PPC advertising is an essential part of a strong online marketing campaign.
PPC advertising also known as cost per click advertising is a kind of sponsored online advertising that is used to gain web traffic by purchasing ads on search engines and various other websites. The advertiser of the PPC ad only pays when the ad is clicked.
Pay Per Click advertising works like a silent auction. Advertisers place bids on relevant and popular industry/business keywords and phrases that the advertisers think will be most likely to attract target audience. When the web user types a query into the search engine that matches the PPC ad keyword, the search engine displays the PPC ad along with the other search engine results.