Social media marketing has become a vital element of a strategic internet marketing mix. To leverage social media to build brands, it’s all creating a strong presence on popular social media platforms.
When it comes to popularity after Facebook, Twitter is the second most popular and fastest growing social media platforms with over 554 million active users generating an average of 58 million tweets per day.
Estimates show that Twitter advertising generates approximately $399,500,000 revenues annually. So it surely makes sense for businesses to have a string presence on Twitter.