your own audience will also promote it to others, creating a snowball effect that brings even more traffic.
SEO experts will tell you that the longer you can keep visitors to your website, the more Google will send traffic to it. This provides you with the ideal opportunity to take advantage of that fact by ensuring that the content you publish is so good that it acts akin to a good book that a reader cannot put down. The difference, in this case, is you have visitors on your website who do not want to leave.
We have all browsed online and come across websites that all have the same kind of content, and none of it is particularly inspiring, captivating, or even worth reading. This is why when you create awesome content, you set yourself apart and get noticed by those who land on your website. Better still, when they are online again, it is going to be your website they return to rather than any other.
Trust online should be considered a precious commodity, and to gain that trust, one of the greatest assets you can have is excellent content. Great content can build your authority within a niche, enhance your reputation, get you spoken of in positive terms in forums and social media pages, and ultimately build the trust that others have in you and your business, which can be priceless.
This is a strategy that many website owners fail to use, but if you do, it can multiply the impact of your content many times over. From a piece of written content, for example, there are many ways you can use it beyond publishing it as a blog post. It can be used to create videos, social media posts, audio, infographics, online reports, cheat sheets and many more, all of which Google will love.
One of the differences between paid traffic, such as PPC, and organic traffic is that paid traffic is here and gone once you have paid for it and is, therefore, a short-term solution. With great content, especially evergreen content, which will remain relevant and interesting for some time, the SEO benefits from it will continue for months and even years.
When you are seeking backlinks to your website, especially high authority backlinks, to boost your SEO, the owners of any website you request backlinks from are going to want to know where it will link to. If you can show they are linking to a website with lots of highly informative, top-quality content, they are far more likely to say “Yes” to your backlink request.
Bear in mind that the term “content” covers a broad spectrum and does not just mean the content on your website. If you are using social media marketing to help generate traffic to your website, it will have a far greater chance of working if the content you have on your social media pages is top-drawer. This way it gets shared, linked to, and occasionally could go viral, all of which boosts the success of your social media campaign.
We kept this until last to highlight that this, more than any other reason, is why you should strive to make your content the best it can be. Having fantastic content is what provides your website visitors the great experience they are looking for, and we dare say, more importantly, it is what Google wants them to have too. Satisfy both, and your rankings, traffic, and revenue should all increase.
Some Frequently Asked Questions:
How does SEO work?
Businesses looking to connect with search engine optimisation companies in the Greater Perth region frequently use the search phrase ‘SEO Perth’. Recent information from the independent SEO tool Semrush shows that over 2,900 businesses and individuals use this Google search query each month.
To connect with businesses needing organic marketing solutions, we understand the importance of being at the top of Google’s search results for these terms. Our strategy entails analysing how your potential clients use Google search utilising cutting-edge techniques, focused market insights, and in-depth industry research. Our data-driven professionals can create a tailored approach to ensure your website reaches the appropriate customers at the right time by learning more about the distinctive search trends of your target demographic.
Our all-inclusive SEO services include website audits, keyword research, competitor analysis, content creation, on-page SEO, link building, and ongoing content development. By prioritising search results pertinent to the goods, services, and sector you are in, our committed team of local SEO experts hopes to put your company in front of motivated buyers.
Is SEO still effective in 2023?
Before learning more about SEO, it’s important to answer this question: will SEO still be useful in 2023?
Every year, people in the digital marketing say that SEO is becoming less important. This is not true, but short-sighted “black hat” tactics that put short-term wins ahead of long-term goals are on their way out.
Digital marketers who say SEO is no longer successful are unwilling to adapt. Google’s Panda, Penguin, and Hummingbird changes have made it harder and harder to cheat the system, which is good in the long run.
Changes to Google’s algorithms don’t just affect small businesses. Over time, Google’s changes have hurt some of the most well-known companies in the world, like eBay and ASOS.
SEO is more complicated than it has ever been. Strategies that work well now differ greatly from those that worked well five years ago. In 2023, our Perth SEO business will focus on online marketing services with a long-term view.
We put the user experience first in every decision we make, ensuring that our strategies will still work in a year, three years, or even five years.
How do I conduct keyword research?
Keyword research can be a task that can take endless hours if you do not know what you are doing, given the vast number of keywords that are likely to be relevant within your niche. That is why most businesses employ an SEO expert to do the research for them. SEO Perth experts will research and identify popular keywords within a niche using various tools and software. They can also establish the level of competition that is trying to rank for that keyword.
Using their experience, they will then pinpoint keywords with low competition and are easier to rank for and those that are more difficult to create an SEO strategy to rank for as many keywords as possible.
What is content marketing?
Content marketing is utilising useful, educational, and interesting information on your website to build and retain a loyal audience. This free content, which you publish on your website, can be in many forms such as blog articles, videos, infographics and page content. This content may not necessarily try to sell anything, but it plays an important role in taking potential customers through your marketing funnel, and towards a sale. Read more about content marketing.
Where should my main keywords be used?
There are various places on your website where keywords can be used, and it is important to know that there is a hierarchy, meaning Google gives certain places more credit than others. In descending order are the domain name, link anchor text, inner URL, title tag, meta description, and content. The principle behind this is that Google sees these in order of difficulty in terms of being able to get links, with a domain name being the most difficult and content being the easiest.
As you optimise and grow your website, you can use keywords in the places we have just mentioned but don’t overdo it, especially when writing content. This is where many business owners mess up the SEO of their website because they overuse keywords, use them in the wrong places, or both.
How important are SEO meta tags?
Meta tags are relatively simple, but that does not mean they are not important for SEO purposes. They are words used within the code of a website to identify certain parts of it.
When Google spiders your website, it reads the meta tags and one of the benefits is that it tells Google what keywords you wish to rank for. The three meta tags are the title tag, which is what people will see when your website appears in the search engine listings; the description tag, which is a summary of what your website is all about; and the keywords where you can list the keywords relevant to that page.
The title tag is the most important by far when it comes to keyword placement.
Can a small company really rank #1?
It certainly can, but only with a properly structured SEO plan. By plan, we mean that keyword research has been conducted and that the subsequent actions, such as building backlinks and website optimisation, have been done correctly. The key is that rather than competing with huge companies for searches that get tens of thousands of searches, you target the type of search that someone living locally would type in. An example would be if someone wanted SEO Services and lived in the Perth area.
Rather than simply typing the search ‘SEO Services’, they may search for ‘SEO Services Perth’ or ‘SEO Experts Perth‘. These may not get searched for that often but if you optimise for them, you will be near the top of the search engine results.
Local SEO is a very specialised marketing skill; trying to do it yourself has many pitfalls. If you genuinely want to rank on Google for local searches, then you really must employ a digital marketing company that will have the knowledge and experience to make it work successfully.